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Author : Thomas L. Parkinson
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)
Download or read book An Information Processing Approach to Evoked Set Formation written by Thomas L. Parkinson and published by . This book was released on 1978 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Levy
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Chan Yun Yoo
Publisher : Cambria Press
ISBN 13 : 1621968456
Total Pages : 230 pages
Book Rating : 4.6/5 (219 download)
Download or read book Preattentive Processing of Web Advertising written by Chan Yun Yoo and published by Cambria Press. This book was released on 2007 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Levy
Publisher : Springer
ISBN 13 : 9783319366951
Total Pages : pages
Book Rating : 4.3/5 (669 download)
Download or read book Proceedings of the 1993 Academy of Marketing Science (Ams) Annual Conference written by Michael Levy and published by Springer. This book was released on 2016-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, "Journal of the Academy of Marketing Science (JAMS)" and "AMS Review." Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science."
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorne Bozinoff
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.0/5 ( download)
Download or read book A Script Theoretic Approach to Information Processing written by Lorne Bozinoff and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Del I. Hawkins
Publisher : Business Publications, Incorporated
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by Business Publications, Incorporated. This book was released on 1983 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by William L. Wilkie and published by . This book was released on 1990-03-20 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.
Author : Arch G. Woodside
Publisher : Routledge
ISBN 13 : 1136380795
Total Pages : 307 pages
Book Rating : 4.1/5 (363 download)
Download or read book Market-Driven Thinking written by Arch G. Woodside and published by Routledge. This book was released on 2012-06-25 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing Theory and Applications written by and published by . This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marine Resource Economics written by and published by . This book was released on 1995 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myra Spiliopoulou
Publisher : Springer Science & Business Media
ISBN 13 : 9783540313137
Total Pages : 788 pages
Book Rating : 4.3/5 (131 download)
Download or read book From Data and Information Analysis to Knowledge Engineering written by Myra Spiliopoulou and published by Springer Science & Business Media. This book was released on 2006-02-09 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume collects revised versions of papers presented at the 29th Annual Conference of the Gesellschaft für Klassifikation, the German Classification Society, held at the Otto-von-Guericke-University of Magdeburg, Germany, in March 2005. In addition to traditional subjects like Classification, Clustering, and Data Analysis, converage extends to a wide range of topics relating to Computer Science: Text Mining, Web Mining, Fuzzy Data Analysis, IT Security, Adaptivity and Personalization, and Visualization.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 0762314516
Total Pages : 393 pages
Book Rating : 4.7/5 (623 download)
Download or read book Advances in Culture, Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Author : Daniel R. Fesenmaier
Publisher : CABI
ISBN 13 : 1845931092
Total Pages : 371 pages
Book Rating : 4.8/5 (459 download)
Download or read book Destination Recommendation Systems written by Daniel R. Fesenmaier and published by CABI. This book was released on 2006 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550993
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1315445514
Total Pages : 628 pages
Book Rating : 4.3/5 (154 download)
Download or read book Routledge Handbook of Hospitality Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2017-10-02 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Author : Michel Laroche
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 ( download)
Download or read book Consumer Brand Selection and Categorization Processes written by Michel Laroche and published by . This book was released on 1983 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
