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Author : Michel Wedel
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (515 download)
Download or read book Assessing Cross-category Impact from Store-level Scanner Data written by Michel Wedel and published by . This book was released on 2002 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : MICHEL WEDEL
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.L/5 ( download)
Download or read book ASSESING CROSS-CATERGORY IMPACT FROM STORE-LEVEL SCANNER DATA written by MICHEL WEDEL and published by . This book was released on 2002 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wagner A. Kamakura
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (13 download)
Download or read book Chain-Wide and Store-Level Analysis for Cross-Category Management written by Wagner A. Kamakura and published by . This book was released on 2014 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: When planning and implementing their price-promotions strategy, retail chain managers face the typical dilemma of "thinking globally, but acting locally." In other words, they must plan their strategy, keeping in mind the global chain-level impact of their promotions, to deliver on the commitments made to manufacturers. At the same time, managers need to make sure that the implementation of such strategy takes into account the fact that each store caters to a different market with different needs and responses to marketing programs. Moreover, the retail chain manager must consider not only how the promotion of a brand affects competing brands and total category sales, but also how it could affect sales in other categories.Our proposed model addresses these two important aspects of chain-wide and store-level cross-category analysis. First, our proposed factorregression model takes store differences and longitudinal market shifts into account, thereby providing the retail chain manager with unbiased global, chain-level estimates. It also provides stable local estimates of cross-category promotion effects at the store level. Second, while allowing this flexibility, our proposed model is parsimonious enough over existing alternatives, making it particularly useful for chain-wide and store-level cross-category analysis.We apply the proposed model to store-level data from one retail chain, comparing it with several competing approaches, and demonstrate that it provides the best balance between flexibility and parsimony. Most importantly, we show that the proposed model provides useful insights regarding cross-category effects at the chain-level, for individual stores, and their patterns across stores.
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2004 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P.H. Franses
Publisher : Elsevier
ISBN 13 : 0762308575
Total Pages : 362 pages
Book Rating : 4.7/5 (623 download)
Download or read book Econometric Models in Marketing written by P.H. Franses and published by Elsevier. This book was released on 2002-02-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.
Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464966591
Total Pages : 428 pages
Book Rating : 4.4/5 (649 download)
Download or read book Issues in Applied Computing: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Applied Computing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Applied Computing. The editors have built Issues in Applied Computing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Applied Computing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Applied Computing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Author : Harald J. van Heerde
Publisher :
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 ( download)
Download or read book Flexible decomposition of price promotion effects using store-level scanner data written by Harald J. van Heerde and published by . This book was released on 2002 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deven R. Desai
Publisher : Cambridge University Press
ISBN 13 : 1316390411
Total Pages : 281 pages
Book Rating : 4.3/5 (163 download)
Download or read book Brands, Competition Law and IP written by Deven R. Desai and published by Cambridge University Press. This book was released on 2015-07-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
Author : Federal Trade Commission
Publisher :
ISBN 13 : 9781502735249
Total Pages : 34 pages
Book Rating : 4.7/5 (352 download)
Download or read book Estimating Promotional Effects with Retailer-Level Scanner Data written by Federal Trade Commission and published by . This book was released on 2014-10-07 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estimating cross-brand promotional effects with aggregate data requires knowledge of the joint distribution of each brand's promotions. While such information is available in store-level scanner data, it is not included in more aggregated scanner datasets. This book presents a technique for overcoming this difficulty and develops a retailer-level model that incorporates both own- and cross-brand promotions. Promotional activity is integrated into the specification in a manner consistent with the way store-level models control for promotions, thereby avoiding the problem of aggregation bias. The proposed methodology extends the usefulness of retailer-level scanner data by allowing it to answer important questions regarding how the promotions of competing products interact.
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Robert C. Blattberg
Publisher :
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4.:/5 (287 download)
Download or read book Issues in Modeling Store Level Scanner Data written by Robert C. Blattberg and published by . This book was released on 1988 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Constantine Gatsonis
Publisher : Springer Science & Business Media
ISBN 13 : 1461222907
Total Pages : 483 pages
Book Rating : 4.4/5 (612 download)
Download or read book Case Studies in Bayesian Statistics written by Constantine Gatsonis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third volume of case studies presents detailed applications of Bayesian statistical analysis, emphasising the scientific context. The papers were presented and discussed at a workshop held at Carnegie-Mellon University, and this volume - dedicated to the memory of Morrie Groot-reproduces six invited papers, each with accompanying invited discussion, and nine contributed papers with the focus on econometric applications.
Author : Rajiv Grover
Publisher : SAGE Publications
ISBN 13 : 1452261539
Total Pages : 721 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Berend Wierenga
Publisher : Springer
ISBN 13 : 3319569414
Total Pages : 598 pages
Book Rating : 4.3/5 (195 download)
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Author : Witold Abramowicz
Publisher : Springer Nature
ISBN 13 : 303036691X
Total Pages : 700 pages
Book Rating : 4.0/5 (33 download)
Download or read book Business Information Systems Workshops written by Witold Abramowicz and published by Springer Nature. This book was released on 2019-12-16 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised papers from the nine workshops and one accompanying event which took place at the 22nd International Conference on Business Information Systems, BIS 2019, held in Seville, Spain, in June 2019. There was a total of 139 submissions to all workshops of which 57 papers were accepted for publication. The workshops included in this volume are: AKTB 2019: 11th Workshop on Applications of Knowledge-Based Technologies in Business BITA 2019: 10th Workshop on Business and IT Alignment BSCT 2019: Second Workshop on Blockchain and Smart Contract Technologies DigEX 2019: First International Workshop on transforming the Digital Customer Experience iCRM 2019: 4th International Workshop on Intelligent Data Analysis in Integrated Social CRM iDEATE 2019: 4th Workshop on Big Data and Business Analytics Ecosystems ISMAD 2019: Workshop on Information Systems and Applications in Maritime Domain QOD 2019: Second Workshop on Quality of Open Data SciBOWater 2019: Second Workshop on Scientific Challenges and Business Opportunities in Water Management
Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)
Download or read book Assessing the Competitive Interaction Between Private Labels and National Brands written by Ronald Cotterill and published by . This book was released on 2000 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
