And Now a Few Laughs from Our Sponsor

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Publisher : John Wiley & Sons
ISBN 13 : 047126329X
Total Pages : 239 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis And Now a Few Laughs from Our Sponsor by : Larry Oakner

Download or read book And Now a Few Laughs from Our Sponsor written by Larry Oakner and published by John Wiley & Sons. This book was released on 2002-10-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.

Jack Benny and the Golden Age of American Radio Comedy

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520967941
Total Pages : 392 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Jack Benny and the Golden Age of American Radio Comedy by : Kathryn H. Fuller-Seeley

Download or read book Jack Benny and the Golden Age of American Radio Comedy written by Kathryn H. Fuller-Seeley and published by Univ of California Press. This book was released on 2017-10-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The king of radio comedy from the Great Depression through the early 1950s, Jack Benny was one of the most influential entertainers in twentieth-century America. A master of comic timing and an innovative producer, Benny, with his radio writers, developed a weekly situation comedy to meet radio’s endless need for new material, at the same time integrating advertising into the show’s humor. Through the character of the vain, cheap everyman, Benny created a fall guy, whose frustrated struggles with his employees addressed midcentury America’s concerns with race, gender, commercialism, and sexual identity. Kathryn H. Fuller-Seeley contextualizes her analysis of Jack Benny and his entourage with thoughtful insight into the intersections of competing entertainment industries and provides plenty of evidence that transmedia stardom, branded entertainment, and virality are not new phenomena but current iterations of key aspects in American commercial cultural history.

Consuming Images

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Publisher : Edinburgh University Press
ISBN 13 : 1474460704
Total Pages : 208 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Consuming Images by : Gary D. Rhodes

Download or read book Consuming Images written by Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

The Adweek Copywriting Handbook

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Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Life After the 30-Second Spot

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Publisher : John Wiley & Sons
ISBN 13 : 0471718378
Total Pages : 290 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-05-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

The Do-It-Yourself Lobotomy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471263753
Total Pages : 275 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis The Do-It-Yourself Lobotomy by : Tom Monahan

Download or read book The Do-It-Yourself Lobotomy written by Tom Monahan and published by John Wiley & Sons. This book was released on 2002-10-24 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden.

Career Opportunities in Radio

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Author :
Publisher : Infobase Publishing
ISBN 13 : 1438110847
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Career Opportunities in Radio by : Shelly Field

Download or read book Career Opportunities in Radio written by Shelly Field and published by Infobase Publishing. This book was released on 2010-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Perfect Pitch

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471789763
Total Pages : 293 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Perfect Pitch by : Jon Steel

Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Pick Me

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Publisher : Wiley + ORM
ISBN 13 : 1118040414
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Pick Me by : Nancy Vonk

Download or read book Pick Me written by Nancy Vonk and published by Wiley + ORM. This book was released on 2010-12-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Casting for Big Ideas

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Publisher : John Wiley & Sons
ISBN 13 : 0471480916
Total Pages : 258 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Casting for Big Ideas by : Andrew Jaffe

Download or read book Casting for Big Ideas written by Andrew Jaffe and published by John Wiley & Sons. This book was released on 2003-09-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.

Hey, Whipple, Squeeze This

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Publisher : John Wiley & Sons
ISBN 13 : 9780471281399
Total Pages : 308 pages
Book Rating : 4.2/5 (813 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.

Leap

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Publisher : John Wiley & Sons
ISBN 13 : 0471454532
Total Pages : 257 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Leap by : Bob Schmetterer

Download or read book Leap written by Bob Schmetterer and published by John Wiley & Sons. This book was released on 2003-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Humor in Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Sold on Radio

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Author :
Publisher : McFarland
ISBN 13 : 0786451769
Total Pages : 333 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Sold on Radio by : Jim Cox

Download or read book Sold on Radio written by Jim Cox and published by McFarland. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

Humor in the Advertising Business

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 9780742554269
Total Pages : 224 pages
Book Rating : 4.5/5 (542 download)

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Book Synopsis Humor in the Advertising Business by : Fred K. Beard

Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Crying Laughing

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Author :
Publisher : Ember
ISBN 13 : 0525644709
Total Pages : 337 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying Laughing by : Lance Rubin

Download or read book Crying Laughing written by Lance Rubin and published by Ember. This book was released on 2021-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tragicomic story of bad dates, bad news, bad performances, and one girl's determination to find the funny in high school from the author of Denton Little's Deathdate. Winnie Friedman has been waiting for the world to catch on to what she already knows: she's hilarious. It might be a long wait, though. After bombing a stand-up set at her own bat mitzvah, Winnie has kept her jokes to herself. Well, to herself and her dad, a former comedian and her inspiration. Then, on the second day of tenth grade, the funniest guy in school actually laughs at a comment she makes in the lunch line and asks her to join the improv troupe. Maybe he's even . . . flirting? Just when Winnie's ready to say yes to comedy again, her father reveals that he's been diagnosed with ALS. That is . . . not funny. Her dad's still making jokes, though, which feels like a good thing. And Winnie's prepared to be his straight man if that's what he wants. But is it what he needs? Caught up in a spiral of epically bad dates, bad news, and bad performances, Winnie's struggling to see the humor in it all. But finding a way to laugh is exactly what will see her through. **A Junior Library Guild Selection**

Adweek

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Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Adweek by :

Download or read book Adweek written by and published by . This book was released on 2002 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: