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Author : Ann Ronald
Publisher :
ISBN 13 : 9780915552641
Total Pages : 0 pages
Book Rating : 4.5/5 (526 download)
Download or read book Asia Pacific Advances in Consumer Research Volume 8 written by Ann Ronald and published by . This book was released on 2009-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552382
Total Pages : 135 pages
Book Rating : 4.5/5 (523 download)
Download or read book Asia Pacific Advances in Consumer Research written by Russell W. Belk and published by Assn for Consumer Research. This book was released on 1997-06-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Taylor
Publisher :
ISBN 13 : 9780915552528
Total Pages : 0 pages
Book Rating : 4.5/5 (525 download)
Download or read book Asia Pacific Advances in Consumer Research written by Thomas Taylor and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Cote
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552337
Total Pages : 323 pages
Book Rating : 4.5/5 (523 download)
Download or read book Asia Pacific Advances in Consumer Research written by Joseph Cote and published by Assn for Consumer Research. This book was released on 1994-01-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zhihong Yi
Publisher :
ISBN 13 : 9780915552689
Total Pages : pages
Book Rating : 4.5/5 (526 download)
Download or read book Asia-Pacific Advances in Consumer Research Vol. 9 written by Zhihong Yi and published by . This book was released on 2011-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre-Yves Donzé
Publisher : Oxford University Press
ISBN 13 : 0190932228
Total Pages : 649 pages
Book Rating : 4.1/5 (99 download)
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author : Melvin A. Pascall
Publisher : John Wiley & Sons
ISBN 13 : 1119126851
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)
Download or read book Packaging for Nonthermal Processing of Food written by Melvin A. Pascall and published by John Wiley & Sons. This book was released on 2018-06-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.
Author : Margaret Craig-Lees
Publisher :
ISBN 13 : 9780915552580
Total Pages : pages
Book Rating : 4.5/5 (525 download)
Download or read book Asia Pacific Advances in Consumer Research written by Margaret Craig-Lees and published by . This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : collective of authors
Publisher : Czech Institute of Academic Education z.s.
ISBN 13 : 8090579183
Total Pages : 246 pages
Book Rating : 4.0/5 (95 download)
Download or read book Proceedings of IAC-MEM 2016 written by collective of authors and published by Czech Institute of Academic Education z.s.. This book was released on 2016-04-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016
Author : Maclaran, Pauline
Publisher : Edward Elgar Publishing
ISBN 13 : 1839108827
Total Pages : 165 pages
Book Rating : 4.8/5 (391 download)
Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
Author : Russell W. Belk
Publisher :
ISBN 13 : 9780915552412
Total Pages : pages
Book Rating : 4.5/5 (524 download)
Download or read book Asia Pacific Advances in Consumer Research written by Russell W. Belk and published by . This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Author : Hanna Schramm-Klein
Publisher : Springer Science & Business Media
ISBN 13 : 3658007176
Total Pages : 167 pages
Book Rating : 4.6/5 (58 download)
Download or read book European Retail Research written by Hanna Schramm-Klein and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Author : Orna Naftali
Publisher : John Wiley & Sons
ISBN 13 : 1509505946
Total Pages : 192 pages
Book Rating : 4.5/5 (95 download)
Download or read book Children in China written by Orna Naftali and published by John Wiley & Sons. This book was released on 2016-03-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese childhood is undergoing a major transformation. This book explores how government policies introduced in China over the last few decades and processes of social and economic change are reshaping the lives of children and the meanings of childhood in complex, contradictory ways. Drawing on a broad range of literature and original ethnographic research, Naftali explores the rise of new ideas of child-care, child-vulnerability and child-agency; the impact of the One-Child Policy; and the emergence of children as independent consumers in the new market economy. She shows that Chinese boys and increasingly girls, too are enjoying a new empowerment, a development that has met with ambiguity and resistance from both caregivers and the state. She also demonstrates how economic restructuring and the recent waves of rural/urban migration have produced starkly unequal conditions for children’s education and development both in the countryside and in the cities. Children in China is essential reading for students and scholars seeking a deeper understanding of what it means to be a child in contemporary China, as well as for those concerned with the changing relationship between children, the state and the family in the global era.
Author : Chris Hackley
Publisher : SAGE Publications
ISBN 13 : 1849201463
Total Pages : 361 pages
Book Rating : 4.8/5 (492 download)
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE Publications. This book was released on 2010-03-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Jean Williams
Publisher : Routledge
ISBN 13 : 1317413954
Total Pages : 226 pages
Book Rating : 4.3/5 (174 download)
Download or read book Kit: Fashioning the Sporting Body written by Jean Williams and published by Routledge. This book was released on 2017-10-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first edited collection of its kind to analyse the distinct but overlapping topics of dress, costume, sport and leisure history. For researchers of bodily adornment and movement, sport and costume history are both primarily concerned with industrial practice and embodied experience. The ways in which bodies are adorned, embellished and clothed (or revealed) highlights the hybrid nature of dress history, encompassing as it does the everyday clothing solutions of the mass of people and the unusual or more ceremonial aspects of costume, as well as elite high fashion. Although this is as yet an under-researched area, there are an increasing number of fashion and clothing undergraduate and postgraduate courses that specialise in sport and leisurewear. This publication is intended to give an introductory overview of the historical and contemporary issues as it does for the growing number of sport marketing and sports studies courses concerned with dress, costume history and branding. This book was published as a special issue of Sport in History.
