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An Exploration Of Rural Small Business Owners Experience With Internet Marketing
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Book Synopsis An Exploration of Rural Small Business Owners Experience with Internet Marketing by : Veronica Monique Triplett
Download or read book An Exploration of Rural Small Business Owners Experience with Internet Marketing written by Veronica Monique Triplett and published by . This book was released on 2020 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This qualitative case study explored how rural small business owners make decisions about using internet marketing as a strategy. To understand the small business owner’s experiences, this study uncovered relevant factors influencing the business owner’s during the decision-making process. The general problem to be addressed is the lack of internet marketing used by small business owners. The project focused on rural small business owners in Sumter and Marengo counties in Alabama, to gain their perspective on internet marketing, the impact that a failure to use internet marketing have on their businesses, and the specific factors that influence them not to use or ineffectively use internet marketing. The owners were the primary decision-makers for their business, and the interviews provided the qualitative data used to develop a list of key factors that influence the decision making process in terms of internet marketing. The research methodology permitted a deeper understanding of the factors contributing to the problem and helped identify potential solutions to the problem. The study concludes with recommendations for future research and application to professional practice.
Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai
Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author :Cheryl Waller Publisher :Strategic Internet Marketing Corporation ISBN 13 :9780692463574 Total Pages :254 pages Book Rating :4.4/5 (635 download)
Book Synopsis Strategic Internet Marketing for Small Business Owners by : Cheryl Waller
Download or read book Strategic Internet Marketing for Small Business Owners written by Cheryl Waller and published by Strategic Internet Marketing Corporation. This book was released on 2015-09-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheryl Waller, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that any one can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you re not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it s worth and living the life you deserve.
Book Synopsis Digital Marketing for Rural Small Businesses by : Chad J J Treadway
Download or read book Digital Marketing for Rural Small Businesses written by Chad J J Treadway and published by . This book was released on 2023-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Book Synopsis Digital Marketing for Rural Small Businesses by : Chad J Treadway
Download or read book Digital Marketing for Rural Small Businesses written by Chad J Treadway and published by . This book was released on 2023-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Book Synopsis Web Marketing for Small Businesses by : Stephanie Diamond
Download or read book Web Marketing for Small Businesses written by Stephanie Diamond and published by Sourcebooks, Inc.. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
Book Synopsis Internet Marketing for Entrepreneurs by : Susan Payton
Download or read book Internet Marketing for Entrepreneurs written by Susan Payton and published by Business Expert Press. This book was released on 2009-08-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers
Book Synopsis Strategic Internet Marketing for Small Business Owners by : Lee Kindig
Download or read book Strategic Internet Marketing for Small Business Owners written by Lee Kindig and published by Independently Published. This book was released on 2019-02-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheryl Carradini, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that anyone can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you're not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it's worth and living the life you deserve.
Book Synopsis The Small Business Internet Marketing Booklet by : Parker Monroe
Download or read book The Small Business Internet Marketing Booklet written by Parker Monroe and published by . This book was released on 2011-05-02 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing is a booming industry. Experts anticipate the boom to continue into the next decade. The growth increase can be for several reasons: the down economy, the innately entrepreneurial mindset of Americans or perhaps because it is a very inexpensive business to set-up and to start-up.Whatever the reasons for the boom, internet marketing has certainly made its mark in the industry as a valid business that, if done right, can generate huge revenue for any type of business.'¬SIf done right,'¬ that is the condition that must exist before any returns can happen. While internet marketing is inexpensive and effortless to set up, it can be tricky and time-consuming to manage during its course. Many small businesses prefer to start out in the internet rather than on a brick and mortar storefront. While many start-ups have failed, many have expanded into large companies because they did things right.This book contains information and instructions on how to do internet marketing the right way. It will provide a very comprehensive coverage of internet marketing tools and strategies that any small business can implement so that, in time, real significant results can be obtained to sustain the online business.
Book Synopsis Small Business Owners Guide To Marketing Your Business On The Internet by : Ben Wheeler
Download or read book Small Business Owners Guide To Marketing Your Business On The Internet written by Ben Wheeler and published by Ben Wheeler. This book was released on 2015-02-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.
Book Synopsis Exploring Rural Enterprise by : Colette Henry
Download or read book Exploring Rural Enterprise written by Colette Henry and published by Emerald Group Publishing. This book was released on 2014-07-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text bridges gaps in the literature by offering an edited collection of contemporary research contributions that explore the complex nature of rural enterprise across a range of settings and geographical contexts. In particular, this book includes up to date policy contributions, as well as valuable insights into rural enterprise in practice.
Book Synopsis Local Greatness Presents How to Get Found Online by : David Harwood
Download or read book Local Greatness Presents How to Get Found Online written by David Harwood and published by CreateSpace. This book was released on 2015-07-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now is a great time to be a small business owner. The internet has leveled the playing field like never before - allowing even the newest entrepreneur to cost-effectively compete with the biggest and most entrenched businesses in town. Crucially, it also allows small business owners to laser focus their marketing efforts on the very consumers who want or need the product or service that their business provides - people in your area who are searching for your type of business on Google right now! Unlike conventional advertising, online marketing allows you to target the very consumers who are actively looking for your type of business because they have an immediate need and they are ready to spend money. This book will teach you exactly what you need to know to create a powerful internet presence for your local business - no matter your prior experience with computers, the internet, or marketing in general. Chapter titles: Introduction Why Every Business Needs an Online Presence Word-of-Mouth Marketing in the Internet Age Online Directories Reviews What Makes a Good Website Measuring Your Success Search Engine Optimization Writing SEO Content The Importance of Videos and Images Link Building Beware of Black Hat SEO What Next? About the Author To learn more about Local Greatness or the author, David Harwood, please visit LocalGreatness.com
Book Synopsis Local Internet Marketing Guide for Business Owners by : Erick Kirks
Download or read book Local Internet Marketing Guide for Business Owners written by Erick Kirks and published by . This book was released on 2013-03-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to effectively market your local business online by following proven strategies used by a successful internet marketing expert with over 14 years of experience. Topics include: Local Internet Marketing - how to become an authority in your market area Social Media Marketing - it really does work (when done for the right reasons) Mobile Marketing - have you looked around lately? Everyone is on their phones! Online Reviews - you can control your online reputation, and bad reviews aren't all "bad" Online Videos - don't let being camera-shy keep you from using online video to your advantage Email Marketing - how to collect contact info from your existing customers & get them back in Press Release Marketing - putting yourself in the news to build your local brand awareness Paid Advertising - paying for clicks works fast and gets results when done properly As a small business owner you often get bombarded daily with sales offers for all kinds of products and services, all of which are positioned to help you grow your business, save money or save time. One of the most pressing challenges is to know where to allocate your marketing budget to get the most ROI. As with many aspects of running a business, the internet has changed the game and continues to redefine how business is done. With regards to marketing, nothing has been more impactful on how to operate a small business than the internet. The Local Internet Marketing Guide for Small Businesses was created in 2013 to provide a launching pad for owners to ignore the noise about the latest shiny software, service tool or social media site you need to be on. There are fundamental actions that should be taken by every local business - actions that matter - and this book helps define them so the owner (you) can take action or hire a reputable company to perform for you. Too often owners refer to what they are familiar with - traditional "offline" advertising and marketing methods like TV, radio, direct mail, Yellow Pages ads, etc. While in many instances these are viable, they are not always the most cost effective or lucrative choices. Arm yourself with the knowledge to be able to confidently find a reputable consultant or marketing firm to help you achieve success by attracting your target audience in your market where they are - online!
Book Synopsis Internet Marketing for Business Answers - Small Business Expert Interviews by : Jim Kukral
Download or read book Internet Marketing for Business Answers - Small Business Expert Interviews written by Jim Kukral and published by . This book was released on 2011 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The absolute best way to learn how to grow a successful business is to pay attention to how the experts have done it before you. Internet Marketing for Business Answers, the Small Business Expert Interviews edition puts you into a private one-on-one session with over 16 of the most successful business owners and entrepreneurs on the Web.
Book Synopsis Internet Marketing for the Small Business Owner by : Tad Stephens
Download or read book Internet Marketing for the Small Business Owner written by Tad Stephens and published by Createspace Independent Publishing Platform. This book was released on 2014-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing for the Small Business Owner Do you See the need for Internet marketing but are not sure of the How-To? Do you want to Avoid costly Internet marketing mistakes you Hear about? What If there was a Guide that answered these questions and was a Joy to read? Internet Marketing for the Small Business Owner tackles the often overwhelming and multilayered world of Internet marketing for the small business in a simple and straight forward manner. It shows you the pieces of the Internet marketing world before diving into the specific tools you would use to market your business online. Each chapter is written to be used on its own, used with other chapters, or as a piece in the bigger puzzle of online marketing. You will gain valuable insight on the most current tools as well as practical tips on using them. You'll be introduced to the many different ways you can do marketing on the Internet. But rather than just stopping there this book will wrap up with some tips on how implement, track, and manage your marketing campaigns on the Internet. Yes Internet marketing is an area that is filled with options, some valuable, some not so valuable, for your business. Seeing all of those options spelled out can be a lot to take in. This book not only tells you what's out there today, it also tells you how to use it. You can expect to learn: -Why is Internet Marketing important and valuable for your business? -How to get your website ready for an Internet marketing campaign? -What exactly is search engine marketing? -How to use content marketing effectively? -Why you should consider social media marketing? -How to best manage and market your online reputation? -How to keep it all organized once you get started? It's a veritable one stop shop of Internet marketing tips, tricks and insights for the small business owner. In fact, even seasoned online marketers could benefit from having this book around as a reference or refresher. It provides some great reminders about the value of the different tools that can be helpful when you're expanding an existing Internet marketing campaign or business. We plan on updating this book at least once a year, possibly more frequently depending on what changes. In between updates we will post new information and updates on our website at http: //www.mediamarketexperts.com/category/internet-marketing-book-updates/. Please stop by anytime and get the latest!
Book Synopsis Can Your Local Business Survive Without the Internet? by : Dave Peterson
Download or read book Can Your Local Business Survive Without the Internet? written by Dave Peterson and published by CreateSpace. This book was released on 2010-04-02 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a local business owner, you need a constant stream of new leads for your business to thrive and grow. The way people search for and find local businesses is changing. Can your business survive without the internet? This book will give you the basic knowledge to be able to start using the internet to grow your business. Whether you decide to do your marketing in house, or outsource the work, you as the owner need to have a basic understanding of what needs to be done to successfully market your business on the internet. The information provided in the book will enable you to get started on your own or give you the knowledge to be able to hire the right individual or company to get the job done correctly. Without this basic knowledge, you will not be able to make an intelligent decision on how to proceed with your internet marketing. If you have already spent money on internet marketing without any results, this information will help you make better decisions going forward. Making the right marketing decisions is vital to the future of your business. This book will give you the information that you need to ensure your business grows or remains strong into the future.
Book Synopsis The Ultimate Guide for Small Business Digital Marketing by : Mark Stafford
Download or read book The Ultimate Guide for Small Business Digital Marketing written by Mark Stafford and published by . This book was released on 2022-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could focus your small business advertising efforts on the things that are proven to work? Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.Websites are critical to your marketing efforts?sometimes.Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. Based on research specific to small businesses.This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts. Marketing can either really help you or it can hurt you.Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more! Here's to more customers!
