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Analisis De Las Estrategias Corporativas El Caso De Procter And Gamble
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Book Synopsis Análisis de las estrategias corporativas, el caso de Procter and Gamble by : Andrea Pérez Alonso
Download or read book Análisis de las estrategias corporativas, el caso de Procter and Gamble written by Andrea Pérez Alonso and published by . This book was released on 2020 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el presente Trabajo Fin de Grado, se explicarán las estrategias que existen a nivel corporativo y que pueden ser utilizadas por cualquier empresa para crecer tanto de manera interna como externa. Se lleva a cabo una distinción de las cinco direcciones que es posible encontrar y los dos métodos de desarrollo. A continuación en la segunda parte se identifican estos conceptos en el caso concreto de la empresa Procter and Gamble, una multinacional Estadounidense. La parte práctica empieza con un resumen de la historia de la empresa desde el momento de su creación hasta la actualidad y a continuación se realiza un pequeño análisis patrimonial, financiero y económico en el que se observa que la empresa goza de una buena salud empresarial. Por último, al identificar estas cinco direcciones de desarrollo en la empresa, se puede observar que la más destacada es la estrategia de expansión, concretamente el caso de penetración en el mercado. En el análisis del crecimiento externo e interno se llega a la conclusión de que aunque es una empresa que ha experimentado durante muchos años un gran crecimiento externo, es cierto que en los últimos se ha centrado en crecer de manera interna concretando su cartera de negocios. La elección de cada estrategia y método de desarrollo le ha permitido a Procter and Gamble convertirse en una de las empresas más reconocidas a nivel mundial siendo la mayoría de sus marcas líderes en su campo de actividad. Palabras clave: Estrategia, estrategias corporativas, direcciones de desarrollo, métodos de desarrollo, Procter and Gamble.
Book Synopsis Estrategia corporativa, decisiones y métodos en Procter&Gamble y Bimbo by :
Download or read book Estrategia corporativa, decisiones y métodos en Procter&Gamble y Bimbo written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente trabajo fin de grado se centra en el estudio de las direcciones y métodos de desarrollo existentes y su puesta en práctica en las dos empresas elegidas para su estudio. El trabajo fin de grado consta de dos partes, una a nivel teórico donde se recoge el concepto de estrategia propiamente dicha, así como, el de estrategia empresarial y corporativa. Además se incluye el estudio teórico de las direcciones de desarrollo (estrategias de expansión, diversificación, restructuración e integración vertical) y los métodos de desarrollo para llevarlas a cabo (crecimiento interno y externo). La parte práctica se basa en el estudio de las direcciones y métodos de desarrollo en el grupo Procter&Gamble y Bimbo. En este trabajo se analizará la situación de cada empresa aportando, documentación, datos económicos y gráficos que ayuden a comprender las direcciones y los métodos desarrollados con el fin de saber las estrategias elegidas por cada tipo de empresa. Palabras clave: Estrategia, estrategia empresarial, estrategia corporativa, direcciones de desarrollo, expansión, diversificación, restructuración, integración vertical, métodos de desarrollo, crecimiento interno, crecimiento externo.
Book Synopsis Análisis de las estrategias corporativas de dos empresas multinacionales, el caso de Unilever y Henkel by : Carolina Irene Domingo Pérez
Download or read book Análisis de las estrategias corporativas de dos empresas multinacionales, el caso de Unilever y Henkel written by Carolina Irene Domingo Pérez and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente Trabajo Fin de Grado (TFG) pretende analizar las estrategias corporativas que han llevado a cabo desde sus comienzos dos conocidas empresas multinacionales, líderes del sector de los bienes de consumo: Unilever y Henkel. Para ello, en primer lugar se ha enfocado el estudio hacia la parte teórica de las estrategias a nivel corporativo, diferenciando entre direcciones y métodos de desarrollo. En segundo lugar, ya desde un punto de vista más práctico, se han analizado las estrategias llevadas a cabo por cada una de dichas compañías, teniendo en consideración las similitudes y diferencias que existen, tanto en las direcciones de desarrollo adoptadas por las mismas, como en los métodos de desarrollo empleados. Palabras Clave: estrategias corporativas, direcciones de desarrollo, métodos de desarrollo, empresa multinacional.
Book Synopsis Análisis de las estrategias competitivas y corporativas. El caso de la empresa multinacional Dupont by : Álvaro Martínez Fierro
Download or read book Análisis de las estrategias competitivas y corporativas. El caso de la empresa multinacional Dupont written by Álvaro Martínez Fierro and published by . This book was released on 2018 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: El principal objetivo del presente Trabajo de Fin de Grado es determinar qué estrategias competitivas y corporativas emplea la compañía Dupont para competir en los diferentes mercados en los que opera. En concreto, se han analizado las principales estrategias competitivas, liderazgo en costes y diferenciación, seguidas por dicha empresa, así como las estrategias a nivel corporativo utilizadas por la misma, destacando el estudio de las principales direcciones y métodos de desarrollo. Como complemento, asimismo, se han analizado las principales áreas de negocio de la compañía, así como su misión, visión y objetivos, con el fin de tener una visión más global de la misma. A nivel práctico, se han escogido, para su estudio, las acciones más relevantes desempeñadas por la empresa en cada uno de los apartados tratados, con el fin de complementar el marco teórico y conocer con mayor profundidad a la segunda mayor empresa química del mundo.
Book Synopsis Estrategias corporativas como forma de crecimiento empresarial, el Caso de Nestlé by : Laura Salguero Aller
Download or read book Estrategias corporativas como forma de crecimiento empresarial, el Caso de Nestlé written by Laura Salguero Aller and published by . This book was released on 2019 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el presente Trabajo Fin de Grado se presentarán las diferentes estrategias a nivel corporativo que puede emplear una compañía a la hora de crecer, realizando una distinción entre las direcciones y los métodos de desarrollo. Además, se aplicarán los conceptos anteriores al caso de la empresa multinacional de alimentación Nestlé. Así, en primer lugar, se ha llevado a cabo un breve análisis patrimonial, financiero y económico de Nestlé, así como una descripción de su historia y campo de actividad. En segundo lugar, a partir de las diferentes alternativas de crecimiento existentes a nivel teórico, se ha estudiado cuáles aplica Nestlé en su estrategia empresarial. En concreto, el análisis descriptivo realizado pone de manifiesto que la compañía ha optado por crecerempleando un gran número de direcciones de desarrollo, pero destacando sobre todo su diversificación no relacionada y su internacionalización. Por su parte, el método de desarrollo más utilizado es el crecimiento externo a través de fusiones y adquisiciones.Además, la buena elección de sus estrategias corporativas permite a la empresa contar con una buena salud empresarial obteniendo beneficios derivados de su actividad comercial. Palabras clave: estrategias a nivel corporativo, direcciones de desarrollo, métodos dedesarrollo, Nestlé.
Book Synopsis Foreign Direct Investment in Latin America and the Caribbean 2008 by : United Nations
Download or read book Foreign Direct Investment in Latin America and the Caribbean 2008 written by United Nations and published by UN. This book was released on 2010-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreign Relations of the United States series presents the official documentary historical record of major U.S. foreign policy decisions and significant diplomatic activity. The series, which is produced by the State Department's Office of the Historian, began in 1861 and now comprises more than 350 individual volumes. The volumes published over the last two decades increasingly contain declassified records from all the foreign affairs agencies.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Online Brand Communities by : Francisco J. Martínez-López
Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Book Synopsis Advertising International by : Armand Mattelart
Download or read book Advertising International written by Armand Mattelart and published by Routledge. This book was released on 2005-09-20 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Book Synopsis Fashion Communication by : Teresa Sádaba
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Book Synopsis Organizational Behavior by : Don Hellriegel
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Book Synopsis Strategic Brand Management by : Jean-Noël Kapferer
Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis The SAGE Handbook of Media Studies by : John D. H. Downing
Download or read book The SAGE Handbook of Media Studies written by John D. H. Downing and published by SAGE Publications. This book was released on 2004-09-08 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Book Synopsis WebQual by : Eleanor Terese Loiacono
Download or read book WebQual written by Eleanor Terese Loiacono and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Production and Operations Analysis by : Steven Nahmias
Download or read book Production and Operations Analysis written by Steven Nahmias and published by McGraw-Hill. This book was released on 2009 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Both analytical methods centered on factory and service processes, as well as process issues across the supply chain, are included. As always, the text presents the most cutting-edge quantitative models used in operations in a clear, accessible manner. While the familiar structure and organization of the text remains the same as previous editions, the current edition includes several new topics aimed at enhancing the technical content of the book.
Book Synopsis Enabling Environment for the Successful Integration of Small and Medium-sized Enterprises in Global Value Chains by :
Download or read book Enabling Environment for the Successful Integration of Small and Medium-sized Enterprises in Global Value Chains written by and published by UN. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposes practical policy interventions in improving business environment by targeting three South Asian countries namely Bangladesh, Nepal and Sri Lanka and facilitating SMEs access to global and regional markets, especially through global values chains (GVCs).
