Attention Today

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Publisher :
ISBN 13 : 9781536154412
Total Pages : 0 pages
Book Rating : 4.1/5 (544 download)

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Book Synopsis Attention Today by : Tindara Caprì

Download or read book Attention Today written by Tindara Caprì and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present an overview of current research and dominant theories on human attention. It presents a comprehensive review of the current state of theories in the field, including the measurement and neuropsychology of attention. It also discusses the relationship between attention and new media. The title of this book includes the word "today," because the authors sought to address recent trends and potential future directions in the field of human attention. This book is organized into four chapters. The first chapter explores the theoretical models of attention from historical theories to current research. The second chapter analyses the measurements of attention, with particular reference to paradigms that have been used to study visual and auditory attention. The third chapter focuses on two aspects: the neural basis of attention and electrophysiology, distinguishing the different functions of attention. The last chapter considers the interactions between attention and new media, in particular, television, smartphones, computers, and video games. Both the novice and expert will be able to understand and learn much from reading this book. It is aimed at both students and researchers, as well as professionals in healthcare, education, social care, and related fields.

The Attention Merchants

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Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Attention! This Book Will Make You Money

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Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Drawing Attention

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Publisher :
ISBN 13 : 9789887462996
Total Pages : 288 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Drawing Attention by : Victionary

Download or read book Drawing Attention written by Victionary and published by . This book was released on 2022-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

ATTENTION

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Publisher : Random House
ISBN 13 : 0399590226
Total Pages : 576 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis ATTENTION by : Joshua Cohen

Download or read book ATTENTION written by Joshua Cohen and published by Random House. This book was released on 2018-08-14 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times

Can I Have Your Attention?

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Publisher : John Wiley & Sons
ISBN 13 : 111939046X
Total Pages : 262 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Can I Have Your Attention? by : Curt Steinhorst

Download or read book Can I Have Your Attention? written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.

Attention!

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Publisher : Practical Inspiration Publishing
ISBN 13 : 1788601440
Total Pages : 255 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Attention! by : Rob Hatch

Download or read book Attention! written by Rob Hatch and published by Practical Inspiration Publishing. This book was released on 2020-10-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Attention! is a practical guide for reclaiming the power of our time and attention. In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action. We have become paralyzed and polarized, reacting instead of acting and ceding control of our decisions to a continuous onslaught of information, marketing, and interruption. We live in an age where we struggle to decide which information is real or fake. We find it challenging to make even the most straightforward decisions for our happiness and success in our lives and business. This book will help you reframe your relationship with the demands on your time, overcome decision fatigue, and understand the value of creating space. Rob Hatch sets out a powerful framework and flexible approach that gives you the space to focus your attention on what is important, the power to make decisions aligned with your goals, and the ability to take action with confidence.

The Psychology of Attention

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Publisher : MIT Press
ISBN 13 : 9780262661560
Total Pages : 516 pages
Book Rating : 4.6/5 (615 download)

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Book Synopsis The Psychology of Attention by : Harold Pashler

Download or read book The Psychology of Attention written by Harold Pashler and published by MIT Press. This book was released on 1999-07-26 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.

Now We Have Your Attention

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Publisher : Random House
ISBN 13 : 1473559189
Total Pages : 304 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Now We Have Your Attention by : Jack Shenker

Download or read book Now We Have Your Attention written by Jack Shenker and published by Random House. This book was released on 2019-09-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most important and compelling books I've ever read...If you want to understand why we are in this crisis, listen to the voices all too often airbrushed from the political conversation' Owen Jones Now We Have Your Attention makes sense of what is happening in British politics by taking a radically different perspective: the people's. From a warehouse in Manchester to a pub in Essex, from the outskirts of Glasgow to a racecourse in Durham, Jack Shenker uncovers the root causes of our current crisis and the future direction of British politics through the lives of ordinary individuals. Taking us deep into communities hollowed out by austerity and decades of economic disadvantage, among a generation crippled by precarious work and unaffordable housing, he shows where the chaos at Westminster ultimately springs from - and how disillusionment with it is fuelling a passionate engagement with politics of a completely different kind: local, personal, effective and utterly fearless. Joining a 'McStrike' protest on a roundabout in Cambridge and a gathering of the London Renters' Union in the aftermath of Grenfell, meeting hard-right bloggers in Newcastle and climate change protesters in Brighton, Shenker draws on exceptional access to campaign groups, activist movements and grassroots gatherings throughout the country - including unique access to Momentum, who have re-radicalised the Labour party from the outside in - to introduce us to the citizens and leaders of tomorrow: people who are changing things for themselves. Inspiring and terrifying in equal measure, Now We Have Your Attention uncovers a revolutionary transformation in attitudes and behaviour, and a future that will shape us all.

A Computational Perspective on Visual Attention

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Publisher : MIT Press
ISBN 13 : 026254380X
Total Pages : 333 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis A Computational Perspective on Visual Attention by : John K. Tsotsos

Download or read book A Computational Perspective on Visual Attention written by John K. Tsotsos and published by MIT Press. This book was released on 2021-06-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The derivation, exposition, and justification of the Selective Tuning model of vision and attention. Although William James declared in 1890, "Everyone knows what attention is," today there are many different and sometimes opposing views on the subject. This fragmented theoretical landscape may be because most of the theories and models of attention offer explanations in natural language or in a pictorial manner rather than providing a quantitative and unambiguous statement of the theory. They focus on the manifestations of attention instead of its rationale. In this book, John Tsotsos develops a formal model of visual attention with the goal of providing a theoretical explanation for why humans (and animals) must have the capacity to attend. He takes a unique approach to the theory, using the full breadth of the language of computation—rather than simply the language of mathematics—as the formal means of description. The result, the Selective Tuning model of vision and attention, explains attentive behavior in humans and provides a foundation for building computer systems that see with human-like characteristics. The overarching conclusion is that human vision is based on a general purpose processor that can be dynamically tuned to the task and the scene viewed on a moment-by-moment basis. Tsotsos offers a comprehensive, up-to-date overview of attention theories and models and a full description of the Selective Tuning model, confining the formal elements to two chapters and two appendixes. The text is accompanied by more than 100 illustrations in black and white and color; additional color illustrations and movies are available on the book's Web site.

Distracted

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Publisher : Prometheus Books
ISBN 13 : 1615920005
Total Pages : 327 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Distracted by : Maggie Jackson

Download or read book Distracted written by Maggie Jackson and published by Prometheus Books. This book was released on 2010-05 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an important book...a harrowing documentation of our modern world's descent into fragmentation, self alienation, and emptiness-brought on, to a large extent, by communication technologies that distract us, dislocate us, and destroy our inner lives.--Alan Lightman, author of the bestselling Einstein's Dreams and National Book Award finalist The Diagnosis and MIT professorThis fascinating book on America's collective ADD is a wake-up call to all of us to take back our lives, turn off the technology, and focus on paying attention to what makes us human and fulfilled.--Rosabeth Moss Kanter, Harvard Business School Professor and author of America the Principled and ConfidenceWe have oceans of information at our disposal, yet we increasingly seek knowledge in online headlines glimpsed on the run. We are networked as never before, but we connect with friends and family via e-mail and fleeting face-to-face moments that are rescheduled and interrupted a dozen times. Despite our wondrous technologies and scientific advances, we are nurturing a culture of diffusion, fragmentation, and detachment.In this new world, something crucial is missing: attention-the key to recapturing our ability to connect, reflect, and relax; the secret to coping with a mobile, multitasking, virtual world. How did we get to the point where we keep one eye on our Blackberry and one eye on our spouse-in bed? We can contact millions of people worldwide, so why is it hard to schedule a simple family supper? Most importantly, what can we do about it? Distracted vividly shows how day by day, our hyper-mobile, cyber-centric, interrupted lives erode our capacity for deep focus and awareness. The implications for a healthy society are stark.Attention is the building block of intimacy, wisdom, and cultural progress. Jackson makes it clear that if we squander our powers of attention, our technological age could ultimately slip into cultural decline. And yet we are just as capable of igniting a renaissance of attention by strengthening our skills of focus and perception, the keys to judgment, memory, morality, and happiness. Jackson reveals the astonishing scientific discoveries that can help us rekindle our powers of attention in a world of speed and overload. She offers us a wake-up call, and reasons for hope.Distracted is an original exposé of the multifaceted nature of attention, an engaging and often surprising portrait of postmodern life, and a compelling roadmap for cultivating sustained focus and nurturing a more enriched and literate society. More than ever, we cannot afford to let distraction become the marker of our time.Maggie Jackson (New York, NY) is an award-winning author and journalist who writes the popular Balancing Acts column in the Boston Globe. Her work also has appeared in The New York Times and on National Public Radio, among other national publications. Her acclaimed first book, What's Happening to Home? Balancing Work, Life and Refuge in the Information Age, examined the loss of home as a refuge.

Attention Management

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Publisher : Sourcebooks, Inc.
ISBN 13 : 1728217482
Total Pages : 69 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Attention Management by : Maura Thomas

Download or read book Attention Management written by Maura Thomas and published by Sourcebooks, Inc.. This book was released on 2019-09-09 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!

Attention Equals Life

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Publisher : Oxford University Press
ISBN 13 : 0190631724
Total Pages : 385 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Attention Equals Life by : Andrew Epstein

Download or read book Attention Equals Life written by Andrew Epstein and published by Oxford University Press. This book was released on 2016-06-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry has long been thought of as a genre devoted to grand subjects, timeless themes, and sublime beauty. Why, then, have contemporary poets turned with such intensity to documenting and capturing the everyday and mundane? Drawing on insights about the nature of everyday life from philosophy, history, and critical theory, Andrew Epstein traces the modern history of this preoccupation and considers why it is so much with us today. Attention Equals Life argues that a potent hunger for everyday life explodes in the post-1945 period as a reaction to the rapid, unsettling transformations of this epoch, which have resulted in a culture of perilous distraction. Epstein demonstrates that poetry is an important, and perhaps unlikely, cultural form that has mounted a response, and even a mode of resistance, to a culture suffering from an acute crisis of attention. In this timely and engaging study, Epstein examines why a compulsion to represent the everyday becomes predominant in the decades after modernism and why it has so often sparked genre-bending formal experimentation. With chapters devoted to illuminating readings of a diverse group of writers--including poets associated with influential movements like the New York School, language poetry, and conceptual writing--the book considers the variety of forms contemporary poetry of everyday life has taken, and analyzes how gender, race, and political forces all profoundly inflect the experience and the representation of the quotidian. By exploring the rise of experimental realism as a poetic mode and the turn to rule-governed "everyday-life projects," Attention Equals Life offers a new way of understanding a vital strain at the heart of twentieth- and twenty-first century literature. It not only charts the evolution of a significant concept in cultural theory and poetry, but also reminds readers that the quest to pay attention to the everyday within today's frenetic world of and social media is an urgent and unending task.

The Quest for Attention

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Publisher : Stanford University Press
ISBN 13 : 1503613089
Total Pages : 312 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The Quest for Attention by : Chao Guo

Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Attention Deficit Democracy

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Publisher : Macmillan + ORM
ISBN 13 : 1466892757
Total Pages : 300 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Attention Deficit Democracy by : James Bovard

Download or read book Attention Deficit Democracy written by James Bovard and published by Macmillan + ORM. This book was released on 2015-03-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A lively attack on politicians, voters and government. Bovard's indictment of an ineffective but ever-expanding federal government would make any libertarian proud." --New York Post Does the people's need to believe in the president trump their duty to understand, to think critically, and demand truth? Have Americans been conditioned to ignore political frauds and believe the lies perpetuated by campaign ads? James Bovard diagnoses a national malady called "Attention Deficit Democracy," characterized by a citizenry that seems to be paying less attention to facts, and is less capable of judging when their rights and liberties are under attack. Bovard's careful research combined with his characteristically caustic style will give "ADD" a whole new meaning that pundits, politicians, and we the people will find hard to ignore.

Forms of Poetic Attention

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Publisher : Columbia University Press
ISBN 13 : 0231547323
Total Pages : 249 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Forms of Poetic Attention by : Lucy Alford

Download or read book Forms of Poetic Attention written by Lucy Alford and published by Columbia University Press. This book was released on 2020-01-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A poem is often read as a set of formal, technical, and conventional devices that generate meaning or affect. However, Lucy Alford suggests that poetic language might be better understood as an instrument for tuning and refining the attention. Identifying a crucial link between poetic form and the forming of attention, Alford offers a new terminology for how poetic attention works and how attention becomes a subject and object of poetry. Forms of Poetic Attention combines close readings of a wide variety of poems with research in the philosophy, aesthetics, and psychology of attention. Drawing on the work of a wide variety of poets such as T. S. Eliot, Wallace Stevens, Frank O’Hara, Anne Carson, Theresa Hak Kyung Cha, Harryette Mullen, Al-Khansā’, Rainer Maria Rilke, Arthur Rimbaud, and Claudia Rankine, Alford defines and locates the particular forms of attention poems both require and produce. She theorizes the process of attention-making—its objects, its coordinates, its variables—while introducing a broad set of interpretive tools into the field of literary studies. Forms of Poetic Attention makes the original claim that attention is poetry’s primary medium, and that the forms of attention demanded by a poem can train, hone, and refine our capacities for perception and judgment, on and off the page.

Neurobiology of Attention

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Author :
Publisher : Elsevier
ISBN 13 : 0080454313
Total Pages : 757 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Neurobiology of Attention by : Laurent Itti

Download or read book Neurobiology of Attention written by Laurent Itti and published by Elsevier. This book was released on 2005-03-31 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key property of neural processing in higher mammals is the ability to focus resources by selectively directing attention to relevant perceptions, thoughts or actions. Research into attention has grown rapidly over the past two decades, as new techniques have become available to study higher brain function in humans, non-human primates, and other mammals. Neurobiology of Attention is the first encyclopedic volume to summarize the latest developments in attention research.An authoritative collection of over 100 chapters organized into thematic sections provides both broad coverage and access to focused, up-to-date research findings. This book presents a state-of-the-art multidisciplinary perspective on psychological, physiological and computational approaches to understanding the neurobiology of attention. Ideal for students, as a reference handbook or for rapid browsing, the book has a wide appeal to anybody interested in attention research. * Contains numerous quick-reference articles covering the breadth of investigation into the subject of attention* Provides extensive introductory commentary to orient and guide the reader* Includes the most recent research results in this field of study