Are Customers loyal to the Tesco Superstore in Roundhay

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Author :
Publisher : diplom.de
ISBN 13 : 3832472053
Total Pages : 130 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Are Customers loyal to the Tesco Superstore in Roundhay by : Christina Rüther

Download or read book Are Customers loyal to the Tesco Superstore in Roundhay written by Christina Rüther and published by diplom.de. This book was released on 2003-09-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that Customer Loyalty is marketing s newest challenge. Marketing s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a company s success any more. Companies need to invest in customer retention programmes to stay competitive. Due to the belief that retaining existing customers is far cheaper than attracting new ones the subject of customer loyalty has become of increasing interest to businesses over the last decade. Theorists argue that loyal customers are more likely to pay an extra price and that their average expenditure will increase over time. In particular in the food retailing industry companies are facing an ever-increasing level of competition due to a high saturation point and low customer switching costs. Growth is only possible by gaining market share from competitors. Under these conditions the effective management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK s biggest supermarket chain, Tesco plc. A questionnaire was carried out on Tesco customers to investigate whether customer loyalty exists. The survey was used further to identify which marketing mix variables influence customer retention at Tesco. Further, a semi-structured interview with the Tesco Customer Service Manager was used to investigate Tesco s attempts at building up a loyalty based relationship with its customers. Finally, recommendations have been made for Tesco plc to increase customer loyalty. Einleitung: Diese Diplomarbeit wurden in Zusammenarbeit mit Englands größter Supermarktkette, Tesco plc., angefertigt und ist in englischer Sprache verfasst. Sie beschäftigt sich primär mit der Frage ob und aus welchen Gründen Kunden loyal zu einem Unternehmen/Marke sind. Tesco ist Vorreiter von Kundenbindungskonzepten und hat 1995 als erster englischer Supermarkt `loyalty cards ́ als Kundenbindungsinstrument erfolgreich eingeführt. Im Rahmen der Primäruntersuchung wurde ein Fragebogen an Tesco Kunden ausgehändigt, welcher im [...]

Consumer Data Research

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Author :
Publisher : UCL Press
ISBN 13 : 1787353885
Total Pages : 198 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Consumer Data Research by : Paul Longley

Download or read book Consumer Data Research written by Paul Longley and published by UCL Press. This book was released on 2018-04-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies. Praise for Consumer Data Research 'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.' Professor Richard Harris, University of Bristol 'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.' Bill Grimsey, retailer and author of The Vanishing Highstreet 'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.' Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus

Big Data Applications in Geography and Planning

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789909791
Total Pages : 288 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Big Data Applications in Geography and Planning by : Mark Birkin

Download or read book Big Data Applications in Geography and Planning written by Mark Birkin and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge.

Brands

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Publisher : Springer
ISBN 13 : 1349260703
Total Pages : 249 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Brands by : S. Hart

Download or read book Brands written by S. Hart and published by Springer. This book was released on 1997-11-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Applied GIS and Spatial Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 9780470844090
Total Pages : 428 pages
Book Rating : 4.8/5 (44 download)

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Book Synopsis Applied GIS and Spatial Analysis by : John Stillwell

Download or read book Applied GIS and Spatial Analysis written by John Stillwell and published by John Wiley & Sons. This book was released on 2003-11-07 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only applications-driven book dealing with commerically-sponsored spatial analysis research. Focuses on business and public sector planning case studies, offering readers a snapshot of the use of spatial analysis across a broad range of areas. Internationally-renowned editors and contributors present a broad variety of global applications, and demonstrate GIS components and spatial methodologies in practice.

Reference Point

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Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Reference Point by :

Download or read book Reference Point written by and published by . This book was released on 2000 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Retail Marketing in Emerging Economies

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Publisher : Springer Nature
ISBN 13 : 3031116615
Total Pages : 247 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Contemporary Retail Marketing in Emerging Economies by : David Eshun Yawson

Download or read book Contemporary Retail Marketing in Emerging Economies written by David Eshun Yawson and published by Springer Nature. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

Strategic Transformation

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Publisher : Springer
ISBN 13 : 1137268468
Total Pages : 253 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Strategic Transformation by : M. Hensmans

Download or read book Strategic Transformation written by M. Hensmans and published by Springer. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.

Retail Power Plays

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Publisher : Springer
ISBN 13 : 1349143782
Total Pages : 293 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Retail Power Plays by : Michael Jary

Download or read book Retail Power Plays written by Michael Jary and published by Springer. This book was released on 2016-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

The Trade Marks Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Trade Marks Journal by :

Download or read book The Trade Marks Journal written by and published by . This book was released on 2001-12-19 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sold Out

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Author :
Publisher : FilamentPublishing Ltd
ISBN 13 : 190869131X
Total Pages : 227 pages
Book Rating : 4.9/5 (86 download)

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Book Synopsis Sold Out by : Bill Grimsey

Download or read book Sold Out written by Bill Grimsey and published by FilamentPublishing Ltd. This book was released on 2012 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail veteran Bill Grimsey lifts the lid on who killed the High Street. And it's not who you think! If you are at all serious about making your High Street a better place, the solution starts here.

Retail Location Planning in an Era of Multi-Channel Growth

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Author :
Publisher : Routledge
ISBN 13 : 1317064534
Total Pages : 269 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Retail Location Planning in an Era of Multi-Channel Growth by : Mark Birkin

Download or read book Retail Location Planning in an Era of Multi-Channel Growth written by Mark Birkin and published by Routledge. This book was released on 2017-03-27 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.

World Food Marketing Directory

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Author :
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis World Food Marketing Directory by :

Download or read book World Food Marketing Directory written by and published by . This book was released on 2000 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Customer Experiences in an Omnichannel World

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1800433905
Total Pages : 382 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Brands and Branding

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Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

World Drinks Marketing Directory 2000/2001

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Author :
Publisher : Gale Cengage
ISBN 13 : 9780863389955
Total Pages : 324 pages
Book Rating : 4.3/5 (899 download)

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Book Synopsis World Drinks Marketing Directory 2000/2001 by : Euromonitor Staff

Download or read book World Drinks Marketing Directory 2000/2001 written by Euromonitor Staff and published by Gale Cengage. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Drinks Marketing Directory allows easy access to the world's top drinks manufacturers and retailers. As well as a list of names and addresses the directory also contains global market briefings and in-depth profiles of major multinationals. Over 2000 providers of marketing information are also included, such as official government bodies, food trade associations, together with statistical market size data on key drinks sectors. To guide research, there are country-by-country rankings which highlight the top companies in each of the 52 countries covered. The dmrectory aims to help researchers to: understand the latest trends by using expert analysis; gain detailed information on the leading multinationals; identify the top manufacturers in each drinks sector; select the leading drinks manufacturers in a given country; identify international drinks information sources; and discover the latest drink consumption statistics.

Environment & Planning

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Author :
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Environment & Planning by :

Download or read book Environment & Planning written by and published by . This book was released on 2006 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: