Anatomy Of A Trend

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Anatomy of a Trend

Author : Henrik Vejlgaard
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Anatomy of a Trend by : Henrik Vejlgaard

Download or read book Anatomy of a Trend written by Henrik Vejlgaard and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.

The Trend Forecaster's Handbook

Author : Martin Raymond
Publisher : Laurence King Publishing
ISBN 13 : 1786276615
Total Pages : 240 pages
Book Rating : 4.7/5 (862 download)

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Book Synopsis The Trend Forecaster's Handbook by : Martin Raymond

Download or read book The Trend Forecaster's Handbook written by Martin Raymond and published by Laurence King Publishing. This book was released on 2019-07-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

Anatomy of a Trend

Author : Henrik Vejlgaard
Publisher : McGraw Hill Professional
ISBN 13 : 0071594701
Total Pages : 276 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Anatomy of a Trend by : Henrik Vejlgaard

Download or read book Anatomy of a Trend written by Henrik Vejlgaard and published by McGraw Hill Professional. This book was released on 2007-09-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread. Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

On Trend

Author : Devon Powers
Publisher : University of Illinois Press
ISBN 13 : 0252051734
Total Pages : 309 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis On Trend by : Devon Powers

Download or read book On Trend written by Devon Powers and published by University of Illinois Press. This book was released on 2019-10-16 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.

Anatomy of Style

Author : Sophie Gachet
Publisher : Rizzoli Publications
ISBN 13 : 208028732X
Total Pages : 0 pages
Book Rating : 4.0/5 (82 download)

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Book Synopsis Anatomy of Style by : Sophie Gachet

Download or read book Anatomy of Style written by Sophie Gachet and published by Rizzoli Publications. This book was released on 2022-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through photographs of both iconic and individual styles, this book decodes celebrity fashion secrets and demonstrates how to effortlessly reproduce the showstopping looks. What are Kate Moss' sartorial obsessions? How does Gigi Hadid create fashion buzz? Which tricks does Gwyneth Paltrow use to stay on top of new trends? What defines Kate Middleton's "princess" style? From her years as a fashion journalist for Elle and her front row seat at the runway shows, Sophie Gachet--a true fashion guru--has all the answers. Here, she breaks down celebrity looks and fashion trends into their essential elements, making them accessible to everyone. One hundred twenty celebrities including Victoria Beckham, Cate Blanchett, Millie Bobby Brown, Priyanka Chopra, Billie Eilish, Kaia Gerber, Ashley Graham, Kendall Jenner, Meghan Markle, Lupita Nyong'o, Olivia Palermo, Rihanna, Margot Robbie, and Zendaya provide wardrobe inspiration. Their singular outfits that range from chic to cool, sporty to quirky, and urban to classic are unpacked and dissected piece by piece. Iconic looks that have forged fashion history, such as Madonna's biker jacket, Marilyn Monroe's turtleneck, Audrey Hepburn's LBD, or Jennifer Lopez's plunging Versace dress take center stage. This generously illustrated book, written in the author's witty and incisive voice, is a must-have reference and indispensable style bible.

Anatomy of an Epidemic

Author : Robert Whitaker
Publisher : Crown
ISBN 13 : 0307452425
Total Pages : 418 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Anatomy of an Epidemic by : Robert Whitaker

Download or read book Anatomy of an Epidemic written by Robert Whitaker and published by Crown. This book was released on 2011-08-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with bonus material, including a new foreword and afterword with new research, this New York Times bestseller is essential reading for a time when mental health is constantly in the news. In this astonishing and startling book, award-winning science and history writer Robert Whitaker investigates a medical mystery: Why has the number of disabled mentally ill in the United States tripled over the past two decades? Interwoven with Whitaker’s groundbreaking analysis of the merits of psychiatric medications are the personal stories of children and adults swept up in this epidemic. As Anatomy of an Epidemic reveals, other societies have begun to alter their use of psychiatric medications and are now reporting much improved outcomes . . . so why can’t such change happen here in the United States? Why have the results from these long-term studies—all of which point to the same startling conclusion—been kept from the public? Our nation has been hit by an epidemic of disabling mental illness, and yet, as Anatomy of an Epidemic reveals, the medical blueprints for curbing that epidemic have already been drawn up. Praise for Anatomy of an Epidemic “The timing of Robert Whitaker’s Anatomy of an Epidemic, a comprehensive and highly readable history of psychiatry in the United States, couldn’t be better.”—Salon “Anatomy of an Epidemic offers some answers, charting controversial ground with mystery-novel pacing.”—TIME “Lucid, pointed and important, Anatomy of an Epidemic should be required reading for anyone considering extended use of psychiatric medicine. Whitaker is at the height of his powers.” —Greg Critser, author of Generation Rx

Flavor of the Month

Author : Joel Best
Publisher : Univ of California Press
ISBN 13 : 0520246268
Total Pages : 214 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Flavor of the Month by : Joel Best

Download or read book Flavor of the Month written by Joel Best and published by Univ of California Press. This book was released on 2006-04-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Market Timing with Moving Averages

Author : Valeriy Zakamulin
Publisher : Springer
ISBN 13 : 331960970X
Total Pages : 278 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Market Timing with Moving Averages by : Valeriy Zakamulin

Download or read book Market Timing with Moving Averages written by Valeriy Zakamulin and published by Springer. This book was released on 2017-11-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to market timing using moving averages. Part I explores the foundations of market timing rules, presenting a methodology for examining how the value of a trading indicator is computed. Using this methodology the author then applies the computation of trading indicators to a variety of market timing rules to analyse the commonalities and differences between the rules. Part II goes on to present a comprehensive analysis of the empirical performance of trading rules based on moving averages.

The Anatomy of Meaning

Author : N. J. Enfield
Publisher : Cambridge University Press
ISBN 13 : 1139478699
Total Pages : 253 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis The Anatomy of Meaning by : N. J. Enfield

Download or read book The Anatomy of Meaning written by N. J. Enfield and published by Cambridge University Press. This book was released on 2009-03-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we understand what others are trying to say? The answer cannot be found in language alone. Words are linked to hand gestures and other visible phenomena to create unified 'composite utterances'. In this book N. J. Enfield presents original case studies of speech-with-gesture based on fieldwork carried out with speakers of Lao (a language of Southeast Asia). He examines pointing gestures (including lip and finger-pointing) and illustrative gestures (examples include depicting fish traps and tracing kinship relations). His detailed analyses focus on the 'semiotic unification' problem, that is, how to make a single interpretation when multiple signs occur together. Enfield's arguments have implications for all branches of science with a stake in meaning and its place in human social life. The book will appeal to all researchers interested in the study of meaning, including linguists, anthropologists, and psychologists.

The Trend Management Toolkit

Author : A. Kjaer
Publisher : Springer
ISBN 13 : 1137370092
Total Pages : 165 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Trend Management Toolkit by : A. Kjaer

Download or read book The Trend Management Toolkit written by A. Kjaer and published by Springer. This book was released on 2014-10-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

Following the Trend

Author : Andreas F. Clenow
Publisher : John Wiley & Sons
ISBN 13 : 1118410858
Total Pages : 309 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Following the Trend by : Andreas F. Clenow

Download or read book Following the Trend written by Andreas F. Clenow and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: During bull and bear markets, there is a group of hedge funds and professional traders which have been consistently outperforming traditional investment strategies for the past 30 odd years. They have shown remarkable uncorrelated performance and in the great bear market of 2008 they had record gains. These traders are highly secretive about their proprietary trading algorithms and often employ top PhDs in their research teams. Yet, it is possible to replicate their trading performance with relatively simplistic models. These traders are trend following cross asset futures managers, also known as CTAs. Many books are written about them but none explain their strategies in such detail as to enable the reader to emulate their success and create their own trend following trading business, until now. Following the Trend explains why most hopefuls fail by focusing on the wrong things, such as buy and sell rules, and teaches the truly important parts of trend following. Trading everything from the Nasdaq index and T-bills to currency crosses, platinum and live hogs, there are large gains to be made regardless of the state of the economy or stock markets. By analysing year by year trend following performance and attribution the reader will be able to build a deep understanding of what it is like to trade futures in large scale and where the real problems and opportunities lay. Written by experienced hedge fund manager Andreas Clenow, this book provides a comprehensive insight into the strategies behind the booming trend following futures industry from the perspective of a market participant. The strategies behind the success of this industry are explained in great detail, including complete trading rules and instructions for how to replicate the performance of successful hedge funds. You are in for a potentially highly profitable roller coaster ride with this hard and honest look at the positive as well as the negative sides of trend following.

DC Comics: Anatomy of a Metahuman

Author : S.D. Perry
Publisher : Simon and Schuster
ISBN 13 : 1608875016
Total Pages : 160 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis DC Comics: Anatomy of a Metahuman by : S.D. Perry

Download or read book DC Comics: Anatomy of a Metahuman written by S.D. Perry and published by Simon and Schuster. This book was released on 2018-09-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the powers of DC Comics' greatest characters like never before through stunning anatomical cutaways and in-depth commentary from the Dark Knight. Concerned about the threat that so-called “metahumans” may pose to the world, Batman has begun compiling a detailed dossier on their incredible physiology and abilities. From villains like Killer Croc, Bane, and Brainiac, to Batman’s own comrades, including Superman and Cyborg, the file brings together the Dark Knight’s fascinating personal theories on the unique anatomical composition of these formidable individuals. This stunning and unique book delves into the incredible abilities of DC Comics characters like never before. Using beautifully illustrated anatomical cross sections depicting twelve different DC characters, the book, told from Batman’s unique perspective, will explore how these “metahumans” physical makeup differs significantly from that of the average person. From detailed theories on how Superman’s eyes shoot heat rays to an in-depth exploration of how Aquaman is able to breathe under water, the book delves into the deepest secrets of these classic characters. Also featuring chapters on the anatomy and abilities of Doomsday, Aquaman, Swamp Thing, Darkseid, Martian Manhunter, and more, this one-of-a-kind book will change the way you look at metahumans forever.

Gray’s Surface Anatomy and Ultrasound E-Book

Author : Claire France Smith
Publisher : Elsevier Health Sciences
ISBN 13 : 0702070416
Total Pages : 228 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Gray’s Surface Anatomy and Ultrasound E-Book by : Claire France Smith

Download or read book Gray’s Surface Anatomy and Ultrasound E-Book written by Claire France Smith and published by Elsevier Health Sciences. This book was released on 2017-08-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, superbly illustrated textbook that brings together a reliable, clear and up to date guide to surface anatomy and its underlying gross anatomy, combined with a practical application of ultrasound and other imaging modalities. A thorough understanding of surface anatomy remains a critical part of clinical practice, but with improved imaging technology, portable ultrasound is also fast becoming integral to routine clinical examination and effective diagnosis. This unique new text combines these two essential approaches to effectively understanding clinical anatomy and reflects latest approaches within modern medical curricula. It is tailored specifically to the needs of medical students and doctors in training and will also prove invaluable to the wide range of allied health students and professionals who need a clear understanding of visible and palpable anatomy combined with anatomy as seen on ultrasound. Concise text and high quality illustrations, photographs, CT, MRI and ultrasound scans provide a clear, integrated understanding of the anatomical basis for modern clinical practice Highly accessible and at a level appropriate for medical students and a wide range of allied health students and professionals Reflects current curriculum trend of heavily utilizing living anatomy and ultrasound to learn anatomy An international advisory panel appointed to add expertise and ensure relevance to the variety of medical and allied health markets Inclusion of latest ultrasound image modalities Designed to complement and enhance the highly successful Gray’s family of texts/atlases although also effective as a stand-alone or alongside other established anatomy resources

Foresight and Innovation

Author : E. Hiltunen
Publisher : Springer
ISBN 13 : 1137337702
Total Pages : 360 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Foresight and Innovation by : E. Hiltunen

Download or read book Foresight and Innovation written by E. Hiltunen and published by Springer. This book was released on 2013-11-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.

The Anatomical Venus

Author : Morbid Anatomy Museum
Publisher : Thames & Hudson
ISBN 13 : 0500773262
Total Pages : 224 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis The Anatomical Venus by : Morbid Anatomy Museum

Download or read book The Anatomical Venus written by Morbid Anatomy Museum and published by Thames & Hudson. This book was released on 2016-05-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beneath the original Venetian glass and rosewood case at La Specola in Florence lies Clemente Susini's Anatomical Venus (c. 1790), a perfect object whose luxuriously bizarre existence challenges belief. It - or, better, she - was conceived of as a means to teach human anatomy without need for constant dissection, which was messy, ethically fraught and subject to quick decay. This life-sized wax woman is adorned with glass eyes and human hair and can be dismembered into dozens of parts revealing, at the final remove, a beatific foetus curled in her womb. Sister models soon appeared throughout Europe, where they not only instructed the specialist students, but also delighted the general public. Deftly crafted dissectable female wax models and slashed beauties of the world's anatomy museums and fairgrounds of the 18th and 19th centuries take centre stage in this disquieting volume. Since their creation in late 18th-century Florence, these wax women have seduced, intrigued and amazed. Today, they also confound, troubling the edges of our neat categorical divides: life and death, science and art, body and soul, effigy and pedagogy, spectacle and education, kitsch and art. Incisive commentary and captivating imagery reveal the evolution of these enigmatic sculptures from wax effigy to fetish figure and the embodiment of the uncanny.

New Perspectives in Wood Anatomy

Author : P. Baas
Publisher : Springer Science & Business Media
ISBN 13 : 9401724180
Total Pages : 256 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis New Perspectives in Wood Anatomy by : P. Baas

Download or read book New Perspectives in Wood Anatomy written by P. Baas and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the occasion of the 50th Anniversary of the International Association of Wood Anatomists several symposia were held during the 13th International Botanical Congress in Sydney, August 1981. Extended versions of most of the invited papers presented there, and some additional papers on aspects which could not be included in the congress program constitute the contents of this book, which intentionally received the pretentious title 'New Perspectives in Wood Anatomy'. To some readers it may seem a paradox that under this heading papers on a diversity of partly traditional wood anatomical subjects are assembled, even including two with a historical emphasis. However, a study of the history of wood anatomy and of how students of that discipline joined forces in an inter national association, brings to light many facts and views which deserve the attention of present day and future wood scientists as a potential source of in spiration for their research and organisational work.

Farm Anatomy

Author : Julia Rothman
Publisher : Storey Publishing
ISBN 13 : 1603429816
Total Pages : 225 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Farm Anatomy by : Julia Rothman

Download or read book Farm Anatomy written by Julia Rothman and published by Storey Publishing. This book was released on 2011-10-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the difference between a farrow and a barrow, and what distinguishes a weanling from a yearling. Country and city mice alike will delight in Julia Rothman’s charming illustrated guide to the curious parts and pieces of rural living. Dissecting everything from the shapes of squash varieties to how a barn is constructed and what makes up a beehive to crop rotation patterns, Rothman gives a richly entertaining tour of the quirky details of country life.