An Investigation Into Advertisements That Employ Elements Of Female Empowerment

Download An Investigation Into Advertisements That Employ Elements Of Female Empowerment full books in PDF, epub, and Kindle. Read online An Investigation Into Advertisements That Employ Elements Of Female Empowerment ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 436 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Advances in Advertising Research (Vol. VI)

Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 400 pages
Book Rating : 4.6/5 (581 download)

DOWNLOAD NOW!

Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances in Advertising Research (Vol. XII)

Author : Alexandra Vignolles
Publisher : Springer Nature
ISBN 13 : 3658404299
Total Pages : 365 pages
Book Rating : 4.6/5 (584 download)

DOWNLOAD NOW!

Book Synopsis Advances in Advertising Research (Vol. XII) by : Alexandra Vignolles

Download or read book Advances in Advertising Research (Vol. XII) written by Alexandra Vignolles and published by Springer Nature. This book was released on 2023 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

Scientific and Technical Aerospace Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Scientific and Technical Aerospace Reports by :

Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1994 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Author : Naresh K. Malhotra
Publisher : Springer
ISBN 13 : 3319111019
Total Pages : 523 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra

Download or read book Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Advertising and Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 1070 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1912 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Handbook of Language, Gender, and Sexuality

Author : Jo Angouri
Publisher : Routledge
ISBN 13 : 1315514834
Total Pages : 532 pages
Book Rating : 4.3/5 (155 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Handbook of Language, Gender, and Sexuality by : Jo Angouri

Download or read book The Routledge Handbook of Language, Gender, and Sexuality written by Jo Angouri and published by Routledge. This book was released on 2021-04-26 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for BAAL (British Association for Applied Linguistics) Book Prize 2022 The Routledge Handbook of Language, Gender, and Sexuality provides an accessible and authoritative overview of this dynamic and growing area of research. Covering cutting-edge debates in eight parts, it is designed as a series of mini edited collections, enabling the reader, and particularly the novice reader, to discover new ways of approaching language, gender, and sexuality. With a distinctive focus both on methodologies and theoretical frameworks, the Handbook includes 40 state-of-the art chapters from international authorities. Each chapter provides a concise and critical discussion of a methodological approach, an empirical study to model the approach, a discussion of real-world applications, and further reading. Each section also contains a chapter by leading scholars in that area, positioning, through their own work and chapters in their part, current state-of-the-art and future directions. This volume is key reading for all engaged in the study and research of language, gender, and sexuality within English language, sociolinguistics, discourse studies, applied linguistics, and gender studies.

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Author : Ana Maria Soares
Publisher : Springer Nature
ISBN 13 : 3031290208
Total Pages : 277 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!

Book Synopsis Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector by : Ana Maria Soares

Download or read book Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector written by Ana Maria Soares and published by Springer Nature. This book was released on 2023-06-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

Advertising & Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.3/5 (243 download)

DOWNLOAD NOW!

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1912 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Abstract Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.E/5 ( download)

DOWNLOAD NOW!

Book Synopsis Technical Abstract Bulletin by :

Download or read book Technical Abstract Bulletin written by and published by . This book was released on with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning

Author : Dr Kevin O Sullivan
Publisher : Academic Conferences Limited
ISBN 13 : 1906638179
Total Pages : 594 pages
Book Rating : 4.9/5 (66 download)

DOWNLOAD NOW!

Book Synopsis ICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning by : Dr Kevin O Sullivan

Download or read book ICICKM2008- 5th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning written by Dr Kevin O Sullivan and published by Academic Conferences Limited. This book was released on with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Employee Recruitment

Author : Jerel E. Slaughter
Publisher : Taylor & Francis
ISBN 13 : 1040003893
Total Pages : 422 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Essentials of Employee Recruitment by : Jerel E. Slaughter

Download or read book Essentials of Employee Recruitment written by Jerel E. Slaughter and published by Taylor & Francis. This book was released on 2024-04-04 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful and comprehensive summary of the field of employee recruitment. Written from a scientific evidence-based perspective, and with contributions from global experts, it reviews the relevant research in the various areas of recruitment, considers the most pressing current issues in studying recruitment topics, and designs future research agendas for the field. Organized into four sections, the text begins by presenting an overview of the study of recruitment, before moving on to demonstrate effective ways of attracting talent, covering methodology, practices, and organizational characteristics. The third section focuses on recruiting specific populations, including women, ethnic and racial minorities, college students, and employed job seekers. This book concludes by providing practical perspectives, with chapters describing how the applicant population is changing, how applicants interact with people and technology during recruitment, the interaction of applicant and organizational political ideology, and offering insights on how to design recruitment programs today and in the future. A foundational resource on employee recruitment, this is the ideal text for scholars and graduate students in industrial and organizational psychology and human resource management. It will also interest practitioners working in the area, along with executive and line managers tasked with responsibility for talent management.

Western Advertising

Author :
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Western Advertising by :

Download or read book Western Advertising written by and published by . This book was released on 1921 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Keywords Index to U.S. Government Technical Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 1160 pages
Book Rating : 4.3/5 (243 download)

DOWNLOAD NOW!

Book Synopsis Keywords Index to U.S. Government Technical Reports by :

Download or read book Keywords Index to U.S. Government Technical Reports written by and published by . This book was released on 1962 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Government Research Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis U.S. Government Research Reports by :

Download or read book U.S. Government Research Reports written by and published by . This book was released on 1963 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1993 World Marketing Congress

Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy

Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Go Figure! New Directions in Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)

DOWNLOAD NOW!

Book Synopsis Go Figure! New Directions in Advertising Rhetoric by : Edward F. McQuarrie

Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric