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Author : Peter L. Wright
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (31 download)
Download or read book Attitudinal Effects of Advertising written by Peter L. Wright and published by . This book was released on 1972 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeon-Keun Cho
Publisher :
ISBN 13 :
Total Pages : 199 pages
Book Rating : 4.:/5 (328 download)
Download or read book An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement written by Jeon-Keun Cho and published by . This book was released on 1995 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter L. Wright
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (31 download)
Download or read book Attitudinal Effects of Advertising written by Peter L. Wright and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl Anthony Brown
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (227 download)
Download or read book The attitudinal effects of advertising model ethnicity written by Carl Anthony Brown and published by . This book was released on 1990 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783387
Total Pages : 339 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Alan Sawyer
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.4/5 (91 download)
Download or read book Carry-over Effects in Advertising Communication written by Alan Sawyer and published by . This book was released on 1976 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1136988238
Total Pages : 344 pages
Book Rating : 4.1/5 (369 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2010-07-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assists student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.
Author : Nazim Sha S
Publisher :
ISBN 13 : 9781805252870
Total Pages : 0 pages
Book Rating : 4.2/5 (528 download)
Download or read book The Effects of Advertising on Children's Attitudes and Behaviors written by Nazim Sha S and published by . This book was released on 2023-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effects of advertising on children's attitudes and behaviors is a topic of great interest to researchers, educators, parents, and advertisers. Advertising is a pervasive influence in modern society, and children are particularly vulnerable to its effects due to their limited cognitive and emotional development. Numerous studies have shown that advertising can have a significant impact on children's attitudes and behaviors, particularly in regards to their consumption habits, materialistic values, and body image. Advertisements targeted at children often feature idealized images of products and lifestyles that can create unrealistic expectations and promote a culture of consumerism. Moreover, advertising can also affect children's self-esteem and body image, as many advertisements promote a narrow and often unattainable standard of beauty that can lead to feelings of inadequacy and low self-worth. Despite the potential negative effects of advertising on children, advertisers continue to target them with ads for toys, snacks, and other products. As a result, it is important for parents and educators to educate children about the persuasive techniques used in advertising and to encourage critical thinking and media literacy skills.
Author : Richard Bennett Shifman
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (226 download)
Download or read book Take My Brand ... Please written by Richard Bennett Shifman and published by . This book was released on 19?? with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maria McRae Crooke
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)
Download or read book Behavioral and Attitudinal Effects of Pro-nutrituional Advertisements on Young Children written by Maria McRae Crooke and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)
Download or read book Cognitive Effects of Advertising Repetition written by Andrew A. Mitchell and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denny E. McCorkle
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (746 download)
Download or read book The Effects of Advertising Education on Attitudes Toward Advertising written by Denny E. McCorkle and published by . This book was released on 1990 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: While several researchers have examined students' attitudes toward advertising, none have previously examined the effects of an advertising class on changing these attitudes. Using quasi-experimental, nonequivalent control group design, the authors found that increased knowledge and understanding about the institution and instrument of advertising resulted in a change in attitude toward advertising.
Author : Monny Clifford Sklov
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (118 download)
Download or read book The Effects of Advertising on Attitude Formation written by Monny Clifford Sklov and published by . This book was released on 1977 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Michaël Fennis
Publisher : Routledge
ISBN 13 : 0415442737
Total Pages : 331 pages
Book Rating : 4.4/5 (154 download)
Download or read book The Psychology of Advertising written by Bob Michaël Fennis and published by Routledge. This book was released on 2010 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is extremely well-written. The authors have done an outstanding job of explaining and summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and appreciate. The book is thorough, accurate and scientifically grounded and is the most sophisticated and advanced summary of the host of psychological processes that influence advertising effectiveness."Frank R. Kardes, College of Business, University of Cincinnati, USA "This book provides an impressive, elaborate and thoroughly researched review of the academic literature on the psychology of attitudes and attitude change, with an emphasis on advertising and consumer behaviour. It provides a well written overview of the research, I learned a lot from reading it, and enjoyed it greatly!" Peeter Verlegh, Rotterdam School of Mangement, Erasmus University, The Netherlands Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before) voting for political candidates (even of questionable reputation) and changing our health-related lifestyles for better or worse. The impact of advertising is often Subile and implicit, but sometimes blatant and impossible to overlook. This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising and to discuss this research in the context of recent developments in the fields of social and consumer psychology.It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language.
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Shelly Rodgers
Publisher : Taylor & Francis
ISBN 13 : 1317225465
Total Pages : 466 pages
Book Rating : 4.3/5 (172 download)
Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
