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Author : María Avello
Publisher :
ISBN 13 : 9788469340141
Total Pages : 100 pages
Book Rating : 4.3/5 (41 download)
Download or read book Aprendiendo las claves de la publicidad written by María Avello and published by . This book was released on 2010 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mariola García Uceda
Publisher : ESIC Editorial
ISBN 13 : 9788473565684
Total Pages : 488 pages
Book Rating : 4.5/5 (656 download)
Download or read book Las claves de la publicidad written by Mariola García Uceda and published by ESIC Editorial. This book was released on 2008-10-27 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofreciendo las directrices básicas del autoaprendizaje necesario en entornos dinámicos, las “Claves de la Publicidad” proporciona las pautas para conseguir el éxito en el envolvente y apasionante mundo de la publicidad. Todo ello divulgando, con rigor metodológico, información práctica dirigida tanto al profesional de la comunicación publicitaria como a cualquier estudioso de la materia; desde alumnos del grado de Publicidad y Relaciones Públicas o de grados afines, hasta los de masteres y postgrados específicos o relacionados. Su objetivo final es proporcionar al lector las habilidades necesarias para la toma de decisiones estratégicas en comunicación comercial, específicamente en su vertiente publicitaria, facilitarle los términos y conceptos que le permitan la comprensión de los distintos medios de difusión, guiarle en la adquisición del nivel práctico imprescindible para desenvolverse con soltura en el mundo de la creación y la realización, tanto audiovisual como gráfica y, además, con el fin de alcanzar los deseables niveles de eficacia, concienciarle de la necesidad de invertir esfuerzos en el análisis crítico del mensaje publicitario, antes y después de su difusión. Para ello, el libro se acerca a la publicidad, primero, desde el punto de vista de la empresa anunciante y, después, de la agencia de publicidad. Ambos, se tratan como socios interactivos de comunicación con un único lenguaje, posicionando la publicidad en el entorno estratégico de las empresas e identificando los sistemas óptimos de trabajo con las agencias. La autora, doctora en Economía y Dirección de Empresas y profesora de la Universidad de Zaragoza, apoya la presentación de los conceptos básicos del saber publicitario con la ejemplificación de casos, campañas y anuncios actuales, así como con esquemas y gráficos que facilitan la comprensión del texto. La calidad de esta obra, ahora actualizada, viene avalada por la continua acogida que desde su primera edición le ha dispensado tanto el profesional del mundo de la comunicación como el del ámbito de los estudios superiores. ÍNDICE La publicidad en el marketing.- Tipología general de la publicidad.- El emisor en la comunicación publicitaria.- Agencia de publicidad.- El receptor de la comunicación publicitaria.- Planificación estratégica.- Información básica. Briefing.- Estrategia publicitaria.- Los tratamientos creativos.- Realización del mensaje publicitario.- Investigación publicitaria. Eficacia publicitaria.- Los medios publicitarios.- Investigación de medios.- La regulación publicitaria.- Bibliografía.
Author : Napoleon Hill
Publisher : Sound Wisdom
ISBN 13 : 1640951105
Total Pages : 128 pages
Book Rating : 4.6/5 (49 download)
Download or read book Napoleon Hill's Positive Thinking written by Napoleon Hill and published by Sound Wisdom. This book was released on 2019-07-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A positive attitude has the power to change your life. By ending negative thinking habits, you can embark on a new beginning and achieve your loftiest goals. Napoleon Hill's Positive Thinking provides a proven ten-step plan to help you achieve health, wealth, and success. In this straightforward, illuminating guide, you'll discover the secrets of: Staying focused on your goals and objectives Turning problems into opportunities Overcoming the fear of failure Channeling creative energy Maximizing your unique talents...and much more. Filled with Hill's trademark inspirational advice and timeless wisdom, this powerful book will help you implement and maintain a positive can-do attitude. You can change your life by reading a book. This book contains the truth about the key to your success: PMA, positive mental attitude. Achieve your PMA and realize your dreams when you follow the proven principles outlined simply and clearly in this step-by-step guide!
Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Author : Pam Munoz Ryan
Publisher : Scholastic Inc.
ISBN 13 : 9780439120425
Total Pages : 312 pages
Book Rating : 4.1/5 (24 download)
Download or read book Esperanza Rising written by Pam Munoz Ryan and published by Scholastic Inc.. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esperanza and her mother are forced to leave their life of wealth and privilege in Mexico to go work in the labor camps of Southern California, where they must adapt to the harsh circumstances facing Mexican farm workers on the eve of the Great Depression.
Author :
Publisher : jacin
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by jacin. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mayte Vacas Cruz
Publisher : Palibrio
ISBN 13 : 1463324804
Total Pages : 93 pages
Book Rating : 4.4/5 (633 download)
Download or read book Mis 7 Claves Del éXito written by Mayte Vacas Cruz and published by Palibrio. This book was released on 2012-09 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: La familia Estrella vuelve de vacaciones a Italia dos años después, no es una visita casual. ¿Por qué han vuelto donde ya una vez se les partió el corazón? ¿Quizás porque Miriam cumple 16 años o hay otro motivo? Esta no es sólo la historia de Miriam, es una historia de tristeza y alegría, de amor, de aceptación, de conocimiento interior, de sanación y metas cumplidas y de esperanza... esperanza siempre en lograr lo que nos propongamos por duros que sean los retos. Es una historia de cómo las adversidades de la vida pueden acabar haciéndonos más fuertes, más sabios y más felices. Una historia con un principio que es el fin y un final que fue el principio, empieces por donde empieces, tienes 7 claves para conocer cómo conseguir el éxito.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Tomás José Sánchez Díaz
Publisher : Lulu.com
ISBN 13 : 1291099204
Total Pages : 110 pages
Book Rating : 4.2/5 (91 download)
Download or read book Aprender a moverse por Internet. written by Tomás José Sánchez Díaz and published by Lulu.com. This book was released on 2012-10-18 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este volumen, vamos a examinar todo aquello que te será necesario conocer si quieres adentrarte en este bonito mundo de Internet. Aprenderás a comprender como funciona la llamada "red de redes" (Internet) pero además adquirirás una visión en conjunto de las diferentes partes de las que se compone. No solo consta de páginas webs y el correo electrónico como podrás comprobar; además comprenderás que es y como funcionan los foros así como los chats, los navegadores y los buscadores, multimedia a través de Internet y como realizar compras en Internet con seguridad.
Author : Grant Cardone
Publisher : John Wiley and Sons
ISBN 13 : 047064592X
Total Pages : 279 pages
Book Rating : 4.4/5 (76 download)
Download or read book If You're Not First, You're Last written by Grant Cardone and published by John Wiley and Sons. This book was released on 2010-05-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude
Author : J. Rafael Angel
Publisher : Hodder Education
ISBN 13 : 1471841898
Total Pages : 676 pages
Book Rating : 4.4/5 (718 download)
Download or read book Spanish for the IB MYP 4 & 5 (Phases 3-5) written by J. Rafael Angel and published by Hodder Education. This book was released on 2015-10-23 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only series for MYP 4 and 5 developed in cooperation with the International Baccalaureate (IB) Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions with a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities. This title is also available in two digital formats via Dynamic Learning. Find out more by clicking on the links at the top of the page.
Author : Kenneth Arroyo Roldan
Publisher : Harper Collins
ISBN 13 : 0062325124
Total Pages : 205 pages
Book Rating : 4.0/5 (623 download)
Download or read book Minority Rules written by Kenneth Arroyo Roldan and published by Harper Collins. This book was released on 2013-10-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a perfect corporate world, intellect, hard work, and professionalism would be recognized and rewarded regardless of the color of your skin. Kenneth Arroyo Roldan is here to tell you that nobody works in a perfect corporate world. Stellar performance alone will not determine corporate advancement—minorities need to learn and follow the rules of corporate politics. As one African American employee who started as a systems analyst at Xerox observed, "The reality was that despite your ability, if you weren't playing politics correctly, you would be derailed." In Minority Rules, Roldan gives a dose of tough love to minorities in corporate America while educating their majority counterparts. As the CEO of the top U.S. head-hunting firm specializing in placing minorities in fast track jobs, Roldan watched as minority superstars hired at Fortune 500 companies bailed out, disappointed and rejected after only a few years. The problem, Roldan says, is that minorities are not adequately prepared psychologically or culturally for corporate careers. In a six-step plan, he explains how to surmount the obstacles, play corporate hardball, and succeed as a minority in the workplace. Corporate culture is unforgiving to minorities, but it is possible to rise to the top with Roldan as your guide. With refreshing candor, Roldan prepares minorities both psychologically and culturally for corporate careers. Forget about using affirmative action and discrimination lawsuits to level the playing field. The only way to win is to know the landscape and master the rules of the game—from finding the right mentor to learning the art of networking to focusing on self-reliance, patience, and most of all, performance. Roldan shows minorities how to climb to the top jobs—and keep them.
Author : Javier Fernández Aguado
Publisher : Editorial Almuzara
ISBN 13 : 8483567865
Total Pages : 274 pages
Book Rating : 4.4/5 (835 download)
Download or read book Claves del management written by Javier Fernández Aguado and published by Editorial Almuzara. This book was released on 2013-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mejorar el rendimiento de una organización, a la par que la satisfacción y la realización de las personas que trabajan en ella, es la meta que cualquier buen empresario, gestor o directivo persigue en su día a día. Sin embargo, no todos la logran. Hace falta entrenar mucho el intelecto y la inteligencia emocional, entre otras capacidades, para subirse al podio del éxito en el arte del gobierno de las personas y las compañías. Con el fin de ayudar a cuantos más mejor a conseguir este fin, Javier Fernández Aguado, reconocido profesional del management, capitanea a otros once grandes expertos para ofrecer las claves y las reflexiones a quienes se interesen por este importante asunto. Las perspectivas de José Aguilar, José Manuel Casado, Cosimo Chiesa, Nuria Chinchilla, Luis Huete, Marcos Urarte, Eugenio de Andrés, Enrique Sueiro, Catalina Hoffmann, Christopher Smith y Francisco Misiego cubren tanto el ámbito público como el privado, el de las pymes y el de las multinacionales... Claves del management no es cualquier libro, sino el mejor ejemplo de que España ha dejado de ser importadora de pensamiento directivo para convertirse en exportadora neta del mismo. ¿Te lo vas a perder?
Author : Leon M. Lederman
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618711680
Total Pages : 452 pages
Book Rating : 4.7/5 (116 download)
Download or read book The God Particle written by Leon M. Lederman and published by Houghton Mifflin Harcourt. This book was released on 2006 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating tour of particle physics from Nobel Prize winner Leon Lederman. At the root of particle physics is an invincible sense of curiosity. Leon Lederman embraces this spirit of inquiry as he moves from the Greeks' earliest scientific observations to Einstein and beyond to chart this unique arm of scientific study. His survey concludes with the Higgs boson, nicknamed the God Particle, which scientists hypothesize will help unlock the last secrets of the subatomic universe, quarks and all--it's the dogged pursuit of this almost mystical entity that inspires Lederman's witty and accessible history.
Author : Michelle Poler
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492688908
Total Pages : 186 pages
Book Rating : 4.4/5 (926 download)
Download or read book Hello, Fears written by Michelle Poler and published by Sourcebooks, Inc.. This book was released on 2020-05-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to break free from the grip of fear and embark on a journey of personal growth and empowerment? For readers of motivational books like Daring Greatly and Girl, Wash Your Face, this growth mindset personal development book from acclaimed speaker and influencer, Michelle Poler, will help you push out of your comfort zone and find authentic happiness. With a captivating blend of vulnerability, humor, and actionable insights, Michelle shares her story of conquering 100 fears in 100 days and provides a roadmap to help you navigate the uncharted territories of your fears. From public speaking and taking risks to facing rejection and embracing vulnerability, Hello, Fears equips you with the tools and mindset needed to set life-changing goals, embrace courage, and live a life without limits. Learn how to identify and understand your fears, uncovering their root causes Discover proven techniques to step out of your comfort zone and face challenges with confidence Overcome the fear of failure and transform setbacks into stepping stones for success Embrace vulnerability and build authentic connections in your personal and professional life Cultivate resilience and adaptability in the face of uncertainty and change Develop a growth mindset and harness fear as a catalyst for personal growth Whether you're struggling with fear in your career, relationships, or personal aspirations, Hello, Fears provides the guidance and motivation you need to break free and live a life driven by courage, resilience, and purpose. Embrace the transformative power of fear and unlock your true potential today!
Author : Alicia Ruelas
Publisher :
ISBN 13 : 9781942991298
Total Pages : pages
Book Rating : 4.9/5 (912 download)
Download or read book The Key Woman written by Alicia Ruelas and published by . This book was released on 2017-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio Fernández-Aráo
Publisher : Editorial Almuzara
ISBN 13 : 8483567814
Total Pages : 419 pages
Book Rating : 4.4/5 (835 download)
Download or read book Rodéate de los mejores written by Claudio Fernández-Aráo and published by Editorial Almuzara. This book was released on 2013-02 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rodéate de los mejores cubre las necesidades de los líderes en las organizaciones complejas. ¿Perteneces al consejo de administración y estás buscando un nuevo director general para tu empresa? ¿Necesitas cubrir un puesto clave en tu división? ¿Quieres saber qué técnicas debes aplicar para evitar caer en la trampa de los juicios prematuros en el proceso de evaluación de candidatos? Rodéate de los mejores es un recurso completo para los directivos interesados en mejorar su capacidad para contratar y promocionar a los mejores, y para cualquier persona interesada en el tema. Sí, rodearse de los mejores es difícil, pero no es un misterio. Es una disciplina que puedes y debes dominar, para tu organización y para tu propio éxito.
