Marketing Heritage

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Author :
Publisher : Rowman Altamira
ISBN 13 : 0759115370
Total Pages : 329 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Marketing Heritage by : Yorke Rowan

Download or read book Marketing Heritage written by Yorke Rowan and published by Rowman Altamira. This book was released on 2004-09-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

The Plastic Venuses

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443830283
Total Pages : 250 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis The Plastic Venuses by : Ezio Marra

Download or read book The Plastic Venuses written by Ezio Marra and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wooden horse in the archaeological site of Troy, plastic “Greek” statues on the seabed, resin columns at the Roman Forum, painted copies of Altamira and Lescaux grottos, Tutankhamun’s tomb in a casino of Las Vegas, fake Roman fortresses with legionnaires and gladiators, “Etruscan” vases in a hotel in Milan, Valentino’s creations on display in a Roman monument, voyeuristic attractions at Pompeii, ancient and new thermal baths with Roman-style treatments, “real” Roman wines produced in archaeological sites, and shows, plays of light, cocktails and fashion parades, a lottery for spending winter solstice at Newgrange . . . Museums and archaeological areas host all the contradictions of late modern society. Consumerism, media, advertising and virtual reality transform the relationships between archaeology, tourism, collective imagery and political identity. We are witnesses to the success of archistar museums, “event” exhibitions, sensorial and virtual tourism, archaeotrekking and archaeodiving, even tourism of the non-existent. Authenticity itself takes on a different meaning when finds and monuments are not original or are exhibited in theme parks, hotels or subway stations. This book is an innovative, critical and stimulating appraisal of the situation.

Archaeology and Tourism

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Author :
Publisher : Channel View Publications
ISBN 13 : 1845417585
Total Pages : 329 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Archaeology and Tourism by : Dallen J. Timothy

Download or read book Archaeology and Tourism written by Dallen J. Timothy and published by Channel View Publications. This book was released on 2020-06-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a global and thematic examination of the relationships between archaeology and tourism, and a critical analysis of thinking in the area of archaeology-based tourism. It focuses on the differences and similarities between archaeology-based tourism and heritage tourism and highlights the interdependence and dissonance between tourism and archaeology and archaeological traditions. The volume offers a systematic investigation of current issues and implications in the relationship between tourism and archaeology from both tourism and archaeological perspectives. It is a key academic resource for students, researchers and practitioners in tourism, archaeology, cultural heritage management and anthropology.

Tourism and Archaeology

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Publisher : Routledge
ISBN 13 : 131541659X
Total Pages : 241 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Tourism and Archaeology by : Cameron Walker

Download or read book Tourism and Archaeology written by Cameron Walker and published by Routledge. This book was released on 2016-09-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global popularity and lucrative potential of tourism has made sustainability a major concern for archaeologists, site managers, politicians, local communities, tourism officials, and other stakeholders. This book establishes new, interdisciplinary ground for tourism and archaeology that will foster a new generation of sustainable thinking and practice. First, three teams of co-authors from both disciplines tackle key conceptual dilemmas: exploration vs. exploitation, education vs. entertainment, and cultural sensitivity vs. embeddedness. Then, international case studies examine site development, marketing, community relations, and other on-the-ground examples of heritage work. The volume launches an important new era of collaboration in this growing field.

Images, Representations and Heritage

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Publisher : Springer Science & Business Media
ISBN 13 : 0387322167
Total Pages : 402 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Images, Representations and Heritage by : Ian Russell

Download or read book Images, Representations and Heritage written by Ian Russell and published by Springer Science & Business Media. This book was released on 2006-11-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume begins a discourse on the implications of performing archaeology in a world dominated by modern trends of mass production, mass replication and representation of cultural forms, and mass consumption of images of the past. The contributors explore the extent to which contemporary consumption of mass-produced replicas, simulations, images and experiences of the past cause a crisis of representation of the past. Eschewing romantic beliefs, it discusses what archaeology can do.

Tourism and Archaeological Heritage Management at Petra

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Publisher : Springer Science & Business Media
ISBN 13 : 1461414814
Total Pages : 194 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Tourism and Archaeological Heritage Management at Petra by : Douglas C Comer

Download or read book Tourism and Archaeological Heritage Management at Petra written by Douglas C Comer and published by Springer Science & Business Media. This book was released on 2011-12-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once visited only by the cognoscenti of the ancient world, over the last decade Petra has drawn almost a million visitors in some years. Petra burst into popular consciousness with the release of enormously popular motion picture Raiders of the Lost Ark in 1981. Moviegoers all over the world were introduced to some of the spectacular scenic wonders of Petra: the Siq, a narrow chasm with colorful, towering sandstone walls, and Al-Khazna, the exquisitely carved tomb for a Nabataean king. For centuries, the Nabataeans controlled the trade in precious commodities across the Arabian Peninsula, bring spices from Southeast Asia, incense from present-day Yemen, gold and ivory from Africa, and silk from the Far East across the Empty Quarter to ports on the western Mediterranean. In 1985, Petra was included on the list of World Heritage Sites. Since then, low cost jet travel and a fast highway from the capital city of Amman have made the site increasingly accessible. The Jordanian government has made attracting tourists to Jordan a top priority. For all of the attention that Petra has received, it is still surprisingly poorly understood. A widely accepted chronology of the city, even the dates of major tombs and monuments, has yet to be established. Even the mystery of why and how Arab nomads adopted a sedentary lifestyle and built a great city has yet to be fully explained. Will Petra’s popularity as a tourism destination overshadow the importance of addressing these questions, and, more importantly, will tourism damage the archaeological remains there in ways that make answers more difficult or even impossible to find?

Archaeology and Economic Development

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Author :
Publisher : Routledge
ISBN 13 : 1351191136
Total Pages : 308 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Archaeology and Economic Development by : Paul Burtenshaw

Download or read book Archaeology and Economic Development written by Paul Burtenshaw and published by Routledge. This book was released on 2017-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nowhere in archaeology is the gap between theory and practice more evident than in its ambivalent engagement with economic development. This groundbreaking volume assembles practicing archaeologists, economists, and NGO officials in an extensive exploration of the theoretical, practical and ethical issues raised by archaeologists' use of cultural heritage to support economic development. The first chapters consider the problem of articulating the value of tangible and intangible heritage when economic measures alone are inadequate. Subsequent chapters present regional perspectives on archaeology and development, and present a host of case studies from around the globe that describe archaeologists' development projects, including some that are successful and others that are less so. These studies both suggest best practices in the implementation of development projects and illuminate the obstacles to success created by political conflict and competing human needs. Ethical issues and practical considerations converge in chapters that explore the role that members of local communities should play in the design, management and governance of archaeological and heritage resources. In this volume, archaeologists and heritage professionals will encounter a thought-provoking international discourse concerning the path forward for archaeology as the field engages with economic development."

Feasible Management of Archaeological Heritage Sites Open to Tourism

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Author :
Publisher : Springer
ISBN 13 : 3319927566
Total Pages : 185 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Feasible Management of Archaeological Heritage Sites Open to Tourism by : Douglas C. Comer

Download or read book Feasible Management of Archaeological Heritage Sites Open to Tourism written by Douglas C. Comer and published by Springer. This book was released on 2018-08-07 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archaeological sites opened to the public, and especially those highly photogenic sites that have achieved iconic status, are often major tourist attractions. By opening an archaeological site to tourism, threats and opportunities will emerge.The threats are to the archaeological record, the pre-historic or historic materials in context at the site that can provide facts about human history and the human relationship to the environment. The opportunities are to share what can be learned at archaeological sites and how it can be learned. The latter is important because doing so can build a public constituency for archaeology that appreciates and will support the potential of archaeology to contribute to conversations about contemporary issues, such as the root causes and possible solutions to conflict among humans and the social implications of environmental degradation. In this volume we will consider factors that render effective management of archaeological sites open to the public feasible, and therefore sustainable. We approach this in two ways: The first is by presenting some promising ways to assess and enhance the feasibility of establishing effective management. Assessing feasibility involves examining tourism potential, which must consider the demographic sectors from which visitors to the site are drawn or might be in the future, identifying preservation issues associated with hosting visitors from the various demographic sectors, and the possibility and means by which local communities might be engaged in identifying issues and generating long-term support for effective management. The second part of the book will provide brief case studies of places and ways in which the feasibility of sustainable management has been improved.

A History of Archaeological Tourism

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Author :
Publisher : Springer Nature
ISBN 13 : 3030320774
Total Pages : 122 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis A History of Archaeological Tourism by : Margarita Díaz-Andreu

Download or read book A History of Archaeological Tourism written by Margarita Díaz-Andreu and published by Springer Nature. This book was released on 2020-02-24 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between archaeological tourism and professional archaeology. To do so, it explores the connection – most visibly through nationalism and global capitalism - from its origins in the early modern period to World War II. How separate is the development of archaeological tourism from that of the formation of archaeology as a discipline? And do the fields operate in two different worlds? Scholarly discussions have largely treated them as distinct fields with no connection, while histories of archaeology, in particular, have focused on aspects such as the history of archaeological discoveries, archaeological thought and, more recently, the political relationship between archaeology and nationalism and other ideologies. Largely missing from all these accounts has been an examination of how archaeology has been incorporated into society, for example through something that all humans enjoy – leisure – in the form of archaeological tourism. Moreover, just as histories of archaeology have largely ignored the connection between archaeology and tourism, so too has tourism in the reverse direction. Recent studies on tourism have centered on topics such as economy (sustainable and recession tourism) and new types of tourism (including ecotourism and medical tourism).

Archaeological Heritage Conservation and Management

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Author :
Publisher : Archaeopress Publishing Ltd
ISBN 13 : 1789691060
Total Pages : 344 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Archaeological Heritage Conservation and Management by : Brian J. Egloff

Download or read book Archaeological Heritage Conservation and Management written by Brian J. Egloff and published by Archaeopress Publishing Ltd. This book was released on 2019-01-31 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archaeological heritage conservation is all too often highly conflicted. Economic interests are often at the forefront of management decision-making with heritage values given lesser, if any, consideration, but when heritage places are managed with international principles in mind the sites stand out as evidencing superior outcomes.

Beyond Pompeii. Archaeology and Urban Renewal for the Vesuvian Cultural & Tourist District

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Publisher :
ISBN 13 : 9788849232288
Total Pages : 254 pages
Book Rating : 4.2/5 (322 download)

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Book Synopsis Beyond Pompeii. Archaeology and Urban Renewal for the Vesuvian Cultural & Tourist District by : A. F. Mariniello

Download or read book Beyond Pompeii. Archaeology and Urban Renewal for the Vesuvian Cultural & Tourist District written by A. F. Mariniello and published by . This book was released on 2016 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

On Location

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Publisher : Springer Science & Business Media
ISBN 13 : 1461411084
Total Pages : 249 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis On Location by : D. Fairchild Ruggles

Download or read book On Location written by D. Fairchild Ruggles and published by Springer Science & Business Media. This book was released on 2011-11-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Location: Heritage Cities and Sites merges the material and the social perspectives of preservation and historical interpretation in urban landscapes. The essays in this volume focus on the social life of historic cities and large-scale sites. They examine the ways that cities are dynamically changing as they are made and then remade by the people who inhabit or simply visit them, and concentrate on change, pluralism, and fragmentation. The strength of On Location: Heritage Cities and Sites is its comparative approach to both theory and grounded research. It includes an introductory essay that explains the heritage principle under study--the challenges of scale in the environment of a city or large complex--and its development as seen in the policy instruments of ICOMOS, UNESCO, and other major heritage organizations.The combination of wide-ranging case studies (including essays on North America, South America, Central America, the Middle East, and Europe) and the theoretical background make this volume an invaluable asset for researchers in archaeology, urban studies, art and architecture, cultural heritage, public policy, and tourism.

Heritage in Action

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Publisher : Springer
ISBN 13 : 3319428705
Total Pages : 242 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Heritage in Action by : Helaine Silverman

Download or read book Heritage in Action written by Helaine Silverman and published by Springer. This book was released on 2016-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook we see heritage in action in indigenous and vernacular communities, in urban development and regeneration schemes, in expressions of community, in acts of nostalgia and memorialization and counteracts of forgetting, in museums and other spaces of representation, in tourism, in the offices of those making public policy, and in the politics of identity and claims toward cultural property. Whether renowned or local, tangible or intangible, the entire heritage enterprise, at whatever scale, is by now inextricably embedded in “value”. The global context requires a sanguine approach to heritage in which the so-called critical stance is not just theorized in a rarefied sphere of scholarly lexical gymnastics, but practically engaged and seen to be doing things in the world.

From Stonehenge to Samarkand

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Publisher : Oxford University Press
ISBN 13 : 019977000X
Total Pages : 320 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis From Stonehenge to Samarkand by : Brian Fagan

Download or read book From Stonehenge to Samarkand written by Brian Fagan and published by Oxford University Press. This book was released on 2006-07-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Roman tourists scratched graffiti on the pyramids and temples of Egypt over two thousand years ago, people have traveled far and wide seeking the great wonders of antiquity. In From Stonehenge to Samarkand, noted archaeologist and popular writer Brian Fagan offers an engaging historical account of our enduring love of ancient architecture--the irresistible impulse to visit strange lands in search of lost cities and forgotten monuments. Here is a marvelous history of archaeological tourism, with generous excerpts from the writings of the tourists themselves. Readers will find Herodotus describing the construction of Babylon; Edward Gibbon receiving inspiration for his seminal work while wandering through the ruins of the Forum in Rome; Gustave Flaubert watching the sunrise from atop the Pyramid of Cheops. We visit Easter Island with Pierre Loti, Machu Picchu with Hiram Bingham, Central Africa with David Livingstone. Fagan describes the early antiquarians, consumed with a passionate and omnivorous curiosity, pondering the mysteries of Stonehenge, but he also considers some of the less reputable figures, such as the Earl of Elgin, who sold large parts of the Parthenon to the British Museum. Finally, he discusses the changing nature of archaeological tourism, from the early romantic wanderings of the solitary figure, communing with the departed spirits of Druids or Mayans, to the cruise-ship excursions of modern times, where masses of tourists are hustled through ruins, barely aware of their surroundings. From the Holy Land to the Silk Road, the Yucatán to Angkor Wat, Fagan follows in the footsteps of the great archaeological travelers to retrieve their first written impressions in a book that will delight anyone fascinated with the landmarks of ancient civilization.

Heritage Or Heresy

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Author :
Publisher : University of Alabama Press
ISBN 13 : 0817355146
Total Pages : 133 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis Heritage Or Heresy by : Cameron Jean Walker

Download or read book Heritage Or Heresy written by Cameron Jean Walker and published by University of Alabama Press. This book was released on 2009-01-08 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we effectively interpret and present one culture to another without stereotypes or over-simplifications? What is the best way to present an authoritative version of a national heritage without also endangering ancient sites or being insensitive to the local customs, beliefs, and religious practices of the indigenous peoples? This volume addresses the ongoing thrust in archaeology to take the next step after preserving the past: interpreting that past for the future. That future audience includes both local citizens and tourists who may have little background in archaeology, anthropology, or the history of the culture featured. Walker presents the key components of the anthropological study of tourism as a global phenomenon, with particular emphasis on the more prominent arguments for how and why tourism is a universal and meaningful human activity. The highly controversial topic of authenticity is examined, with special attention given to how "authentic" has been defined and how it relates to the ways in which archaeological sites, artifacts, and cultural traditions are presented--or not presented--to the visiting public. The ephemeral promise of “authenticity” drives the heritage tourism industry, which is a key consideration for the long term economy of the Maya Riviera and elsewhere. Through analysis of seven archaeological sites on the Yucatan peninsula that are open to heritage touring, Walker reveals the planned growth of the Maya Riviera since the early 1970s and examines the impact of international tourism on both ancient structures and the contemporary Maya people and culture.

The Ethics of Cultural Heritage

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Publisher : Springer
ISBN 13 : 1493916491
Total Pages : 228 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis The Ethics of Cultural Heritage by : Tracy Ireland

Download or read book The Ethics of Cultural Heritage written by Tracy Ireland and published by Springer. This book was released on 2014-11-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely acknowledged that all archaeological research is embedded within cultural, political and economic contexts, and that all archaeological research falls under the heading ‘heritage’. Most archaeologists now work in museums and other cultural institutions, government agencies, non-government organisations and private sector companies, and this diversity ensures that debates continue to proliferate about what constitutes appropriate professional ethics within these related and relevant contexts. Discussions about the ethics of cultural heritage in the 20th century focused on standards of professionalism, stewardship, responsibilities to stakeholders and on establishing public trust in the authenticity of the outcomes of the heritage process. This volume builds on recent approaches that move away from treating ethics as responsibilities to external domains and to the discipline, and which seek to ensure ethics are integral to all heritage theory, practice and methods. The chapters in this collection chart a departure from the tradition of external heritage ethics towards a broader approach underpinned by the turn to human rights, issues of social justice and the political economy of heritage, conceptualising ethical responsibilities not as pertaining to the past, but to a future-focused domain of social action.