A Cannes Lions Jury Presents: The Art of Branded Entertainment

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Author :
Publisher : Peter Owen Publishers
ISBN 13 : 0720620597
Total Pages : 320 pages
Book Rating : 4.7/5 (26 download)

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Book Synopsis A Cannes Lions Jury Presents: The Art of Branded Entertainment by : PJ Pereira

Download or read book A Cannes Lions Jury Presents: The Art of Branded Entertainment written by PJ Pereira and published by Peter Owen Publishers. This book was released on 2018-06-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.

Vincente Minnelli

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Author :
Publisher : Wayne State University Press
ISBN 13 : 9780814333075
Total Pages : 476 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Vincente Minnelli by : Joe McElhaney

Download or read book Vincente Minnelli written by Joe McElhaney and published by Wayne State University Press. This book was released on 2009 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely known for innovative films like Meet Me in St. Louis, An American in Paris, and The Band Wagon, Vincente Minnelli also directed classic film comedies like Father of the Bride and Designing Woman, and melodramas such as The Bad and the Beautiful and Some Came Running. Though his work is beloved by filmmakers and audiences alike, Minnelli has nonetheless received very little critical attention in English. Vincente Minnelli: The Art of Entertainment remedies this imbalance, offering the first-ever comprehensive and scholarly examination of Minnelli's career within a variety of discourses and methods. Bringing together a number of previously uncollected and untranslated essays by some of the most important scholars and critics in North America, Australia, and Europe, Vincente Minnelli: The Art of Entertainment places Minnelli's cinema in its rightful position at the forefront of film history. In essays written over the last five decades, as well as a number of new essays commissioned especially for this volume, contributors consider Minnelli from a number of perspectives from auteurism to genre studies and psychoanalysis to close textual analysis. The volume is divided into four chronological sections, Minnelli in the 1960s: The Rise and Fall of an Auteur; The 1970s and 1980s: Genre, Psychoanalysis, and Close Readings; The 1990s: Matters of History, Culture, and Sexuality; and Minnelli Today: The Return of the Artist. An introduction by Joe McElhaney addresses the history of the reception of Minnelli's films, situating this reception within larger questions of film theory, criticism, and aesthetics. Too often dismissed as little more than a stylist dependent on the resources of the studio system and the structures of genre, Vincente Minnelli deserves a second look from serious film scholars. Vincente Minnelli: The Art of Entertainment demonstrates the remarkable and sustained rigor of Minnelli's vision and will appeal to students and teachers of film studies as well as fans of Minnelli's work.

Art and Technology of Entertainment Computing and Communication

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1849961379
Total Pages : 299 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis Art and Technology of Entertainment Computing and Communication by : Adrian David Cheok

Download or read book Art and Technology of Entertainment Computing and Communication written by Adrian David Cheok and published by Springer Science & Business Media. This book was released on 2010-08-03 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art and Technology of Entertainment Computing and Communication takes a blue sky research perspective on the field of interactive media for entertainment computing. Adrian David Cheok argues that entertainment as an end-product is useful for interactive play, however it is also a powerful tool for learning and communication and it is also a key driver for the development of information technology. This book explores the future of entertainment technologies used for communication and describes quantum step research. It will inform and inspire readers to create their own radical inventions and innovations that are not incremental, but which break through ideas and non-obvious solutions. One of the main explorations is the examination of how new forms of computer interaction can lead to radical new forms of technology and art for entertainment computing. Art and Technology of Entertainment Computing and Communication is an informative and inspirational text for students and the next generation of researchers. It’s main aim is to provide information that will hopefully help change the world and society for the better, through new modes of entertainment and communication. Academics, researchers, engineers, game designers, and interaction designers, will find the content both interesting and valuable. Entertainment is the "engine" to inspire people and drive innovation in interactive digital media design. The pioneer of the field, Prof. Adrian David Cheok, takes you on an exciting tour of the future shaped by the Entertainment Technologies. Hiroshi ISHII, Muriel R. Cooper Professor of Media Arts and Sciences, MIT Media Laboratory.

The Art of Blizzard Entertainment

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Publisher :
ISBN 13 : 9781608871384
Total Pages : 0 pages
Book Rating : 4.8/5 (713 download)

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Book Synopsis The Art of Blizzard Entertainment by : Nick Carpenter

Download or read book The Art of Blizzard Entertainment written by Nick Carpenter and published by . This book was released on 2013-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blizzard Entertainment changed gaming forever. From its humble beginnings as a three-person console-game development studio in 1991 to the creation of the blockbuster Warcraft®, StarCraft®, and Diablo® series, Blizzard has crafted stunning worlds of science fiction and fantasy for more than two decades. An epic volume of visuals and behind-the-scenes insights, The Art of Blizzard Entertainment celebrates the genesis. This collection showcases nearly 700 pieces of concept art, paintings, and sketches accompanied by commentary from the Blizzard game development teams, including Nick Carpenter, Samwise Didier, and Chris Metzen. All three were essential in shaping Blizzard’s game universes over the years, and along with a team of international artists, revolutionized gameplay and storytelling. Artists such as Roman Kenny, Peter Lee, Bill Petras, Glenn Rane, and Wei Wang helped develop and expand Blizzard’s unique vision, and their contributions are featured here along with work by Brom, who offers a foreword to the collection. Millions of people around the globe play Blizzard games every day—The Art of Blizzard Entertainment is an opportunity to explore the core of what makes the experience so transporting. This deluxe edition is bound in saifu cloth and accompanied by a portfolio of collector art prints, all housed in a finely crafted double-slot slipcase with foil stamping. Each deluxe edition also includes a card of authenticity hand-signed by Brom, Samwise Didier, and Wei Wang. The Art of Blizzard © 2012 and All rights reserved. Blizzard Entertainment, World of Warcraft, Warcraft, StarCraft, Diablo, and Blizzard are trademarks or registered trademarks of Blizzard Entertainment, Inc., in the U.S. and/or other countries.

Arts & Entertainment Fads

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Author :
Publisher : Psychology Press
ISBN 13 : 9780866568814
Total Pages : 406 pages
Book Rating : 4.5/5 (688 download)

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Book Synopsis Arts & Entertainment Fads by : Frank W. Hoffmann

Download or read book Arts & Entertainment Fads written by Frank W. Hoffmann and published by Psychology Press. This book was released on 1990 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in a multi-volume set on American fads. Gives data on the entertainers, art, movies, literature, television programs, and music that have captured national attention and followers in the past 200 years. Each of the 120 entries examines the nature of the fad and its importance to the American scene, influencing our vocabularies, fashions, leisure time pursuits, expectations about life, marketing strategies, and spending habits. Annotation copyrighted by Book News, Inc., Portland, OR

Bloody Crossroads 2020: Art, Entertainment, and Resistance to Trump

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Author :
Publisher : Akashic Books
ISBN 13 : 1617759872
Total Pages : 213 pages
Book Rating : 4.6/5 (177 download)

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Book Synopsis Bloody Crossroads 2020: Art, Entertainment, and Resistance to Trump by : Danny Goldberg

Download or read book Bloody Crossroads 2020: Art, Entertainment, and Resistance to Trump written by Danny Goldberg and published by Akashic Books. This book was released on 2021-11-02 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the role that mass-appeal movies, television, videos, and music played in Donald Trump’s failed reelection campaign, including brand-new interviews with some of the major players. “A cleareyed overview of the modern interaction of culture and politics.” —Kirkus Reviews Bloody Crossroads 2020 takes a deep dive into the role that mass-appeal movies, television, videos, and music played in America’s political culture in the year of Donald Trump’s failed reelection campaign. The book also explores the impact of entertainment celebrities in communications, fundraising, and campaigning to support the election of Joe Biden. Although there existed a decades-old tradition of “liberal Hollywood,” Trump’s ascension to the presidency in 2016 triggered an unprecedented level of engagement by artists and performers. Within days of the 2016 election, a critical mass of entertainers, from teenagers to the last survivors of the World War II generation—blockbuster movie stars, art-film auteurs, Broadway dramatists, comedians, and musicians from the worlds of classical, country, pop, rock, R&B, and hip-hop—all seemed to have heard the tom-tom beat of resistance at the same moment and amplified a moral alternative to Trumpism. That level of engagement intensified with rare passion and purpose in the period of 2020 chronicled in Bloody Crossroads 2020—the Democratic primaries, the COVID-19 pandemic, the aftermath of the murder of George Floyd, the conviction of sexual predator Harvey Weinstein, and the 2020 general election campaign—culminating in Trump’s failed insurrection. Exhaustively researched, Bloody Crossroads 2020 draws from brand-new interviews with Bruce Springsteen, John Legend, Rosanne Cash, David Simon, Adam McKay, Chuck D, David Corn, Mandy Patinkin, and many more. It also explores the important political activities of entertainers like Stephen Colbert, Trevor Noah, Taylor Swift, Cardi B, Alyssa Milano, Mark Ruffalo, Jane Fonda, Robert De Niro, Bette Midler, Steven Spielberg, Spike Lee, Ava DuVernay, Dave Chappelle, Chris Rock, and Wanda Sykes. Bloody Crossroads 2020 expertly dissects and celebrates how the empowering actions of artists and entertainers helped a record turnout of everyday citizens realize a triumphant 2020 election.

Hollywood Highbrow

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Publisher : Princeton University Press
ISBN 13 : 0691187282
Total Pages : 242 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Hollywood Highbrow by : Shyon Baumann

Download or read book Hollywood Highbrow written by Shyon Baumann and published by Princeton University Press. This book was released on 2018-06-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.

In the Future

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Publisher :
ISBN 13 : 9781933492186
Total Pages : 0 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis In the Future by : Scott Robertson

Download or read book In the Future written by Scott Robertson and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lucky Breaks

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Publisher : New Directions Publishing
ISBN 13 : 0811229858
Total Pages : 163 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Lucky Breaks by : Yevgenia Belorusets

Download or read book Lucky Breaks written by Yevgenia Belorusets and published by New Directions Publishing. This book was released on 2022-03-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful, off-beat stories about women living in the shadow of the now-frozen, now-thawing war in Ukraine Out of the impoverished coal regions of Ukraine known as the Donbass, where Russian secret military intervention coexists with banditry and insurgency, the women of Yevgenia Belorusets’s captivating collection of stories emerge from the ruins of a war, still being waged on and off, ever since the 2014 Revolution of Dignity. Through a series of unexpected encounters, we are pulled into the ordinary lives of these anonymous women: a florist, a cosmetologist, card players, readers of horoscopes, the unemployed, and a witch who catches newborns with a mitt. One refugee tries unsuccessfully to leave her broken umbrella behind as if it were a sick relative; a private caregiver in a disputed zone saves her elderly charge from the angel of death; a woman sits down on International Women’s Day and can no longer stand up; a soldier decides to marry war. Belorusets threads these tales of ebullient survival with a mix of humor, verisimilitude, the undramatic, and a profound Gogolian irony. She also weaves in twenty-three photographs that, in lyrical and historical counterpoint, form their own remarkable visual narrative.

Entertainment Industry

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Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Entertainment Industry by : Mark Vinet

Download or read book Entertainment Industry written by Mark Vinet and published by . This book was released on 2020-01-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW REVISED EDITION - The entertainment industry is a multi-billion dollar business that showcases the work, services, talent, and creativity of a cross-section of the international workforce. The modern entertainment industry is the convergence of the business of music, books, movies, television, radio, Internet, video games, theater, fashion, sports, art, merchandising, copyright, trademarks, and contracts. Employment opportunities abound in this vibrant, eclectic and exciting universe - open to anyone willing to learn and work diligently with creative enthusiasm. To be on the cutting edge of this ever-changing industry, one must possess an in-depth knowledge of the many areas that converge to form modern show business. Entertainment lovers of all ages will enjoy this engaging overview of an evolving industry; from its basic and traditional roots to today's exciting technological innovations that rapidly and constantly influence the entertainment we enjoy. Experience a fascinating and enthralling odyssey while exploring dozens of artistic disciplines that can lead to success in the international entertainment field. A spotlight shines on a variety of business options, specific endeavors, crucial information, general knowledge, detailed advice, and the art of negotiating entertainment agreements. Discover the different types of jobs and careers available in the entertainment industry and the effective tools used to produce & market products. Learn the fundamental and essential provisions of publishing & intellectual property, including! deal-making and standard contracts used by professionals in the entertainment industry. ENTERTAINMENT INDUSTRY is the second in a series of books dealing with the entertainment business by author, musician, radio host, entertainment lawyer, and historian Mark Vinet. It offers an in-depth study and detailed analysis of the diverse, colorful, and creative art forms that fill the leisure and recreational time of North Americans. This book contains the author's personal entertainment industry rules, tenets, advice, principles, opinions, philosophies, and concepts developed over a thirty-year career in show business as an artist, musician, writer, performer, businessman, manager, and entertainment/copyright/trademark lawyer. -- WADEM Publishing

Theme Park Design & The Art of Themed Entertainment

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Publisher :
ISBN 13 : 9780993578915
Total Pages : 0 pages
Book Rating : 4.5/5 (789 download)

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Book Synopsis Theme Park Design & The Art of Themed Entertainment by : David Younger

Download or read book Theme Park Design & The Art of Themed Entertainment written by David Younger and published by . This book was released on 2016-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theme Park Design & The Art of Themed Entertainment aims to be the most in-depth book on theme park design ever written, documenting for professional designers, theme park design students, and curious theme park fans, the fascinating processes and techniques that go into creating the amazing worlds of theme park design.

Panoramania!

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Author :
Publisher : Conran Octopus
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Panoramania! by : Ralph Hyde

Download or read book Panoramania! written by Ralph Hyde and published by Conran Octopus. This book was released on 1988 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Art and Entertainment

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Publisher : Taylor & Francis
ISBN 13 : 0429938713
Total Pages : 277 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Art and Entertainment by : Andy Hamilton

Download or read book Art and Entertainment written by Andy Hamilton and published by Taylor & Francis. This book was released on 2024-02-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers have discussed art – or artistic practices such as poetry – since ancient times. But systems of art and entertainment appeared only in the modern era – in the West, during the 18th and 19th centuries. And philosophers have largely neglected the concept of entertainment. In this book Andy Hamilton explores art and entertainment from a philosophical standpoint. He argues, against modernist theory, that art and entertainment are not opposites, but form a loosely connected conceptual system. Against postmodernism, however, he insists on their vital differences. Hamilton begins by questioning the received modernist view, examining artist-entertainers including Jane Austen, Charles Dickens, Louis Armstrong and Billie Holiday. Entertainment, he argues, is by nature audience-centred – but so is art, in a different way. Thus while art should pass the test of time, entertainment must pass the test of its own time – it has to entertain at the time it is produced. Art and entertainment are inter-dependent concepts, and must be understood together with other aesthetic concepts including criticism, genius, canons and design. These concepts form the subject of later chapters of this book, where Hamilton develops a meritocratic position that is neither elitist nor populist. He also addresses the contemporary charge of cultural appropriation, and qualifies it. An innovative feature of the book is the inclusion of dialogues with artists, critics and academics that help to recast or reformulate the debate. Art and Entertainment: A Philosophical Exploration is essential reading for those working in art and aesthetics, and will also be of interest to those in related disciplines such as cultural studies, music and film studies, with an interest in entertainment.

The Art of Entertainment

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Publisher : Taylor & Francis
ISBN 13 : 1040020712
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Art of Entertainment by : Jason Price

Download or read book The Art of Entertainment written by Jason Price and published by Taylor & Francis. This book was released on 2024-04-23 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, theatre historian Jason Price looks at the relationships and exchanges that took place between high and low cultural forms in Britain from 1880 to 1940, focusing on the ways in which figures from popular entertainments, such as music hall serio-comics, clowns, and circus acrobats, came to feature in modern works of art. Readers with an interest in art, theatre, and the history of modern Britain will find Price’s approach, which sees major works of art used to illuminate the histories of once-famous entertainers and the wider social, political, and cultural landscape of this period, accessible and engaging. The book will bring to life for readers some of the most vivid works of modern British art and reveal how individuals historically overlooked due to their gender, sexuality, or race played a significant role in the shaping of British culture during this period of monumental social change.

The Art of Looking

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Publisher : Basic Books
ISBN 13 : 0465094678
Total Pages : 288 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Art of Looking by : Lance Esplund

Download or read book The Art of Looking written by Lance Esplund and published by Basic Books. This book was released on 2018-11-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran art critic helps us make sense of modern and contemporary art The landscape of contemporary art has changed dramatically during the last hundred years: from Malevich's 1915 painting of a single black square and Duchamp's 1917 signed porcelain urinal to Jackson Pollock's midcentury "drip" paintings; Chris Burden's "Shoot" (1971), in which the artist was voluntarily shot in the arm with a rifle; Urs Fischer's "You" (2007), a giant hole dug in the floor of a New York gallery; and the conceptual and performance art of today's Ai Weiwei and Marina Abramovic. The shifts have left the art-viewing public (understandably) perplexed. In The Art of Looking, renowned art critic Lance Esplund demonstrates that works of modern and contemporary art are not as indecipherable as they might seem. With patience, insight, and wit, Esplund guides us through the last century of art and empowers us to approach and appreciate it with new eyes. Eager to democratize genres that can feel inaccessible, Esplund encourages viewers to trust their own taste, guts, and common sense. The Art of Looking will open the eyes of viewers who think that recent art is obtuse, nonsensical, and irrelevant, as well as the eyes of those who believe that the art of the past has nothing to say to our present.

Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text

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Author :
Publisher : IGI Global
ISBN 13 : 1466646284
Total Pages : 511 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text by : Ursyn, Anna

Download or read book Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text written by Ursyn, Anna and published by IGI Global. This book was released on 2013-10-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interactive application software such as apps, installations, and multimedia presentations have become pervasive in everyday life, more and more computer scientists, engineers, and technology experts acknowledge the influence that exists beyond visual explanations. Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text focuses on the methods of depicting knowledge-based concepts in order to assert power beyond a visual explanation of scientific and computational notions. This book combines formal descriptions with graphical presentations and encourages readers to interact by creating visual solutions for science-related concepts and presenting data. This reference is essential for researchers, computer scientists, and academics focusing on the integration of science, technology, computing, art, and mathematics for visual problem solving.

Art and the Everyday

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Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Art and the Everyday by : Nancy Perloff

Download or read book Art and the Everyday written by Nancy Perloff and published by Oxford University Press, USA. This book was released on 1991 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premiere of Erik Satie's Parade in May 1917 marked the emergence of a new musical avant-garde in Paris. To many young artists Parade exemplified a wish to escape Symbolist purity and fuse 'art' with everyday life--a rallying cry quickly adopted by Jean Cocteau in his celebrated pamphlet on new French music, The Cock And The Harlequin, in 1918.