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Attack Of The Customers
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Book Synopsis Attack of the Customers by : Greg Gianforte
Download or read book Attack of the Customers written by Greg Gianforte and published by Createspace Independent Publishing Platform. This book was released on 2012-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.
Book Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Book Synopsis Attack at the Arena by : Paul McCusker
Download or read book Attack at the Arena written by Paul McCusker and published by Tyndale House Publishers, Inc.. This book was released on 2012-03-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1 million sold in series! Patrick and Beth learn that Mr. Whittaker’s fancy ring can be seen inside the Imagination Station but not outside of the machine. A mysterious letter leads the cousins to fifth-century Rome in search of a special cup that belongs to a monk. If found, the cup could keep the mysterious Albert out of prison. At the Roman Colosseum, Emperor Honorius is hosting a gladiator battle in celebration of a war victory. Beth attends the event as the emperor’s slave; Patrick attends as a monk’s apprentice but is taken prisoner and sent to fight in the arena. During their adventure, the cousins meet Telemachus (a true historical figure), a monk who believes that fighting is wrong. Telemachus is willing to risk everything—even his life—to stop the killing. When the cousins return with the cup, they find that a third letter has been sent with more information about Albert’s fate.
Book Synopsis Buying Customers by : Bradley J Sugars
Download or read book Buying Customers written by Bradley J Sugars and published by . This book was released on 2012-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you were guaranteed that every new customer buying from you would spend the next 5 years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can ... by following the proven strategies and techniques for "Buying Customers" outlined here for the first time by ActionCOACH Founder and Chairman Brad Sugars. Not only will you discover the "secrets" of buying new customers at great prices for your business, you'll turn your company into a "customer buying machine" that: 1. Buys quality customers at value prices... 2. Keeps customers coming back for more... 3. Gives customers great reasons to tell others about your business Chasing new customers is the old way of "business as usual"... Buying Customers is the new way of "business unusual" ... one that will not only transform your own company, but your entire way of thinking about business forever!
Book Synopsis The Regional Office Is Under Attack! by : Manuel Gonzales
Download or read book The Regional Office Is Under Attack! written by Manuel Gonzales and published by Penguin. This book was released on 2016-04-12 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read it!” —Jess Walter, New York Times bestselling author of Beautiful Ruins "[R]ollicking good fun.” —New York Times Book Review "A tour-de-force." —Laura Miller, Slate In a world beset by amassing forces of darkness, one organization—the Regional Office—and its coterie of super-powered female assassins protects the globe from annihilation. At its helm, the mysterious Oyemi and her oracles seek out new recruits and root out evil plots. Then a prophecy suggests that someone from inside might bring about its downfall. And now, the Regional Office is under attack. Recruited by a defector from within, Rose is a young assassin leading the attack, eager to stretch into her powers and prove herself on her first mission. Defending the Regional Office is Sarah—who may or may not have a mechanical arm—fiercely devoted to the organization that took her in as a young woman in the wake of her mother’s sudden disappearance. On the day that the Regional Office is attacked, Rose’s and Sarah’s stories will overlap, their lives will collide, and the world as they know it just might end. Weaving in a brilliantly conceived mythology, fantastical magical powers, teenage crushes, and kinetic fight scenes, The Regional Office Is Under Attack! is a seismically entertaining debut novel about revenge and allegiance and love.
Download or read book Surprise Attack written by Ephraim KAM and published by Harvard University Press. This book was released on 2009-06-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephraim Kam observes surprise attack through the eyes of its victim in order to understand the causes of the victim's failure to anticipate the coming of war. Emphasing the psychological aspect of warfare, Kam traces the behavior of the victim at various functional levels and from several points of view in order to examine the difficulties and mistakes that permit a nation to be taken by surprise. He argues that anticipation and prediction of a coming war are more complicated than any other issue of strategic estimation, involving such interdependent factors as analytical contradictions, judgemental biases, organizational obstacles, and political as well as military constraints. Surprise Attack: The Victim's Perspective offers implications based on the intelligence perspective, providing both historical background and scientific analysis that draws from the author's vast experience. The book is of utmost value to all those engaged in intelligence work, and to those whose operational or political responsibility brings them in touch with intelligence assessments and the need to authenticate and then adopt them or discount them. Similarly, the book will interest any reader intrigued by decision-making processes that influence individuals and nations at war, and sometimes even shape national destiny. --Ehud Barak, Former Prime Minister of Israel
Book Synopsis Under Attack by : The World's Leading Experts
Download or read book Under Attack written by The World's Leading Experts and published by . This book was released on 2015-11-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wording "Under Attack" implies a dangerous situation - one that signifies we are currently under assault. In this book, the Celebrity Experts(r) showcased are in the vanguard of protecting data and sensitive information under threat - the threat of digital information being made available to unscrupulous sources, and at times just pure vandalism. There are very few businesses, organizations or even individuals left in this country that don't use electronics today. The Electronic Revolution has been all-encompassing. Remaining vestiges of 'old world' practices - like manually writing or recording transactions or events, or the time-honored tradition of 'hiding money under the mattress' - have all but disappeared. So, along with the use of bows and arrows and pony dispatch riders, these are becoming historical markers strewn along the path of progress. The Celebrity Experts(r) in this book are people who are in business to protect digital information. In addition to unscrupulous sources that wish to profit from competitive information, businesses also have to deal with governmental regulations that ensure both consumers privacy as well as organizational transparency as well. Penalties for not adopting legislated governmental requirements in medical, financial and various other industries are severe. The information herein highlights the usefulness and ability of these experts - and their expertise is varied. We should not be surprised that electronic systems are "Under Attack," and also, that these Celebrity Experts(r) are not merely qualified, but more importantly, experienced in helping stave off the inevitable attacks that businesses, governments and organizations face daily. Using such expertise is a form of insurance, without which the cost of remediation can be devastatin
Download or read book Lacrosse Attack written by Jake Maddox and published by Capstone Classroom. This book was released on 2008-09 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Peter makes the varsity lacrosse team, but one of his teammates isn't happy about it"--Unedited summary from book.
Book Synopsis The Art of Attack by : Maxie Reynolds
Download or read book The Art of Attack written by Maxie Reynolds and published by John Wiley & Sons. This book was released on 2021-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques The unique tells and signs of an attack and how to avoid becoming a victim of one What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.
Book Synopsis Attack and Defend Computer Security Set by : Dafydd Stuttard
Download or read book Attack and Defend Computer Security Set written by Dafydd Stuttard and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defend your networks and data from attack with this unique two-book security set The Attack and Defend Computer Security Set is a two-book set comprised of the bestselling second edition of Web Application Hacker’s Handbook and Malware Analyst’s Cookbook. This special security bundle combines coverage of the two most crucial tactics used to defend networks, applications, and data from attack while giving security professionals insight into the underlying details of these attacks themselves. The Web Application Hacker's Handbook takes a broad look at web application security and exposes the steps a hacker can take to attack an application, while providing information on how the application can defend itself. Fully updated for the latest security trends and threats, this guide covers remoting frameworks, HTML5, and cross-domain integration techniques along with clickjacking, framebusting, HTTP parameter pollution, XML external entity injection, hybrid file attacks, and more. The Malware Analyst's Cookbook includes a book and DVD and is designed to enhance the analytical capabilities of anyone who works with malware. Whether you’re tracking a Trojan across networks, performing an in-depth binary analysis, or inspecting a machine for potential infections, the recipes in this book will help you go beyond the basic tools for tackling security challenges to cover how to extend your favorite tools or build your own from scratch using C, Python, and Perl source code. The companion DVD features all the files needed to work through the recipes in the book and to complete reverse-engineering challenges along the way. The Attack and Defend Computer Security Set gives your organization the security tools needed to sound the alarm and stand your ground against malicious threats lurking online.
Download or read book Attack Of The Stuff written by Jim Benton and published by Simon and Schuster. This book was released on 2020-05-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is described as “an 8 year old’s fever dream,” New York Times bestselling author introduces us to Bill Waddler. Bill is a duck who dreams of being smothered by farting snakes. He also has a special gift. He is able to hear appliances complain. Imagine what toilets would complain about. Bill doesn’t need to imagine. While working as a cash-only hay seller (that doesn’t accept credit cards) , Bill doesn’t know that he, and a very confused orange juice sales clerk, are about to save the world. If you could hear this book complain, it would be saying “where have you been all my life?”
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Crossing the Chasm by : Geoffrey A. Moore
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Book Synopsis The Culting of Brands by : Douglas Atkin
Download or read book The Culting of Brands written by Douglas Atkin and published by . This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
Book Synopsis The Customer Management Scorecard by : Neil Woodcock
Download or read book The Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
Book Synopsis Living on a Meme by : Richard Telofski
Download or read book Living on a Meme written by Richard Telofski and published by iUniverse. This book was released on 2012 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.
Book Synopsis Customer Experience 3.0 by : John A. Goodman
Download or read book Customer Experience 3.0 written by John A. Goodman and published by HarperChristian + ORM. This book was released on 2014-08-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
