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Author : John K. Andreozzi
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.E/5 ( download)
Download or read book Analysis of Subjective Data Using Multidimensional Scaling and Conjoint Measurement written by John K. Andreozzi and published by . This book was released on 1977 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reginald G. Golledge
Publisher : U of Minnesota Press
ISBN 13 : 1452911320
Total Pages : 357 pages
Book Rating : 4.4/5 (529 download)
Download or read book Proximity and Preference written by Reginald G. Golledge and published by U of Minnesota Press. This book was released on 1980 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Marketing Classics Press
ISBN 13 : 1613111819
Total Pages : 32 pages
Book Rating : 4.6/5 (131 download)
Download or read book Conjoint Measurement in Marketing Analysis written by Vithala R. Rao and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas E. Nygren
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (227 download)
Download or read book Conjoint Measurement and Conjoint Scaling: A Users Guide written by Thomas E. Nygren and published by . This book was released on 1982 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint measurement methodology offers a new and potentially useful approach for obtaining psychological scale values for components of multidimensional attributes. This report describes the mathematical foundations of this methodology. Six computer based algorithms that can be used to perform specific kinds of conjoint analysis have been generalized and documented for application as subjective assessment techniques. The six programs (CONJOINT, PCJM2, NONMETRG, MONANOVA, DISTRIB, and DUALDIST) are each summarized with respect to their function as conjoint analysis techniques. Additionally, the appendix provides a step-by-step explanation of data deck arrangements for the programs described. (Author).
Author : Mathematical Social Science Board
Publisher : New York : Seminar Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)
Download or read book Multidimensional Scaling; Theory and Applications in the Behavioral Sciences: Theory written by Mathematical Social Science Board and published by New York : Seminar Press. This book was released on 1972 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony Peter Macmillan Coxon
Publisher : Heinemann Educational Publishers
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)
Download or read book The User's Guide to Multidimensional Scaling written by Anthony Peter Macmillan Coxon and published by Heinemann Educational Publishers. This book was released on 1982 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James C. Lingoes
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.3/5 (91 download)
Download or read book Geometric Representations of Relational Data written by James C. Lingoes and published by . This book was released on 1979 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : F. Gregory Ashby
Publisher : Psychology Press
ISBN 13 : 1317784030
Total Pages : 582 pages
Book Rating : 4.3/5 (177 download)
Download or read book Multidimensional Models of Perception and Cognition written by F. Gregory Ashby and published by Psychology Press. This book was released on 2014-02-04 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mental representations of perceptual and cognitive stimuli vary on many dimensions. In addition, because of quantal fluctuations in the stimulus, spontaneous neural activity, and fluctuations in arousal and attentiveness, mental events are characterized by an inherent variability. During the last several years, a number of models and theories have been developed that explicitly assume the appropriate mental representation is both multidimensional and probabilistic. This new approach has the potential to revolutionize the study of perception and cognition in the same way that signal detection theory revolutionized the study of psychophysics. This unique volume is the first to critically survey this important new area of research.
Author : Joel Michell
Publisher : Psychology Press
ISBN 13 : 1317784073
Total Pages : 201 pages
Book Rating : 4.3/5 (177 download)
Download or read book An Introduction To the Logic of Psychological Measurement written by Joel Michell and published by Psychology Press. This book was released on 2014-02-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book declines to take for granted the widespread assumption that existing psychometric procedures provide scientific measurement. The currently fashionable concepts of measurement within psychology -- operationalism and representationalism -- are critically examined, and the classical view, that measurement is the assessment of quantity, is defended. Within this framework, it is shown how conjoint measurement can be used to test the hypothesis that variables are quantitative. This theme is developed in detail using familiar psychological examples, such as Thurstone's law of comparative judgment, multidimensional scaling, and Coombs' theory of unfolding.
Author : Ingwer Borg
Publisher : Springer
ISBN 13 : 9783319734705
Total Pages : 122 pages
Book Rating : 4.7/5 (347 download)
Download or read book Applied Multidimensional Scaling and Unfolding written by Ingwer Borg and published by Springer. This book was released on 2018-05-25 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in a geometric space (usually of two dimensions). Unfolding is a related method that maps preference data (typically evaluative ratings of different persons on a set of objects) as distances between two sets of points (representing the persons and the objects, resp.). This second edition has been completely revised to reflect new developments and the coverage of unfolding has also been substantially expanded. Intended for applied researchers whose main interests are in using these methods as tools for building substantive theories, it discusses numerous applications (classical and recent), highlights practical issues (such as evaluating model fit), presents ways to enforce theoretical expectations for the scaling solutions, and addresses the typical mistakes that MDS/unfolding users tend to make. Further, it shows how MDS and unfolding can be used in practical research work, primarily by using the smacof package in the R environment but also Proxscal in SPSS. It is a valuable resource for psychologists, social scientists, and market researchers, with a basic understanding of multivariate statistics (such as multiple regression and factor analysis).
Author : Charles Turner
Publisher : Russell Sage Foundation
ISBN 13 : 1610445384
Total Pages : 512 pages
Book Rating : 4.6/5 (14 download)
Download or read book Surveying Subjective Phenomena written by Charles Turner and published by Russell Sage Foundation. This book was released on 1985-03-28 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: In January 1980 a panel of distinguished social scientists and statisticians assembled at the National Academy of Sciences to begin a thorough review of the uses, reliability, and validity of surveys purporting to measure such subjective phenomena as attitudes, opinions, beliefs, and preferences. This review was prompted not only by the widespread use of survey results in both academic and non-academic settings, but also by a proliferation of apparent discrepancies in allegedly equivalent measurements and by growing public concern over the value of such measurements. This two-volume report of the panel's findings is certain to become one of the standard works in the field of survey measurement. Volume I summarizes the state of the art of surveying subjective phenomena, evaluates contemporary measurement programs, examines the uses and abuses of such surveys, and candidly assesses the problems affecting them. The panel also offers strategies for improving the quality and usefulness of subjective survey data. In volume II, individual panel members and other experts explore in greater depth particular theoretical and empirical topics relevant to the panel's conclusions. For social scientists and policymakers who conduct, analyze, and rely on surveys of the national state of mind, this comprehensive and current review will be an invaluable resource.
Author : Paul E. Green
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (248 download)
Download or read book Conjoint Analysis and Multidimensional Scaling written by Paul E. Green and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cody S. Ding
Publisher : Springer
ISBN 13 : 9783030086329
Total Pages : 197 pages
Book Rating : 4.0/5 (863 download)
Download or read book Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research written by Cody S. Ding and published by Springer. This book was released on 2019-01-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fundamentals of multidimensional scaling (MDS) and how this analytic method can be used in applied setting for educational and psychological research. The book tries to make MDS more accessible to a wider audience in terms of the language and examples that are more relevant to educational and psychological research and less technical so that the readers are not overwhelmed by equations. The goal is for readers to learn the methods described in this book and immediately start using MDS via available software programs. The book also examines new applications that have previously not been discussed in MDS literature. It should be an ideal book for graduate students and researchers to better understand MDS. Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research is divided into three parts. Part I covers the basic and fundamental features of MDS models pertaining to applied research applications. Chapters in this section cover the essential features of data that are typically associated with MDS analysis such as preference ration or binary choice data, and also looking at metric and non-metric MDS models to build a foundation for later discussion and applications in later chapters. Part II examines specific MDS models and its applications for education and psychology. This includes spatial analysis methods that can be used in MDS to test clustering effect of items and individual differences MDS model (INDSCAL). Finally, Part III focuses on new applications of MDS analysis in these research fields. These new applications consist of profile analysis, longitudinal analysis, mean-level change, and pattern change. The book concludes with a historical review of MDS development as an analytical method and a look to future directions.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356851
Total Pages : 683 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : T. Garling
Publisher : Elsevier
ISBN 13 : 0080867502
Total Pages : 499 pages
Book Rating : 4.0/5 (88 download)
Download or read book Behavior and Environment written by T. Garling and published by Elsevier. This book was released on 1993-01-28 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Active researchers in the areas of geography and psychology have contributed to this book. Both fields are capable of increasing our scientific knowledge of how human behavior is interfaced with the molar physical environment. Such knowledge is essential for the solution of many of today's most urgent environmental problems. Failure to constrain use of scarce resources, pollution due to human activities, creation of technological hazards and deteriorating urban quality due to vandalism and crime are all well known examples. The influence of psychology in geographical research has long been appreciated but it is only recently that psychologists have recognized they have something to learn from geography. In identifying the importance of two-way interdisciplinary communication, a psychologist and a geographer have been invited to each write a chapter in this book on a designated topic so that close comparisons can be drawn as to how the two disciplines approach the same difficulties. Since the disciplines are to some extent complementary, it is hoped that this close collaboration will have synergistic effects on the attempts of both to find solutions to environmental problems through an increased understanding of the many behavior-environment interfaces.
Author : B. Wegener
Publisher : Psychology Press
ISBN 13 : 1134918542
Total Pages : 497 pages
Book Rating : 4.1/5 (349 download)
Download or read book Social Attitudes and Psychophysical Measurement written by B. Wegener and published by Psychology Press. This book was released on 2013-05-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1982, Social Attitudes and Psychophysical Measurement is a valuable contribution to the field of Cognitive Psychology.
Author : Samuel Fillenbaum
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)
Download or read book Structures in the Subjective Lexicon written by Samuel Fillenbaum and published by . This book was released on 1971 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
