Assortment Rotation And The Value Of Concealment

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Aligning Strategy and Sales

Author : Frank Cespedes
Publisher : Harvard Business Review Press
ISBN 13 : 1422196089
Total Pages : 329 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Aligning Strategy and Sales by : Frank Cespedes

Download or read book Aligning Strategy and Sales written by Frank Cespedes and published by Harvard Business Review Press. This book was released on 2014-08-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

Sales Management That Works

Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1633698777
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sales Management That Works by : Frank V. Cespedes

Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Partnership for the Americas: Western Hemisphere Strategy and U.S. Southern Command

Author : James G. Stavridis
Publisher : NDU Press
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4./5 ( download)

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Book Synopsis Partnership for the Americas: Western Hemisphere Strategy and U.S. Southern Command by : James G. Stavridis

Download or read book Partnership for the Americas: Western Hemisphere Strategy and U.S. Southern Command written by James G. Stavridis and published by NDU Press. This book was released on 2014-02-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its creation in 1963, United States Southern Command has been led by 30 senior officers representing all four of the armed forces. None has undertaken his leadership responsibilities with the cultural sensitivity and creativity demonstrated by Admiral Jim Stavridis during his tenure in command. Breaking with tradition, Admiral Stavridis discarded the customary military model as he organized the Southern Command Headquarters. In its place he created an organization designed not to subdue adversaries, but instead to build durable and enduring partnerships with friends. His observation that it is the business of Southern Command to launch "ideas not missiles" into the command's area of responsibility gained strategic resonance throughout the Caribbean and Central and South America, and at the highest levels in Washington, DC.

The 71F Advantage

Author : National Defense University Press
Publisher : NDU Press
ISBN 13 : 1907521658
Total Pages : 529 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis The 71F Advantage by : National Defense University Press

Download or read book The 71F Advantage written by National Defense University Press and published by NDU Press. This book was released on 2010-09 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a foreword by Major General David A. Rubenstein. From the editor: "71F, or "71 Foxtrot," is the AOC (area of concentration) code assigned by the U.S. Army to the specialty of Research Psychology. Qualifying as an Army research psychologist requires, first of all, a Ph.D. from a research (not clinical) intensive graduate psychology program. Due to their advanced education, research psychologists receive a direct commission as Army officers in the Medical Service Corps at the rank of captain. In terms of numbers, the 71F AOC is a small one, with only 25 to 30 officers serving in any given year. However, the 71F impact is much bigger than this small cadre suggests. Army research psychologists apply their extensive training and expertise in the science of psychology and social behavior toward understanding, preserving, and enhancing the health, well being, morale, and performance of Soldiers and military families. As is clear throughout the pages of this book, they do this in many ways and in many areas, but always with a scientific approach. This is the 71F advantage: applying the science of psychology to understand the human dimension, and developing programs, policies, and products to benefit the person in military operations. This book grew out of the April 2008 biennial conference of U.S. Army Research Psychologists, held in Bethesda, Maryland. This meeting was to be my last as Consultant to the Surgeon General for Research Psychology, and I thought it would be a good idea to publish proceedings, which had not been done before. As Consultant, I'd often wished for such a document to help explain to people what it is that Army Research Psychologists "do for a living." In addition to our core group of 71Fs, at the Bethesda 2008 meeting we had several brand-new members, and a number of distinguished retirees, the "grey-beards" of the 71F clan. Together with longtime 71F colleagues Ross Pastel and Mark Vaitkus, I also saw an unusual opportunity to capture some of the history of the Army Research Psychology specialty while providing a representative sample of current 71F research and activities. It seemed to us especially important to do this at a time when the operational demands on the Army and the total force were reaching unprecedented levels, with no sign of easing, and with the Army in turn relying more heavily on research psychology to inform its programs for protecting the health, well being, and performance of Soldiers and their families."

"For a Witch Cannot Cross Such a Threshold!"

Author : Sonja Hukantaival
Publisher :
ISBN 13 : 9789526732985
Total Pages : 396 pages
Book Rating : 4.7/5 (329 download)

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Book Synopsis "For a Witch Cannot Cross Such a Threshold!" by : Sonja Hukantaival

Download or read book "For a Witch Cannot Cross Such a Threshold!" written by Sonja Hukantaival and published by . This book was released on 2016 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did people in the past hide animal bones and other objects in the structures of their buildings? This study discusses building concealment practices and the worldview where they were meaningful in the light of archaeological finds and folklore accounts. Moreover, the book introduces a means for studying historical folk religion as part of the archaeology of religion.

A Historical Perspective on Light Infantry

Author : Scott Ray McMichael
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis A Historical Perspective on Light Infantry by : Scott Ray McMichael

Download or read book A Historical Perspective on Light Infantry written by Scott Ray McMichael and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study seeks to clarify the nature of light infantry. General characteristics of light infantry forces are identified, and an analysis of how light forces operate tactically and how they are supported is presented. In the process, the relationship of the light infantry ethic to its organization is evaluated, and the differences between light infantry and conventional infantry is illuminated. For the purpose of this study, the term conventional infantry refers to modern-day motorized and mechanized infantry and to the large dismounted infantry forces typical of the standard infantry divisions of World War II, the Korean War, and the Vietnam War. The study concludes that light infantry is unique and distinct. A light infantry ethic exits and manifests itself in a distinctive tactical style, in a special attitude toward the environment, in a freedom from dependence on fixed lines of communication, and in a strong propensity for self-reliance. The study is based on a historical analysis of 4 light infantry forces employed during and since World War II: The Chindits, in the 1944 Burma campaign against the Japanese; The Chinese communist Forces during the Korean War; British operations in Malaya and Borneo 1948-66; and the First Special Service Force in the mountains of Italy 1942-44. -- p. [2] of cover.

Multinomial Probit

Author : Carlos Daganzo
Publisher : Elsevier
ISBN 13 : 1483299341
Total Pages : 239 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Multinomial Probit by : Carlos Daganzo

Download or read book Multinomial Probit written by Carlos Daganzo and published by Elsevier. This book was released on 2014-06-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinomial Probit

The Ultimate Sniper

Author : Major John Plaster
Publisher : paladin Press
ISBN 13 : 9781581604948
Total Pages : 584 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Ultimate Sniper by : Major John Plaster

Download or read book The Ultimate Sniper written by Major John Plaster and published by paladin Press. This book was released on 2006-01-01 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through revised text, new photos, specialised illustrations, updated charts and additional information sidebars, The Ultimate Sniper once again thoroughly details the three great skill areas of sniping; marksmanship, fieldcraft and tactics.

Gulf War Air Power Survey

Author : Thomas A. Keaney
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Gulf War Air Power Survey by : Thomas A. Keaney

Download or read book Gulf War Air Power Survey written by Thomas A. Keaney and published by . This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Air Base Defense in the Republic of Vietnam, 1961-1973

Author : Roger P. Fox
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Air Base Defense in the Republic of Vietnam, 1961-1973 by : Roger P. Fox

Download or read book Air Base Defense in the Republic of Vietnam, 1961-1973 written by Roger P. Fox and published by . This book was released on 1979 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The American Commonwealth

Author : James Bryce
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4./5 ( download)

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Book Synopsis The American Commonwealth by : James Bryce

Download or read book The American Commonwealth written by James Bryce and published by . This book was released on 1891 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Air Force Handbook 10-644 Survival Evasion Resistance Escape Operations, 27 March 2017

Author : United States Government Us Air Force
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781547192304
Total Pages : 630 pages
Book Rating : 4.1/5 (923 download)

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Book Synopsis Air Force Handbook 10-644 Survival Evasion Resistance Escape Operations, 27 March 2017 by : United States Government Us Air Force

Download or read book Air Force Handbook 10-644 Survival Evasion Resistance Escape Operations, 27 March 2017 written by United States Government Us Air Force and published by Createspace Independent Publishing Platform. This book was released on 2017-06-06 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Force Handbook 10-644 Survival Evasion Resistance Escape (SERE) Operations 27 March 2017 This handbook describes the various environmental conditions affecting human survival, and describes isolated personnel (IP) activities necessary to survive during successful evasion or isolating events leading to successful recovery. It is the fundamental reference document providing guidance for any USAF service member who has the potential to become isolated; deviations require sound judgment and careful consideration. This publication provides considerations to be used in planning and execution for effective mission accomplishment of formal USAF Survival, Evasion, Resistance, and Escape (SERE) training, environmentally specific SERE training, and combat survival continuation training programs. The tactics, techniques, and procedures in this publication are recognized best practices presenting a solid foundation to assist USAF service members to maintain life and return with honor from isolating events.

Beans, Bullets, and Black Oil

Author : Worrall Reed Carter
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Beans, Bullets, and Black Oil by : Worrall Reed Carter

Download or read book Beans, Bullets, and Black Oil written by Worrall Reed Carter and published by . This book was released on 1953 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Competitive Advantage

Author : Michael E Krivdo
Publisher : Independently Published
ISBN 13 : 9781099805257
Total Pages : 276 pages
Book Rating : 4.8/5 (52 download)

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Book Synopsis The Competitive Advantage by : Michael E Krivdo

Download or read book The Competitive Advantage written by Michael E Krivdo and published by Independently Published. This book was released on 2019-05-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 8 of the Army University Large Scale Combat Operations series. The Competitive Advantage: Special Operations Forces in Large Scale Combat Operations presents twelve historical case studies of special operations forces from World War I through Operation Iraqi Freedom. This volume sheds light upon the emerging roles, missions, and unique capabilities that have forged a path for Army Special Operations Forces today. These case studies set Large Scale Combat Operations in the center and place ARSOF's role in the forefront. If a reader were to take one piece from this volume, it would be the clear understanding of the close synergy that occurs between the Conventional Force and SOF in Large Scale Combat Operations for major wars in the 20th and early 21st century. That synergy should provide a broad azimuth for military planners and practitioners to follow as the Army, SOF, and the Joint Force combine to preserve the peace, defend the Nation, and defeat any adversary.

Eyes Behind the Lines: US Army Long-Range Reconnaissance and Surveillance Units

Author : James F. Gebhardt
Publisher : DIANE Publishing
ISBN 13 : 1428916334
Total Pages : 187 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Eyes Behind the Lines: US Army Long-Range Reconnaissance and Surveillance Units by : James F. Gebhardt

Download or read book Eyes Behind the Lines: US Army Long-Range Reconnaissance and Surveillance Units written by James F. Gebhardt and published by DIANE Publishing. This book was released on 2005 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyes Behind the Lines: US Army Long-Range Reconnaissance and Surveillance Units is the 10th study in the Combat Studies Institute (CSI) Global War on Terrorism (GWOT) Occasional Paper series. This work is an outgrowth of concerns identified by the authors of On Point: The United States Army in Operation IRAQI FREEDOM. Specifically, these authors called into question the use of long-range surveillance (LRS) assets by commanders during that campaign and suggested an assessment ought to be made about their continuing utility and means of employment. This revision contains some important additional information the author received after this book was originally published Major (Retired) James Gebhardt, of CSI, researched and wrote this Occasional Paper with that end in view. In this study, Gebhardt surveys the US Army s historical experience with LRRP and LRS units from the 1960s Cold War and Vietnam War, through their resurgence in the 1980s and use in Operations JUST CAUSE and DESERT STORM, to the advent of the GWOT. The paper's analytical framework examines each era of LRS units in terms of doctrine, organization, training, materiel, leadership, and personnel. In doing so, the author makes a strong case for continuing the LRS capability in the Army s force structure. The variety of environments and enemies likely to be faced by the military in the GWOT continues to demand the unique human intelligence abilities of trained and organized LRS units. As the Army leads the Armed Forces of the United States in combating terrorists where they live, the lessons found in this survey remain timely and relevant.

A Patriot's History of the United States

Author : Larry Schweikart
Publisher : Penguin
ISBN 13 : 1101217782
Total Pages : 1373 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis A Patriot's History of the United States by : Larry Schweikart

Download or read book A Patriot's History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1373 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.

The Yearling

Author : Marjorie Kinnan Rawlings
Publisher : Simon and Schuster
ISBN 13 : 1442441003
Total Pages : 525 pages
Book Rating : 4.4/5 (424 download)

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Book Synopsis The Yearling by : Marjorie Kinnan Rawlings

Download or read book The Yearling written by Marjorie Kinnan Rawlings and published by Simon and Schuster. This book was released on 2011-06-28 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American classic—and Pulitzer Prize–winning story—that shows the ultimate bond between child and pet. No novel better epitomizes the love between a child and a pet than The Yearling. Young Jody adopts an orphaned fawn he calls Flag and makes it a part of his family and his best friend. But life in the Florida backwoods is harsh, and so, as his family fights off wolves, bears, and even alligators, and faces failure in their tenuous subsistence farming, Jody must finally part with his dear animal friend. There has been a film and even a musical based on this moving story, a fine work of great American literature.