Analyzing Tesla Their Business Model And Omni Channel Strategy

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Analyzing Tesla. Their Business Model and Omni-Channel Strategy

Author : Philipp Rothe
Publisher : GRIN Verlag
ISBN 13 : 3346878384
Total Pages : 16 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Analyzing Tesla. Their Business Model and Omni-Channel Strategy by : Philipp Rothe

Download or read book Analyzing Tesla. Their Business Model and Omni-Channel Strategy written by Philipp Rothe and published by GRIN Verlag. This book was released on 2023-05-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2023 in the subject Business economics - General, grade: 1,3, Boston University, language: English, abstract: This Paper analyzes the business model of Tesla and their Omni-Channel Strategy. Tesla Inc. is an American electric vehicle and energy company founded by a group of engineers on July 1, 2003 with the vision to accelerate the global transition to sustainable energy. It's largest business is the sale of electric vehicles, which makes up to 86% of the company's total revenue. While the CEO, Elon Musk, drives the innovative character of the company, this innovative mind set and the passion for new technologies is also responsible for Tesla ́s omnichannel strategy which offers customers a unique experience they get from no other car manufacturer. Tesla ́s omnichannel approach can be described as an integrated approach to give customers the best possible experience across multiple channels when they interact with the brand. Although a central aspect of the omnichannel strategy is the interplay between the online and offline buying experience, Tesla ́s omnichannel approach is not limited to that. While Tesla has both car showrooms and an online store where you can buy their cars, Tesla uses many more channels to interact with the customer. Examples are social media, the car itself, where you can buy updates like the autopilot, or the smartphone app which can be used to unlock the car. Because other car manufacturers catch up with Tesla, our recommendations include, but are not limited to stick with Elon Musk as the CEO and be open to new ideas and experiments he suggests, move on to new business opportunities connected to renewable energies or further improve the customer experience by making more use of available data.

Tesla Model S. Market and Sales Strategy

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668427380
Total Pages : 21 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Tesla Model S. Market and Sales Strategy by : Erik Somssich

Download or read book Tesla Model S. Market and Sales Strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-03 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Definition and Market Analysis of the Tesla Motors Model S

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668428794
Total Pages : 21 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Definition and Market Analysis of the Tesla Motors Model S by : Erik Somssich

Download or read book Definition and Market Analysis of the Tesla Motors Model S written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-04 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

International Marketing. The Tesla Brand

Author : Tobias Hinterwimmer
Publisher : GRIN Verlag
ISBN 13 : 3668713219
Total Pages : 26 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis International Marketing. The Tesla Brand by : Tobias Hinterwimmer

Download or read book International Marketing. The Tesla Brand written by Tobias Hinterwimmer and published by GRIN Verlag. This book was released on 2018-05-29 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: Tesla’s CEO Elon Musk, together with Amazon’s Jeff Bezos, are probably the greatest entrepreneurs to date. Besides Tesla, Elon Musk also coordinates the companies SpaceX, Hyperloop and SolarCity. To understand Musk’s ambition and goals we need to see all of these companies as one unit and approach. Each company underlies the concept of the usage of renewable energies or to achieve sustainability with the unified goal to protect or safe our world. In terms of SpaceX this is established due to the goal to colonize the mars as a living alternative to our earth, SolarCity aims at creating homes fully running with solar energy, Hyperloop is an approach to shift and accelerate traffic and transportation under the ground and lastly, Tesla is manufacturing electric vehicles in order to reduce CO2-Emissions. As it could be seen, all these companies, founded or coordinated by Elon Musk, are operating in different areas, but are combined in their unified goal to make the world better. Therefore, we must say that Elon Musk is the greatest and most important asset or capital all of these firms possess. This explains, why the majority of the American citizens have high hopes in him and for what reason business analysts are rating Tesla in the range of general motors and ford, some well-established car manufacturers since years, as stated in the case study. Nonetheless, some people are wondering why Tesla is meant to have such a bright future despite of their recent struggles in terms of production difficulties, which made them neglect their forecasts and demands, and occurred accidents due to failures of their autonomous driving software. The answer to all this, and why Tesla doesn’t have to deal with severe downgrading of Tesla’s stock price, is due to the fact that to a high percentage the ratings are dependent on their CEO Elon Musk.

Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market

Author : Dennis Schindeldecker
Publisher : GRIN Verlag
ISBN 13 : 3668466254
Total Pages : 17 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market by : Dennis Schindeldecker

Download or read book Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market written by Dennis Schindeldecker and published by GRIN Verlag. This book was released on 2017-06-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations

Author : Sebastian Neumann
Publisher : GRIN Verlag
ISBN 13 : 3346234746
Total Pages : 41 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations by : Sebastian Neumann

Download or read book Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations written by Sebastian Neumann and published by GRIN Verlag. This book was released on 2020-08-27 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

The Tesla Way

Author : Michael Valentin
Publisher : Kogan Page Publishers
ISBN 13 : 0749497041
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Tesla Way by : Michael Valentin

Download or read book The Tesla Way written by Michael Valentin and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.

Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires

Author : Ivelin Dobrev
Publisher : GRIN Verlag
ISBN 13 : 396487261X
Total Pages : 101 pages
Book Rating : 4.9/5 (648 download)

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Book Synopsis Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires by : Ivelin Dobrev

Download or read book Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires written by Ivelin Dobrev and published by GRIN Verlag. This book was released on 2020-11-25 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change

Tesla Motors, Inc. Market Analysis and Definition

Author : Dominic Birk
Publisher :
ISBN 13 : 9783668087545
Total Pages : 32 pages
Book Rating : 4.0/5 (875 download)

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Book Synopsis Tesla Motors, Inc. Market Analysis and Definition by : Dominic Birk

Download or read book Tesla Motors, Inc. Market Analysis and Definition written by Dominic Birk and published by . This book was released on 2015-11-25 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.

Competing Business Models For Electric Vehicles

Author : Jasper von Heyden
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (795 download)

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Book Synopsis Competing Business Models For Electric Vehicles by : Jasper von Heyden

Download or read book Competing Business Models For Electric Vehicles written by Jasper von Heyden and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, peak oil and energy dependence have put significant pressure on the current transportation regime. Because of increasing range and efficiency advantages the electric vehicle (EV) has emerged as a viable strategy for addressing these problems. Three case studies were conducted in this research to analyse the status quo of competing business models in the electric vehicle industry and to determine whether and how these business models enable the firms to be successful. Three frameworks will be employed to explore the main critical issues around the business models of the EV enterprises and 14 qualitative interviews with selected experts form various backgrounds will support the findings.

Towards a Sustainable Economy

Author : Pascal da Costa
Publisher : Springer
ISBN 13 : 3319790609
Total Pages : 143 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Towards a Sustainable Economy by : Pascal da Costa

Download or read book Towards a Sustainable Economy written by Pascal da Costa and published by Springer. This book was released on 2018-06-26 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an interdisciplinary account of how technological advances – mainly in the domains of energy and transportation – contribute to the transformation towards a more sustainable economic system. Drawing on methods from engineering, the management sciences and economics, which it combines in the framework of a systems sciences approach, the book presents qualitative and quantitative studies on government regulation, resources management and firms' strategy. Topics covered include the state-market dilemma of government CO2 emission targets, implications of the electrification of the economy, incentives and coercion in government transport policies, and innovations in the electric vehicle industry.

The Case of Tesla as a Disruptor

Author : Dominik Kehrmann
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis The Case of Tesla as a Disruptor by : Dominik Kehrmann

Download or read book The Case of Tesla as a Disruptor written by Dominik Kehrmann and published by . This book was released on 2021 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of disruptive innovation lays the fundamental groundwork for the evolutionary study of markets and companies. While Clayton M.Christensen's theoretical framework addresses the factors that cause successful incumbents to fail, the literature lacks the perspective of determining the process of disruption while it is in its development phase. In response to Christensen's theory of disruption needing to emerge in the low end of the market and his dismissive remarks towards Tesla, Inc.'s possessing disruptor capabilities, a qualitative case study analysis has been conducted. The research aims to present an outlier scenario towards disruption theory and expand the literature's perception. Findings of analyzing Tesla, Inc. and the established automotive industry suggest that battery electric vehicles are disruptive in regard to the internal combustion engine. The model of tracking the technology's cost trajectory, increases in technological performance and value, provide evident data to predict the S-curve adoption compared to historical examples of disruptive technological innovation. Furthermore, the extensive research of autonomous electric vehicles successfully indicates the possibility of disruptive business models such as autonomous mobility as a service. The future execution of Tesla, Inc. and corresponding market responses determine the dimension and pace of disruption in favor of humanity.

Futures Thinking and Organizational Policy

Author : Deborah A. Schreiber
Publisher : Springer
ISBN 13 : 3319949233
Total Pages : 435 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Futures Thinking and Organizational Policy by : Deborah A. Schreiber

Download or read book Futures Thinking and Organizational Policy written by Deborah A. Schreiber and published by Springer. This book was released on 2018-12-19 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations. Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Leading the Revolution

Author : Gary Hamel
Publisher : Harvard Business Press
ISBN 13 : 9781591391463
Total Pages : 337 pages
Book Rating : 4.3/5 (914 download)

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Book Synopsis Leading the Revolution by : Gary Hamel

Download or read book Leading the Revolution written by Gary Hamel and published by Harvard Business Press. This book was released on 2002 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised with a new introduction, this book provides an action plan for any company or individual intent on becoming and staying an industry revolutionary. Hamel argues that the fundamental challenge companies face is reinventing themselves and their industries, not just in times of crisis - but continually. Based on an extensive study of "gray-haired revolutionaries," including Charles Schwab, Cisco, Virgin, UPS, Semex, and GE Capital, Leading the Revolution shows how companies can continue to grow and thrive, even in ever-changing turbulent world markets. Distinctive features and benefits to readers: explains the underlying principles of radical innovation; explores where revolutionary new business concepts come from; identifies the key design criteria for building companies that are activist-friendly and revolution-ready; and details the steps your company must take to make innovation an enduring capability. Packed with insight and practical advice, Leading the Revolution shows you how to: get off the treadmill of incrementalism; save your company from becoming a "one-vision wonder"; harness the imagination and passion of every employee; and create vibrant internal markets for ideas, capital, and talent.

Building the Digital Enterprise

Author : Mark Skilton
Publisher : Springer
ISBN 13 : 1137477725
Total Pages : 170 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Building the Digital Enterprise by : Mark Skilton

Download or read book Building the Digital Enterprise written by Mark Skilton and published by Springer. This book was released on 2016-04-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Business Model Pioneers

Author : Kai-Ingo Voigt
Publisher : Springer
ISBN 13 : 3319388452
Total Pages : 215 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.