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Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1966 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Special Libraries Association. Advertising and Marketing Division
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)
Download or read book What's New in Advertising and Marketing written by Special Libraries Association. Advertising and Marketing Division and published by . This book was released on 1961 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1968 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.F/5 ( download)
Download or read book Journal of Advertising Research written by and published by . This book was released on 1965 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Lipstein
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)
Download or read book Evaluating Advertising written by Benjamin Lipstein and published by . This book was released on 1978 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José Meseguer
Publisher : Springer Science & Business Media
ISBN 13 : 3540799796
Total Pages : 442 pages
Book Rating : 4.5/5 (47 download)
Download or read book Algebraic Methodology and Software Technology written by José Meseguer and published by Springer Science & Business Media. This book was released on 2008-07-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Algebraic Methodology and Software Technology, AMAST 2008, held in Urbana, IL, USA, in July 2008. The 28 revised full papers presented together with 3 invited talks were carefully reviewed and selected from 58 submissions. Among the topics covered are all current issues in formal methods related to algebraic and logical foundations, software technology, and to programming methodology including concurrent and reactive systems, evolutionary software/adaptive systems, logic and functional programming, object paradigms, constraint programming and concurrency, program verification and transformation, programming calculi, specification languages and tools, formal specification and development case studies, logic, category theory, relation algebra, computational algebra, algebraic foundations for languages and systems, coinduction, theorem proving and logical frameworks for reasoning, logics of programs, as well as algebra and coalgebra.
Author : University of Illinois at Urbana-Champaign. Library
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.3/5 ( download)
Download or read book Catalog of the Communications Library, University of Illinois, Urbana, Illinois written by University of Illinois at Urbana-Champaign. Library and published by . This book was released on 1975 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. David Lewis
Publisher : Nicholas Brealey
ISBN 13 : 1473644992
Total Pages : 363 pages
Book Rating : 4.4/5 (736 download)
Download or read book The Brain Sell written by Dr. David Lewis and published by Nicholas Brealey. This book was released on 2013-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Author : Chuck Pettis
Publisher : iUniverse
ISBN 13 : 9781462099573
Total Pages : 244 pages
Book Rating : 4.0/5 (995 download)
Download or read book Technobrands written by Chuck Pettis and published by iUniverse. This book was released on 2001-07-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author : Gerald Pintel
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (97 download)
Download or read book Retailing written by Gerald Pintel and published by Prentice Hall. This book was released on 1971 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramesh Kumar Chaturvedi
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 157 pages
Book Rating : 4./5 ( download)
Download or read book Current Research Trends in Business and Technology Management written by Ramesh Kumar Chaturvedi and published by OrangeBooks Publication. This book was released on 2024-09-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a continued effort to present the latest thoughts of researchers in domain of business and technology management and to benefit industry and academia, like my previous books, this book also intends to fulfill the quest for knowledge for all having interest in current research in the field of Business and Technology Management. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in management that are covered in the chapters of this book are Role of Artificial Intelligence in better decision making, particularly in context of Data warehousing and Business process management is discussed in some of the chapters. Another Interesting aspect of technology that is touching common man life is IoT, so one chapter discusses the role and impact of IoT in business decision making. One author also tried to present the future scenario of business environment and marketing in light of growing impact of artificial intelligence. Another author focuses on how science and technology is to influence the agriculture and surrounding business. Few authors have presented the recent developments in the field of human resource management. Conceptualization of metaverse in HRM and improving work life balance among employees are presented by these authors. One article has explored the role of ethical practices in innovation and entrepreneurship. In the field of financial management, we found two chapters that are raising the important aspects of finance management. One is providing insight over management of microfinance to address the challenge of micro-credit deficit in India and another chapter is presenting the current trends in Mutual fund industry of India. Care has been taken to ensure the presentation of original ideas as contributed by respective authors. Editors does not claim the ideas presented in this book as their own nor they vouch the originality of research content, however we neither tolerate nor promote plagiarism and follow best ethical practices of publishing. Chapters are prepared by respective authors and submitted for inclusion in this edited book which is reviewed by subject experts. For academic interest of students, academicians and industry editor represented research outcomes in through this book. Concepts discussed in the book are well recognized and has contemporary relevance in this discipline of study. Contents as much possible are properly and suitably attributed to citable references, though may not be exhaustively. Any error typographical, citation or otherwise is regretted.
Author :
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Union Catalog written by and published by . This book was released on 1970 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : Joan E. McLachlan
Publisher : R&L Education
ISBN 13 : 1475806035
Total Pages : 165 pages
Book Rating : 4.4/5 (758 download)
Download or read book Internships for Today's World written by Joan E. McLachlan and published by R&L Education. This book was released on 2014-03-18 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educators and employers are increasingly concerned that too many young people do not have the skills needed to succeed as they enter the world of work and higher education. A well-structured, robust internship can help students build those critical work and life skills. Under the protective umbrella of their school students are able to explore and test out potential careers, develop real life, transferrable skills, apply their knowledge in the real world, strengthen relationships with adults and gain a clearer vision of career and educational opportunities. Until now, not much has been available to guide the internship development process. This book is a resource providing the tools needed to develop a quality internship program — linking classroom learning to the real world. The authors describe practical, field-tested practices, implementation guidelines developed through research, best practices, and all other elements necessary for a quality internship program in high schools and community colleges, from start-up to sustainability. Internships for Today's World is for all those who are concerned today’s young people need a way to develop the skills that will help them succeed in the future.
Author :
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (91 download)
Download or read book Data Processing Yearbook written by and published by . This book was released on 1963 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : İnci ERDOĞAN TARAKÇI
Publisher : Efe Akademi Yayınları
ISBN 13 : 625645281X
Total Pages : 358 pages
Book Rating : 4.2/5 (564 download)
Download or read book The Essentials of Today's Marketing-2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534237
Total Pages : 1641 pages
Book Rating : 4.5/5 (225 download)
Download or read book Application Development and Design: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 1641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in technology have allowed for the creation of new tools and innovations that can improve different aspects of life. These applications can be utilized across different technological platforms. Application Development and Design: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and uses of various technology applications and examines the benefits and challenges of these computational developments. Highlighting a range of pertinent topics such as software design, mobile applications, and web applications, this multi-volume book is ideally designed for researchers, academics, engineers, professionals, students, and practitioners interested in emerging technology applications.
