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An Investigation Of The Involvement Of Corporate Sponsors With The Individual Franchises Of The National Basketball Association
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Book Synopsis An Investigation of the Involvement of Corporate Sponsors with the Individual Franchises of the National Basketball Association by : Stephen R. LaCroix
Download or read book An Investigation of the Involvement of Corporate Sponsors with the Individual Franchises of the National Basketball Association written by Stephen R. LaCroix and published by . This book was released on 1991 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The National Basketball Association by : Frank P. Jozsa
Download or read book The National Basketball Association written by Frank P. Jozsa and published by World Scientific. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.
Book Synopsis National Basketball Association, The: Business, Organization And Strategy by : Frank P Jozsa, Jr
Download or read book National Basketball Association, The: Business, Organization And Strategy written by Frank P Jozsa, Jr and published by World Scientific. This book was released on 2010-10-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.
Book Synopsis National Basketball Association Strategies by : Frank P. Jozsa Jr.
Download or read book National Basketball Association Strategies written by Frank P. Jozsa Jr. and published by Springer. This book was released on 2014-10-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief identifies and contrasts the groups of National Basketball Association (NBA) expansion franchises and of any teams that relocated from one metropolitan area or city to another from 1950 to 2013. It discusses historical differences and similarities in the teams’ markets and performances and then as members of divisions and conferences. It measures and compares the emergence, development, and success of the teams by analyzing demographic, economic and sport-specific data. It also discusses the respective mergers of the Basketball Association of America and National Basketball League in 1949, and the American Basketball Association and National Basketball Association in 1976. National Basketball Association Strategies makes an important, relevant, and useful contribution to the literature regarding professional sports operations and to the NBA’s short and long run business strategies in American culture. Besides numerous sports fans within metropolitan areas and extended markets of these NBA teams, the book’s audiences are sports historians and researchers, college and public libraries, and current and potential NBA franchise owners and team executives. This Brief may also be used as a reference or supplemental text for college and university students enrolled in such applied undergraduate and graduate courses and seminars as sports administration, sports business, and sports management.
Download or read book Master's Theses Directories written by and published by . This book was released on 1993 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Book Synopsis An Examination of the NBA Jersey Sponsorship Program by : Justin Michael Graeber
Download or read book An Examination of the NBA Jersey Sponsorship Program written by Justin Michael Graeber and published by . This book was released on 2020 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research focuses on consumer behavior and sport sponsorship within the context of the jersey sponsorship program in the National Basketball Association. The aim of this work is to advance the understanding of how brand-property congruence and articulation strategy influence the perception of jersey sponsorships and how consumer-level factors such as team identification affect sponsorship outcomes. This research applied schema congruity theory and expands beyond a one-dimensional fit construct to examine additional dimensions of team-sponsor congruence that build on previous fit, fandom, and articulation research. Different types of fit and sponsor categories were tested to determine the most effective foundation of fit as determined by outcomes of attitude toward team and sponsor, sponsor patronage, and perceptions of team and sponsor social responsibility. Additionally, sponsorship articulation is examined to determine how official communications that explain the patch partnerships influence fan receptivity, attribution of team and sponsor motives, and sponsorship success for corporate and nonprofit sponsors. Results indicated a significant relationship between fit type and sponsor patronage, and team identification is shown to significantly predict attitude toward the team, attitude toward the sponsor, and sponsor patronage. Corporate sponsors that were categorized as having a functional-based fit with the team were found to result in significantly greater purchase intention than corporate sponsors with a schema-based congruence with the team. However, corporate sponsors that were schema-based showed slightly better performance in driving fan attitude than functional-based sponsors. Additionally, significant positive correlations were observed between attitude toward the team and sponsor and purchase intention, as well as CSR perception, team identification, and fandom with sponsor patronage. This research informs sponsorship strategies for brands and properties and provides actionable recommendations for effective commercial and CSR-linked executions. It also equips researchers with direction for future academic study in the field of sport sponsorship, fan behavior, and the role of fandom and team identification. These findings provide practitioners with insight into evidence-based sport sponsorship strategy and equip leaders of brands, properties, and advertising agencies with actionable insights for informing sponsorship decision-making, leveraging team and sponsor assets, and driving maximum sponsorship value
Book Synopsis Investigation Into Allegations of Wrongdoing of Certain Individuals Associated with the Christopher Columbus Quincentenary Jubilee Commission by :
Download or read book Investigation Into Allegations of Wrongdoing of Certain Individuals Associated with the Christopher Columbus Quincentenary Jubilee Commission written by and published by . This book was released on 1994 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Basketball Association Franchises by : Frank P. Jozsa
Download or read book National Basketball Association Franchises written by Frank P. Jozsa and published by Lexington Books. This book was released on 2017-02-09 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development and organization of the NBA and its clubs, how each club has performed in seasons and postseasons, and to what extent each has prospered and succeeded as a business enterprise despite competition for market share from other types of entertainment. Each chapter contains two core themes—Team Performance and Franchise Business. The former highlights how teams won division and conference titles and NBA championships while the latter analyzes and compares financial data including revenue, gate receipts, and operating income. The book also explores such things as when each franchise organized and why it joined the NBA, a brief profile of its current majority owner or ownership group, records of teams’ special coaches and players, attendances at home games, and how their arenas rank as venues for fans. This book explains why particular teams located in very large, large, midsized, or small markets win more games and titles than others and when and how frequently this occurs. In addition, it provides ways to individually—and by division or conference—compare basketball franchises from a financial perspective.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Book Synopsis International Sport Business by : Hans Westerbeek
Download or read book International Sport Business written by Hans Westerbeek and published by Taylor & Francis. This book was released on 2022-06-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.
Book Synopsis International Sport Business Management by : James J. Zhang
Download or read book International Sport Business Management written by James J. Zhang and published by Routledge. This book was released on 2021-04-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Book Synopsis The Business of Sports by : Mark Conrad
Download or read book The Business of Sports written by Mark Conrad and published by Routledge. This book was released on 2009-06-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations--structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in journalism.
Book Synopsis Plunkett's Sports Industry Almanac: Sports Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett
Download or read book Plunkett's Sports Industry Almanac: Sports Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Book Synopsis Match-Fixing in International Sports by : M.R. Haberfeld
Download or read book Match-Fixing in International Sports written by M.R. Haberfeld and published by Springer Science & Business Media. This book was released on 2013-11-23 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Match –fixing has become a widespread international problem in recent years. It includes everything from bribery of players, to putting undue influences on the owners of the soccer clubs, managers, coaches and others who have the ability to affect the final scores. In addition, match-fixing spills over into the arena of illegal betting (in person and online), which creates a host of additional organized crime opportunities, including human trafficking, prostitution, drugs, extortion and even terrorism. This timely volume brings together international contributions with an aim is to increase awareness of the problems associated with match-fixing and the degree to which key agents in sport, particularly young people, are vulnerable. The contributions are based on INTERPOL’s Global Experts Meeting in Singapore, in November 2012, which brought together key speakers to discuss issues surrounding match-fixing and how to combat corruption in football through channels of education. The purpose of this meeting was to identify ways that academia can play a role in developing and implementing training modules and academic courses, including certification procedures, to prevent match-fixing and develop lines of study at all educational levels. This unique work reflects the gravity of the situation around the world together with possible solutions.
Book Synopsis SPORT LEADERSHIP IN THE 21ST CENTURY. by : JOHN F.; BURTON BORLAND (LAURA J.; KANE, GREGORY.)
Download or read book SPORT LEADERSHIP IN THE 21ST CENTURY. written by JOHN F.; BURTON BORLAND (LAURA J.; KANE, GREGORY.) and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Comprehensive Guide to Careers in Sports by : Glenn Wong
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn Wong and published by Jones & Bartlett Learning. This book was released on 2011-06-07 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more students enter the growing field of sports management, there is a greater need for information informing them about their career choices. Careers in Sports provides an overview of what students should consider and expect from the varied career options available to them. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary can they expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for individuals to prepare themselves well and to make the right decisions along the way. Although there are no guarantees of success, this book will increase students’ likelihood of finding success in the sports industry. Encouraging research and realistic expectations, this book has been developed by an author with many years of experience as a respected practitioner, teacher and internship coordinator.
Book Synopsis National JobBank 2010 by : Adams Media
Download or read book National JobBank 2010 written by Adams Media and published by Simon and Schuster. This book was released on 2010-09-15 with total page 3655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetically arranged by state, this indispensable annual director to over 21,000 employers offers a variety of pertienent contact, business, and occupational data. - American Library Association, Business Reference and Services Section (BRASS) Completely updated to include the latest industries and employers, this guide includes complete profiles of more than 20,000 employers nationwide featuring: Full company name, address, phone numbers, and website/e-mail addresses Contacts for professional hiring A description of the companys products or services Profiles may also include: Listings of professional positions advertised Other locations Number of employees Internships offered
