Ask, Measure, Learn

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449336841
Total Pages : 338 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Ask, Measure, Learn by : Lutz Finger

Download or read book Ask, Measure, Learn written by Lutz Finger and published by "O'Reilly Media, Inc.". This book was released on 2014-01-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Ask, Measure, Learn

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449336833
Total Pages : 338 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Ask, Measure, Learn by : Lutz Finger

Download or read book Ask, Measure, Learn written by Lutz Finger and published by "O'Reilly Media, Inc.". This book was released on 2014-01-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

How Will You Measure Your Life? (Harvard Business Review Classics)

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Publisher : Harvard Business Review Press
ISBN 13 : 1633692574
Total Pages : 26 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How Will You Measure Your Life? (Harvard Business Review Classics) by : Clayton M. Christensen

Download or read book How Will You Measure Your Life? (Harvard Business Review Classics) written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Doing the Scholarship of Teaching and Learning, Measuring Systematic Changes to Teaching and Improvements in Learning

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Publisher : John Wiley & Sons
ISBN 13 : 1118838890
Total Pages : 149 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Doing the Scholarship of Teaching and Learning, Measuring Systematic Changes to Teaching and Improvements in Learning by : Regan A. R. Gurung

Download or read book Doing the Scholarship of Teaching and Learning, Measuring Systematic Changes to Teaching and Improvements in Learning written by Regan A. R. Gurung and published by John Wiley & Sons. This book was released on 2014-01-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Scholarship of Teaching and Learning (SoTL) should be an integral part of every academic’s life, representing not only the pinnacle of effortful teaching, but also standing side by side with more conventional disciplinary scholarship. Although practiced by many instructors for years, SoTL has garnered national attention resulting in a spate of new journals to publish pedagogical research. SoTL helps students, fosters faculty development, and has been integrated into higher education. This volume provides readers with challenges that will motivate them to engage in SoTL and take their pedagogical research further. We include many key features aimed to help both the teacher new to research and SoTL and also researchers who may have a long list of scholarly publications in non-pedagogical areas and who have not conducted research. This is the 136th volume of this Jossey-Bass higher education series. It offers a comprehensive range of ideas and techniques for improving college teaching based on the experience of seasoned instructors and the latest findings of educational and psychological researchers.

Nutrition Counseling and Education Skills: A Practical Guide

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284284085
Total Pages : 280 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Nutrition Counseling and Education Skills: A Practical Guide by : Judith A. Beto

Download or read book Nutrition Counseling and Education Skills: A Practical Guide written by Judith A. Beto and published by Jones & Bartlett Learning. This book was released on 2023-01-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboratively written members of the Nutrition Educators of Dietetic Preceptors (NDEP) of the Academy of Nutrition and Dietetics under the editorship of Judith A. Beto, Nutrition Counseling and Education Skills: A Practical Guide helps students and dietetic practitioners develop the communications, counseling, interviewing, motivational, and professional skills they’ll need as Registered Dietitian professionals. Throughout the book, the authors focus on effective nutrition interventions, evidence-based theories and models, clinical nutrition principles, and knowledge of behavioral science and educational approaches.

The Lean Startup

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Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Lean Branding

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492054151
Total Pages : 292 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean Branding by : Laura Busche

Download or read book Lean Branding written by Laura Busche and published by "O'Reilly Media, Inc.". This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Complexity, Learning and Organizations

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Author :
Publisher : Routledge
ISBN 13 : 1134177836
Total Pages : 243 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Complexity, Learning and Organizations by : Walter R.J. Baets

Download or read book Complexity, Learning and Organizations written by Walter R.J. Baets and published by Routledge. This book was released on 2007-01-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book argues for a new way of looking at the world and at human systems, companies or (Western) society as a whole. Walter R.J. Baets argues that we should let go of our drive to control, manage and organize, in order to be able to create an ideal environment for continuous learning, both for ourselves and for our collaborators. Arguing in favour of a holistic management approach, and very much in opposition to the short-term shareholder value driven approaches that are popular today, Baets’ book develops a logic founded in real life observations, examples and cases that every reader will recognize in their daily practice. It guides the reader to understand an alternative paradigm and allows them finally to be able to work with the dynamics of business on a daily basis. A must-read for students of complexity, strategy and organizational behaviour, this well-researched, well-argued book skilfully guides the reader through this interesting subject.

The Rise of the Humans: How to outsmart the digital deluge

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Author :
Publisher : Harriman House Limited
ISBN 13 : 0857194186
Total Pages : 138 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Rise of the Humans: How to outsmart the digital deluge by : Dave Coplin

Download or read book The Rise of the Humans: How to outsmart the digital deluge written by Dave Coplin and published by Harriman House Limited. This book was released on 2014-06-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of our digital world has brought huge advantages - access to information anywhere, at any time, and the ability to communicate with colleagues, family and friends around the globe in real-time. But in other ways, the same technology has also disconnected us. Computers risk becoming less of a productivity tool and more like information firehoses, drowning us in a deluge of data that can keep us from doing meaningful, real work. The devices in our hands connect us like never before, but they vie for our attention to the point where they are beginning to disconnect us from the real world. In this book, Dave Coplin argues that right now it feels like the machines are taking over but if we stop thinking about the digital deluge as a problem and instead see it as an incredible opportunity we will be able to redress the balance. Technology offers our society so much but it is up to us, the humans, to rise to that potential.

A More Beautiful Question

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620401460
Total Pages : 273 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis A More Beautiful Question by : Warren Berger

Download or read book A More Beautiful Question written by Warren Berger and published by Bloomsbury Publishing USA. This book was released on 2014-03-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

Mastering Predictive Analytics with Python

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1785889826
Total Pages : 335 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Mastering Predictive Analytics with Python by : Joseph Babcock

Download or read book Mastering Predictive Analytics with Python written by Joseph Babcock and published by Packt Publishing Ltd. This book was released on 2016-08-31 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploit the power of data in your business by building advanced predictive modeling applications with Python About This Book Master open source Python tools to build sophisticated predictive models Learn to identify the right machine learning algorithm for your problem with this forward-thinking guide Grasp the major methods of predictive modeling and move beyond the basics to a deeper level of understanding Who This Book Is For This book is designed for business analysts, BI analysts, data scientists, or junior level data analysts who are ready to move from a conceptual understanding of advanced analytics to an expert in designing and building advanced analytics solutions using Python. You're expected to have basic development experience with Python. What You Will Learn Gain an insight into components and design decisions for an analytical application Master the use Python notebooks for exploratory data analysis and rapid prototyping Get to grips with applying regression, classification, clustering, and deep learning algorithms Discover the advanced methods to analyze structured and unstructured data Find out how to deploy a machine learning model in a production environment Visualize the performance of models and the insights they produce Scale your solutions as your data grows using Python Ensure the robustness of your analytic applications by mastering the best practices of predictive analysis In Detail The volume, diversity, and speed of data available has never been greater. Powerful machine learning methods can unlock the value in this information by finding complex relationships and unanticipated trends. Using the Python programming language, analysts can use these sophisticated methods to build scalable analytic applications to deliver insights that are of tremendous value to their organizations. In Mastering Predictive Analytics with Python, you will learn the process of turning raw data into powerful insights. Through case studies and code examples using popular open-source Python libraries, this book illustrates the complete development process for analytic applications and how to quickly apply these methods to your own data to create robust and scalable prediction services. Covering a wide range of algorithms for classification, regression, clustering, as well as cutting-edge techniques such as deep learning, this book illustrates not only how these methods work, but how to implement them in practice. You will learn to choose the right approach for your problem and how to develop engaging visualizations to bring the insights of predictive modeling to life Style and approach This book emphasizes on explaining methods through example data and code, showing you templates that you can quickly adapt to your own use cases. It focuses on both a practical application of sophisticated algorithms and the intuitive understanding necessary to apply the correct method to the problem at hand. Through visual examples, it also demonstrates how to convey insights through insightful charts and reporting.

Python: Advanced Predictive Analytics

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1788993039
Total Pages : 661 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Python: Advanced Predictive Analytics by : Joseph Babcock

Download or read book Python: Advanced Predictive Analytics written by Joseph Babcock and published by Packt Publishing Ltd. This book was released on 2017-12-27 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain practical insights by exploiting data in your business to build advanced predictive modeling applications About This Book A step-by-step guide to predictive modeling including lots of tips, tricks, and best practices Learn how to use popular predictive modeling algorithms such as Linear Regression, Decision Trees, Logistic Regression, and Clustering Master open source Python tools to build sophisticated predictive models Who This Book Is For This book is designed for business analysts, BI analysts, data scientists, or junior level data analysts who are ready to move on from a conceptual understanding of advanced analytics and become an expert in designing and building advanced analytics solutions using Python. If you are familiar with coding in Python (or some other programming/statistical/scripting language) but have never used or read about predictive analytics algorithms, this book will also help you. What You Will Learn Understand the statistical and mathematical concepts behind predictive analytics algorithms and implement them using Python libraries Get to know various methods for importing, cleaning, sub-setting, merging, joining, concatenating, exploring, grouping, and plotting data with pandas and NumPy Master the use of Python notebooks for exploratory data analysis and rapid prototyping Get to grips with applying regression, classification, clustering, and deep learning algorithms Discover advanced methods to analyze structured and unstructured data Visualize the performance of models and the insights they produce Ensure the robustness of your analytic applications by mastering the best practices of predictive analysis In Detail Social Media and the Internet of Things have resulted in an avalanche of data. Data is powerful but not in its raw form; it needs to be processed and modeled, and Python is one of the most robust tools out there to do so. It has an array of packages for predictive modeling and a suite of IDEs to choose from. Using the Python programming language, analysts can use these sophisticated methods to build scalable analytic applications. This book is your guide to getting started with predictive analytics using Python. You'll balance both statistical and mathematical concepts, and implement them in Python using libraries such as pandas, scikit-learn, and NumPy. Through case studies and code examples using popular open-source Python libraries, this book illustrates the complete development process for analytic applications. Covering a wide range of algorithms for classification, regression, clustering, as well as cutting-edge techniques such as deep learning, this book illustrates explains how these methods work. You will learn to choose the right approach for your problem and how to develop engaging visualizations to bring to life the insights of predictive modeling. Finally, you will learn best practices in predictive modeling, as well as the different applications of predictive modeling in the modern world. The course provides you with highly practical content from the following Packt books: 1. Learning Predictive Analytics with Python 2. Mastering Predictive Analytics with Python Style and approach This course aims to create a smooth learning path that will teach you how to effectively perform predictive analytics using Python. Through this comprehensive course, you'll learn the basics of predictive analytics and progress to predictive modeling in the modern world.

The CMIO Survival Guide

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351592726
Total Pages : 169 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The CMIO Survival Guide by : Richard L. Rydell, MBA, FACHE, LFHIMSS, Editor

Download or read book The CMIO Survival Guide written by Richard L. Rydell, MBA, FACHE, LFHIMSS, Editor and published by Taylor & Francis. This book was released on 2018-02-12 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CMIO Survival Guide is the handbook for the new Chief Medical Information Officer, as well as for those recruiting or planning to recruit a CMIO. This quick reference is organized by real-world topics that CMIOs need to know, as well as the criteria that the CIO, CMO or CEO should consider in identifying excellence in a CMIO candidate. It is written by pioneering physicians and AMDIS faculty with a wealth of experience in medical informatics who provide guidance, advice and lessons learned for those interested in this relatively new role in healthcare. This second edition updates every chapter in the original work and adds new chapters to address the changes in healthcare delivery, the role of the physician executive, technology, medical education, small and rural hospitals.

Human-Centered Agile

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Author :
Publisher : CRC Press
ISBN 13 : 1000915638
Total Pages : 231 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Human-Centered Agile by : Joe Montalbano

Download or read book Human-Centered Agile written by Joe Montalbano and published by CRC Press. This book was released on 2023-08-23 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide on how to apply Human-Centered Design (HCD) practices to an Agile product development model that is used widely throughout industry and government, where it is applied primarily to software and technology development efforts. This has been an ongoing industry challenge due to the fact that HCD prioritizes time spent understanding the problems to be solved (time spent in the problem space), while Agile prioritizes a fast hypothesize-and-deliver model (time spent in the solution space). Organizations that attempt an Agile transformation abandon it either because it was too difficult or because it did not deliver the hoped-for results. At the same time, efforts to improve the design and experience of their products using Human-Centered Design have a tendency to fall short because it can be difficult to see the ROI of design efforts, even while companies like McKinsey document design-driven successes. What’s more, a company that successfully adopts Agile often seems to have an even harder time implementing HCD and vice versa. This is particularly disappointing since Agile and HCD should be mutually supportive. In practice, Agile teams often bypass HCD efforts in favor of finishing their goals and thinking they are doing well, only to have their work product fail to meet the actual end user’s needs. At first the team will become indignant. “We followed the expert guidance of our Product Owner, the ‘Voice of the Customer,’” they will say, followed by “but... it met all of the Acceptance Criteria, they should love it.” It’s a failure of Agile that this type of sub-optimal delivery happens so regularly and predictably. The fact that team responses can be so accurately predicted in advance (by those who’ve seen this movie many times before) point to a process failure or inefficiency that is widespread and desperately needs to be addressed. Alternatively, teams will invest too heavily in up-front discovery efforts that slow down delivery to an unacceptable point, often while also failing to capture research-based findings in a way that matures the overall strategic product or portfolio understanding. The cost of misfiring goes far beyond a bad delivery or an angry customer. Decreased team morale drives poorer future performance (cost), turnover if left unchecked (more cost), and non-productive blame sessions that lead to degraded faith in the Agile product development model itself. This book identifies solutions based on successful methods of integrating HCD practices by phase into an ongoing agile delivery model, from the discovery through implementation and evaluation, including: key success factors for an HCD/Agile engagement approach, critical points of delivery, and strategies for integrating HCD into teams based on the existing design maturity of an organization or product team.

Research Methods in Learning Design and Technology

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Author :
Publisher : Routledge
ISBN 13 : 042953650X
Total Pages : 207 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Research Methods in Learning Design and Technology by : Enilda Romero-Hall

Download or read book Research Methods in Learning Design and Technology written by Enilda Romero-Hall and published by Routledge. This book was released on 2020-10-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Learning Design and Technology explores the many forms, both new and established, that research takes within the field of instructional design and technology (IDT). Chapters by experienced IDT researchers address methodologies such as meta-analysis, social media research, user experience design research, eye-tracking research, and phenomenology, situating each approach within the broader context of how IDT research has evolved and continues to evolve over time. This comprehensive, up-to-date volume familiarizes graduate students, faculty, and instructional design practitioners with the full spectrum of approaches available for investigating the new and changing educational landscapes. The book also discusses the history and prospective future of research methodologies in the IDT field.

The Lean Mindset

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Publisher : Addison-Wesley
ISBN 13 : 0133258629
Total Pages : 192 pages
Book Rating : 4.1/5 (332 download)

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Book Synopsis The Lean Mindset by : Mary Poppendieck

Download or read book The Lean Mindset written by Mary Poppendieck and published by Addison-Wesley. This book was released on 2013-09-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services. Through cutting-edge research and case studies from leading organizations, including Spotify, Ericsson, Intuit, GE Healthcare, Pixar, CareerBuilder, and Intel, you’ll discover proven patterns for developing that mindset. You’ll see how to cultivate product teams that act like successful startups, create the kind of efficiency that attracts customers, and leverage the talents of bright, creative people. The Poppendiecks weave lean principles throughout this book, just as those principles must be woven throughout the fabric of your truly lean organization. Learn How To Start with an inspiring purpose, and overcome the curse of short-term thinking Energize teams by providing well-framed challenges, larger purposes, and a direct line of sight between their work and the achievement of those purposes Delight customers by gaining unprecedented insight into their real needs, and building products and services that fully anticipate those needs Achieve authentic, sustainable efficiency without layoffs, rock-bottom cost focus, or totalitarian work systems Develop breakthrough innovations by moving beyond predictability to experimentation, beyond globalization to decentralization, beyond productivity to impact Lean approaches to software development have moved from novelty to widespread use, in large part due to the principles taught by Mary and Tom Poppendieck in their pioneering books. Now, in The Lean Mindset, the Poppendiecks take the next step, looking at a company where multidiscipline teams are expected to ask the right questions, solve the right problems, and deliver solutions that customers love.

How to Measure Anything

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Author :
Publisher : Wiley
ISBN 13 : 0470625678
Total Pages : 320 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How to Measure Anything by : Douglas W. Hubbard

Download or read book How to Measure Anything written by Douglas W. Hubbard and published by Wiley. This book was released on 2010-03-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.