Appeals To The Heart

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Campaigning for Hearts and Minds

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Heart to Heart Appeals

Author : William Jennings Bryan
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Heart to Heart Appeals by : William Jennings Bryan

Download or read book Heart to Heart Appeals written by William Jennings Bryan and published by . This book was released on 1917 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Managed Heart

Author : Arlie Russell Hochschild
Publisher : Univ of California Press
ISBN 13 : 0520951859
Total Pages : 352 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Managed Heart by : Arlie Russell Hochschild

Download or read book The Managed Heart written by Arlie Russell Hochschild and published by Univ of California Press. This book was released on 2012-03-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In private life, we try to induce or suppress love, envy, and anger through deep acting or "emotion work," just as we manage our outer expressions of feeling through surface acting. In trying to bridge a gap between what we feel and what we "ought" to feel, we take guidance from "feeling rules" about what is owing to others in a given situation. Based on our private mutual understandings of feeling rules, we make a "gift exchange" of acts of emotion management. We bow to each other not simply from the waist, but from the heart. But what occurs when emotion work, feeling rules, and the gift of exchange are introduced into the public world of work? In search of the answer, Arlie Russell Hochschild closely examines two groups of public-contact workers: flight attendants and bill collectors. The flight attendant’s job is to deliver a service and create further demand for it, to enhance the status of the customer and be "nicer than natural." The bill collector’s job is to collect on the service, and if necessary, to deflate the status of the customer by being "nastier than natural." Between these extremes, roughly one-third of American men and one-half of American women hold jobs that call for substantial emotional labor. In many of these jobs, they are trained to accept feeling rules and techniques of emotion management that serve the company’s commercial purpose. Just as we have seldom recognized or understood emotional labor, we have not appreciated its cost to those who do it for a living. Like a physical laborer who becomes estranged from what he or she makes, an emotional laborer, such as a flight attendant, can become estranged not only from her own expressions of feeling (her smile is not "her" smile), but also from what she actually feels (her managed friendliness). This estrangement, though a valuable defense against stress, is also an important occupational hazard, because it is through our feelings that we are connected with those around us. On the basis of this book, Hochschild was featured in Key Sociological Thinkers, edited by Rob Stones. This book was also the winner of the Charles Cooley Award in 1983, awarded by the American Sociological Association and received an honorable mention for the C. Wright Mills Award.

Meditations of the Heart

Author : Howard Thurman
Publisher : Beacon Press
ISBN 13 : 080700717X
Total Pages : 194 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Meditations of the Heart by : Howard Thurman

Download or read book Meditations of the Heart written by Howard Thurman and published by Beacon Press. This book was released on 2023-01-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As poet, prophet, and priest, Thurman builds upon a powerful legacy of ancestral hope: belief in a liberating God who can always be found ‘in and among the struggling.’” —Yolanda Pierce A universal beacon of hope and endurance for people of all faiths seeking to meet the challenges, uncertainties, and joys of life Howard Thurman’s Meditations of the Heart is a beautiful collection of over 150 prayers, poems, and meditations on prayer, community, and the joys and rituals of life by one of our greatest spiritual leaders. Thurman, a spiritualist and mystic, was renowned for the quiet beauty of his reflections on humanity and our relationship with God. In a new foreword, Yolanda Pierce, dean of Howard University’s School of Divinity, calls attention to the justice-centered theological framework of Thurman’s words. Pierce notes how Thurman brings to light an image of God who can always be found “in and among the struggling,” both in times of weariness and in strength. First written for and shared with his congregation of the Church for the Fellowship of All Peoples in San Francisco, California, these meditations sustain, elevate, and inspire. They are a universal beacon of hope and endurance for people of all faiths seeking to meet the challenges, uncertainties, and joys of everyday life with a renewed and liberating faith.

The Feeling Heart in Medieval and Early Modern Europe

Author : Katie Barclay
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501513273
Total Pages : 260 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The Feeling Heart in Medieval and Early Modern Europe by : Katie Barclay

Download or read book The Feeling Heart in Medieval and Early Modern Europe written by Katie Barclay and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The heart is an iconic symbol in the medieval and early modern European world. In addition to being a physical organ, it is a key conceptual device related to emotions, cognition, the self and identity, and the body. The heart is read as a metaphor for human desire and will, and situated in opposition to or alongside reason and cognition. In medieval and early modern Europe, the “feeling heart” – the heart as the site of emotion and emotional practices – informed a broad range of art, literature, music, heraldry, medical texts, and devotional and ritual practices. This multidisciplinary collection brings together art historians, literary scholars, historians, theologians, and musicologists to highlight the range of meanings attached to the symbol of the heart, the relationship between physical and metaphorical representations of the heart, and the uses of the heart in the production of identities and communities in medieval and early modern Europe.

Appeals in Modern Rhetoric

Author : M. Jimmie Killingsworth
Publisher : SIU Press
ISBN 13 : 9780809388264
Total Pages : 194 pages
Book Rating : 4.3/5 (882 download)

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Book Synopsis Appeals in Modern Rhetoric by : M. Jimmie Killingsworth

Download or read book Appeals in Modern Rhetoric written by M. Jimmie Killingsworth and published by SIU Press. This book was released on 2005-09-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

Change of Heart

Author : Jodi Picoult
Publisher : Simon and Schuster
ISBN 13 : 0743496752
Total Pages : 482 pages
Book Rating : 4.7/5 (434 download)

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Book Synopsis Change of Heart by : Jodi Picoult

Download or read book Change of Heart written by Jodi Picoult and published by Simon and Schuster. This book was released on 2008-12-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we save ourselves, or do we rely on others to do it? Is what we believe always the truth?

7 Experiment

Author : Jen Hatmaker
Publisher :
ISBN 13 : 9780692928080
Total Pages : 190 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis 7 Experiment by : Jen Hatmaker

Download or read book 7 Experiment written by Jen Hatmaker and published by . This book was released on 2017-07-25 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Experiment Workbook. A guided journey through the 7 major areas of excess and clutter that we need to minimize and fight against. American life can be excessive, to say the least. And I was living it. In fact, all I wanted was more. Was there even such a thing as enough? My family finally decided that we wanted to do something about it, and that's where 7 came in. SEVEN was an experiment. We decided that we were going to try - just try - to address 7 places in our lives where we were overdoing it: Food, Clothes, Possessions, Media, Waste, Spending, and Stress. Simply put - SEVEN changed our lives. I think it can change yours, too. Learn How to be Free

Brain and Heart Dynamics

Author : Stefano Govoni
Publisher : Springer
ISBN 13 : 9783030280079
Total Pages : 0 pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis Brain and Heart Dynamics by : Stefano Govoni

Download or read book Brain and Heart Dynamics written by Stefano Govoni and published by Springer. This book was released on 2020-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ambitious and comprehensive handbook represents an essential contribution to our current understanding of interactions between heart and brain, a research topic generating growing interest. Despite the increasing awareness that neural mechanisms are the primary cause of cardiac disease and its progression, therapy continues to focus on end-organ protection and does not approach the neural core of the problem. Growing public health problems such as heart failure are still treated with autonomic drugs that are 30-40 years old and simply act on cardiac receptors. However, it has now been shown that the progression of ischemic heart disease to heart failure is mainly due to abnormal central responses to incipient cardiac disease, with neural activation the primary cause rather than the consequence of cardiac remodeling. Written by leading international experts in their respective research areas, the book presents a variety of perspectives on the core topic: from social and philosophical to gender-related aspects. It is designed for a broad readership and includes dedicated sections for cardiologists, psychiatrists, neurologists and psychotherapists looking for a more insightful and targeted approach to neuro-cardiovascular disease.

Appeals to Interest

Author : Dean Mathiowetz
Publisher : Penn State Press
ISBN 13 : 0271072172
Total Pages : 242 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Appeals to Interest by : Dean Mathiowetz

Download or read book Appeals to Interest written by Dean Mathiowetz and published by Penn State Press. This book was released on 2015-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become a commonplace assumption in modern political debate that white and rural working- and middle-class citizens in the United States who have been rallied by Republicans in the “culture wars” to vote Republican have been voting “against their interests.” But what, exactly, are these “interests” that these voters are supposed to have been voting against? It reveals a lot about the role of the notion of interest in political debate today to realize that these “interests” are taken for granted to be the narrowly self-regarding, primarily economic “interests” of the individual. Exposing and contesting this view of interests, Dean Mathiowetz finds in the language of interest an already potent critique of neoliberal political, theoretical, and methodological imperatives—and shows how such a critique has long been active in the term’s rich history. Through an innovative historical investigation of the language of interest, Mathiowetz shows that appeals to interest are always politically contestable claims about “who” somebody is—and a provocation to action on behalf of that “who.” Appeals to Interest exposes the theoretical and political costs of our widespread denial of this crucial role of interest-talk in the constitution of political identity, in political theory and social science alike.

FCC Record

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2011 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Court of Customs and Patent Appeals Reports

Author : United States. Court of Customs and Patent Appeals
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Court of Customs and Patent Appeals Reports by : United States. Court of Customs and Patent Appeals

Download or read book Court of Customs and Patent Appeals Reports written by United States. Court of Customs and Patent Appeals and published by . This book was released on 1945 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decisions of the Employees' Compensation Appeals Board

Author : United States. Employees' Compensation Appeals Board
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Decisions of the Employees' Compensation Appeals Board by : United States. Employees' Compensation Appeals Board

Download or read book Decisions of the Employees' Compensation Appeals Board written by United States. Employees' Compensation Appeals Board and published by . This book was released on 1976 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Honest - Seeking - Hearts

Author : Janet Whitehead
Publisher : AuthorHouse
ISBN 13 : 1665539771
Total Pages : 201 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis Honest - Seeking - Hearts by : Janet Whitehead

Download or read book Honest - Seeking - Hearts written by Janet Whitehead and published by AuthorHouse. This book was released on 2021-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: We humans find it hard to believe God has our best in mind when life gives us painful experiences. This book is about a terrible tragedy that happened to my family. God used this tragedy to reveal precious truths about Himself and in the process, I learned a lot about myself. There are many hinderances to fellowship with God, but they are all on our side. Only embracing the mystery of life and allowing God to have His way will give us peace. I have been inspired by other authors. I pray this book will inspire its readers to get honest with God about themselves and seek Him with all their heart.

California. Court of Appeal (2nd Appellate District). Records and Briefs

Author : California (State).
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis California. Court of Appeal (2nd Appellate District). Records and Briefs by : California (State).

Download or read book California. Court of Appeal (2nd Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Number of Exhibits: 11

The Heart of Change

Author : John P. Kotter
Publisher : Harvard Business Press
ISBN 13 : 1422187349
Total Pages : 214 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Heart of Change by : John P. Kotter

Download or read book The Heart of Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012-10-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the process of change Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization—you need to change people’s behavior. And that is never easy. The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter’s worldwide bestseller Leading Change. Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation. Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change.

Social Security Rulings on Federal Old-age, Survivors, Disability, Health Insurance, Supplemental Security Income, and Miners Benefits

Download Social Security Rulings on Federal Old-age, Survivors, Disability, Health Insurance, Supplemental Security Income, and Miners Benefits PDF Online Free

Author : United States. Social Security Administration
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Social Security Rulings on Federal Old-age, Survivors, Disability, Health Insurance, Supplemental Security Income, and Miners Benefits by : United States. Social Security Administration

Download or read book Social Security Rulings on Federal Old-age, Survivors, Disability, Health Insurance, Supplemental Security Income, and Miners Benefits written by United States. Social Security Administration and published by . This book was released on 1964-10 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: