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Author : World Advertising Research Center
Publisher :
ISBN 13 : 9781841161501
Total Pages : 283 pages
Book Rating : 4.1/5 (615 download)
Download or read book The Asia Pacific Marketing Pocket Book written by World Advertising Research Center and published by . This book was released on 2004 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 295 pages
Book Rating : 4.1/5 (616 download)
Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781841161884
Total Pages : 296 pages
Book Rating : 4.1/5 (618 download)
Download or read book The Asia Pacific Marketing Pocket Book, 2006 written by and published by . This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author :
Publisher :
ISBN 13 : 9781841161686
Total Pages : 300 pages
Book Rating : 4.1/5 (616 download)
Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Advertising Research Centre
Publisher :
ISBN 13 : 9781841161037
Total Pages : 248 pages
Book Rating : 4.1/5 (61 download)
Download or read book Asia Pacific Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Siew Meng Leong
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Insights for the Asia Pacific written by Siew Meng Leong and published by Butterworth-Heinemann. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 0170438961
Total Pages : 650 pages
Book Rating : 4.1/5 (74 download)
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author : World Advertising Research Centre
Publisher :
ISBN 13 : 9781841161495
Total Pages : 220 pages
Book Rating : 4.1/5 (614 download)
Download or read book Americas Marketing Pocket Book written by World Advertising Research Centre and published by . This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains marketing data for the Americas market place.
Author : Robert Kumaki
Publisher : Copy Workshop
ISBN 13 : 9781887229401
Total Pages : 354 pages
Book Rating : 4.2/5 (294 download)
Download or read book Many Cultures, One Market written by Robert Kumaki and published by Copy Workshop. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
Author : Vinod K. Aggarwal
Publisher : Springer Science & Business Media
ISBN 13 : 1441968334
Total Pages : 167 pages
Book Rating : 4.4/5 (419 download)
Download or read book Trade Policy in the Asia-Pacific written by Vinod K. Aggarwal and published by Springer Science & Business Media. This book was released on 2010-11-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asian countries are now pursuing greater formal economic institutionalization, weaving a web of bilateral and minilateral preferential trade agreements. Scholarly analysis of “formal” East Asian regionalism focuses on international political and economic factors such as the end of the Cold War, the Asian financial crisis, or the rising Sino-Japanese rivalry. Yet this work pays inadequate attention to the strategies of individual government agencies, business groups, labor unions, and NGOs across the region. Moreover, most studies also fail to adequately characterize different types of trade arrangements, often lumping together bilateral accords with minilateral ones, and transregional agreements with those within the region. To fully understand this cross-national variance, this book argues that researchers must give greater attention to the domestic politics within East Asian countries and the U.S., involving the interplay of these subnational players. With contributions from leading country and regional trade specialists, this book examines East Asian and American trade strategies through the lens of a domestic bargaining game approach with a focus on the interplay of interests, ideas, and domestic institutions within the context of broader international shifts. With respect to domestic politics, the chapters show how subnational actors engage in lobbying, both of their own governments and through their links to others in the region. They also trace the evolution of interests and ideas over time, helping us to generate a better understanding of historical trends in the region. In addition to scholars of East Asian and comparative regionalism, this book will be of interest to policy-makers concerned with international trade and U.S.-Asia relations, and those interested in understanding the rich trade institutional landscape that we see emerging in the Asia-Pacific.
Author : Anne-Marie Brady
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742567907
Total Pages : 247 pages
Book Rating : 4.7/5 (425 download)
Download or read book Marketing Dictatorship written by Anne-Marie Brady and published by Rowman & Littlefield Publishers. This book was released on 2009-11-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author : Rob Wilson
Publisher : Duke University Press
ISBN 13 : 9780822316435
Total Pages : 372 pages
Book Rating : 4.3/5 (164 download)
Download or read book Asia/Pacific as Space of Cultural Production written by Rob Wilson and published by Duke University Press. This book was released on 1995 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pacific, long a source of fantasies for EuroAmerican consumption and a testing ground for the development of EuroAmerican production, is often misrepresented by the West as one-dimensional, culturally monolithic. Although the Asia/Pacific region occupies a prominent place in geopolitical thinking, little is available to readers outside the region concerning the resistant communities and cultures of Pacific and Asian peoples. Asia/Pacific as Space of Cultural Production fills that gap by documenting the efforts of diverse indigenous cultures to claim and reimagine Asia/Pacific as a space for their own cultural production. From New Zealand to Japan, Taiwan to Hawaii, this innovative volume presents essays, poems, and memoirs by prominent Asia/Pacific writers that resist appropriation by transnational capitalism through the articulation of autonomous local identities and counter-histories of place and community. In addition, cultural critics spanning several locations and disciplines deconstruct representations--particularly those on film and in novels--that perpetuate Asia/Pacific as a realm of EuroAmerican fantasy. This collection, a much expanded edition of boundary 2, offers a new perception of the Asia/Pacific region by presenting the Pacific not as a paradise or vast emptiness, but as a place where living, struggling peoples have constructed contemporary identities out of a long history of hegemony and resistance. Asia/Pacific as Space of Cultural Production will prove stimulating to readers with an interest in the Asia/Pacific region, and to scholars in the fields of Asian, American, Pacific, postcolonial, and cultural studies. Contributors. Joseph P. Balaz, Chris Bongie, William A. Callahan, Thomas Carmichael, Leo Ching, Chiu Yen Liang (Fred), Chungmoo Choi, Christopher L. Connery, Arif Dirlik, John Fielder, Miriam Fuchs, Epeli Hau`ofa, Lawson Fusao Inada, M. Consuelo León W., Katharyne Mitchell, Masao Miyoshi, Steve Olive, Theophil Saret Reuney, Peter Schwenger, Subramani, Terese Svoboda, Jeffrey Tobin, Haunani-Kay Trask, John Whittier Treat, Tsushima Yuko, Albert Wendt, Rob Wilson
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : Jim Aitchison
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Author : Richard Fletcher
Publisher :
ISBN 13 : 9780724801428
Total Pages : 656 pages
Book Rating : 4.8/5 (14 download)
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Phillippe Lasserre
Publisher : NYU Press
ISBN 13 : 9780814751091
Total Pages : 340 pages
Book Rating : 4.7/5 (51 download)
Download or read book Strategies for Asia Pacific written by Phillippe Lasserre and published by NYU Press. This book was released on 1995-12-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential how-to guide for companies doing business Asia Pacific Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region—South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand—have been virtually overlooked. Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.
