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Author : Russell W. Belk
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552382
Total Pages : 135 pages
Book Rating : 4.5/5 (523 download)
Download or read book Asia Pacific Advances in Consumer Research written by Russell W. Belk and published by Assn for Consumer Research. This book was released on 1997-06-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Taylor
Publisher :
ISBN 13 : 9780915552528
Total Pages : 0 pages
Book Rating : 4.5/5 (525 download)
Download or read book Asia Pacific Advances in Consumer Research written by Thomas Taylor and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Cote
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552337
Total Pages : 323 pages
Book Rating : 4.5/5 (523 download)
Download or read book Asia Pacific Advances in Consumer Research written by Joseph Cote and published by Assn for Consumer Research. This book was released on 1994-01-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ann Ronald
Publisher :
ISBN 13 : 9780915552641
Total Pages : 0 pages
Book Rating : 4.5/5 (526 download)
Download or read book Asia Pacific Advances in Consumer Research Volume 8 written by Ann Ronald and published by . This book was released on 2009-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Craig-Lees
Publisher :
ISBN 13 : 9780915552580
Total Pages : pages
Book Rating : 4.5/5 (525 download)
Download or read book Asia Pacific Advances in Consumer Research written by Margaret Craig-Lees and published by . This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zhihong Yi
Publisher :
ISBN 13 : 9780915552689
Total Pages : pages
Book Rating : 4.5/5 (526 download)
Download or read book Asia-Pacific Advances in Consumer Research Vol. 9 written by Zhihong Yi and published by . This book was released on 2011-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher :
ISBN 13 : 9780915552412
Total Pages : pages
Book Rating : 4.5/5 (524 download)
Download or read book Asia Pacific Advances in Consumer Research written by Russell W. Belk and published by . This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wayne D. Hoyer
Publisher : Cengage AU
ISBN 13 : 0170362019
Total Pages : 593 pages
Book Rating : 4.1/5 (73 download)
Download or read book Consumer Behaviour: Asia-Pacific Edition written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2017-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : Ann L. McGill
Publisher :
ISBN 13 : 9780915552634
Total Pages : 0 pages
Book Rating : 4.5/5 (526 download)
Download or read book Advances in Consumer Research Vol. 36 written by Ann L. McGill and published by . This book was released on 2009-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)
Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Gershoff
Publisher :
ISBN 13 : 9780915552252
Total Pages : pages
Book Rating : 4.5/5 (522 download)
Download or read book Advances in Consumer Research written by Andrew Gershoff and published by . This book was released on 2018-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 2018 Conference held in Dallas, Texas, USA October 11-14, 2018
Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1136698744
Total Pages : 768 pages
Book Rating : 4.1/5 (366 download)
Download or read book Transformative Consumer Research for Personal and Collective Well-Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
Author : Alan Lewis
Publisher : Cambridge University Press
ISBN 13 : 1139469762
Total Pages : 515 pages
Book Rating : 4.1/5 (394 download)
Download or read book The Cambridge Handbook of Psychology and Economic Behaviour written by Alan Lewis and published by Cambridge University Press. This book was released on 2008-04-17 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists have been observing and interpreting economic behaviour for at least fifty years, and the last decade, in particular, has seen an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference resource dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods – including laboratory experiments, field experiments, observations, questionnaires and interviews – the Handbook covers aspects of theory and method, financial and consumer behaviour, the environment and biological perspectives. With contributions from distinguished scholars from a variety of countries and backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics. It will appeal to academic researchers and graduates in economic psychology and behavioural economics.
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 0170438961
Total Pages : 650 pages
Book Rating : 4.1/5 (74 download)
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
