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An Empirical Investigation Of Supermarket Differentiation
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Book Synopsis An empirical investigation of supermarket differentiation by : Cornelia Obitz
Download or read book An empirical investigation of supermarket differentiation written by Cornelia Obitz and published by diplom.de. This book was released on 2008-09-23 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Shopping at supermarkets plays an important role in our all lives. Food consumption increased immensely over the past decades and transferred food retailing into a potential and profitable market especially for big supermarket chains in the UK. However this has been realised not only by a few enterprises, thus food retailing became a challenging and demanding business in a high competitive environment. In correlation with these facts the first question that comes in mind is how can all these supermarkets compete successfully and defend their market position?. It is generally agreed that competitive advantage is necessary for companies to be successful. Mintzberg explains that supermarkets have represented successful generic strategies in the past but they must go beyond this generic strategy and find a way of competing in this business. With this background differentiation turns out as a current problem in the field of food retailing. Above all, plenty of theories of competitive advantage for manufacturers exist but retailing is still a sparely investigated field. Furthermore food retailers in the UK are operating in a high competitive industry more than every other European country and Cox & Brittain describe grocery retailing in the UK as an interesting field of competitive battles. Thus, theories are applied especially to supermarkets in the UK. Hence, this study focuses on the largest supermarket chains in the UK and the role and importance of differentiation in the field of competitive advantage is investigated and questioned. Academic objectives of the dissertation: The objective of this dissertation is to enrich the profound and wide field of competitive advantage with new findings. With the investigation of differentiation in food retailing a so far scarce analysed but complex topic is enlightened. During the exploration of the literature it became apparent that differentiation strategies are only of value for companies when differences between companies or brands add value to customers. Hence, customer perception creates a further main part of the literature review and the research. An empirical study with customers is conducted to highlight the customer perception of differentiation strategies in the UK food retail industry. The aim of the study is to reveal to what dimensions customer perception can influence differentiation strategies. The end result of primary research will rectify whether theory and [...]
Book Synopsis Supermarket Differentiation in the Uk by : Cornelia Obitz
Download or read book Supermarket Differentiation in the Uk written by Cornelia Obitz and published by Diplomica Verlag. This book was released on 2009-05 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies. A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study. The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.
Book Synopsis An Empirical Investigation of Price Rigidity in the Grocery Retail Sector by : Xiaogong Huang
Download or read book An Empirical Investigation of Price Rigidity in the Grocery Retail Sector written by Xiaogong Huang and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexibility in prices is generally assumed to be a key factor in gaining competitive advantage in sectors like the supermarket grocery stores. However, changing prices frequently is a costly exercise for retailers. The degree of price rigidity is therefore determined by this need to respond to changing market conditions as well as the inherent costs of changing prices. This tension makes the degree of price rigidity of great empirical importance to marketers and economists. To this end, this thesis empirically explores price rigidity in the supermarket grocery sector. It investigates price rigidity using observational price data over a period of 52 weeks, across 11 categories including almost one hundred SKUs, and from three different stores in a Montreal area. Price rigidity is estimated both in temporary (sales price) as well as more permanent price changes (regular price). It also investigates asymmetries in price rigidities. The general results show a surprisingly high degree of price rigidity with a higher rigidity in permanent price changes being complemented by a compensatory flexibility in sales prices. Prices remain unchanged for more than 9 weeks on the average for sales price, and more than 14 weeks on average for regular prices. We also find some evidence of asymmetric price rigidity, although limited and not statistically significant within the constraint of the limited dataset. The patterns suggest that both store and category level factors could be important sources of variation of price rigidity. This calls for more research into their respective roles.
Book Synopsis Handbook on the Economics of Retailing and Distribution by : Emek Basker
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Book Synopsis Vertical Product Differentiation and Competition in the Supermarket Industry by : Paul Bryan Ellickson
Download or read book Vertical Product Differentiation and Competition in the Supermarket Industry written by Paul Bryan Ellickson and published by . This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Dr Kalgi Shah Dr MamtaBrahmbhatt Publisher :Archers & Elevators Publishing House ISBN 13 :8194517052 Total Pages : pages Book Rating :4.1/5 (945 download)
Book Synopsis Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat by : Dr Kalgi Shah Dr MamtaBrahmbhatt
Download or read book Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Empirical Studies of Marketing, Product Differentiation, Pricing, and Competition by : Charles King
Download or read book Empirical Studies of Marketing, Product Differentiation, Pricing, and Competition written by Charles King and published by . This book was released on 1997 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Differentiated Products by : Michael R. Baye
Download or read book Advertising and Differentiated Products written by Michael R. Baye and published by Elsevier. This book was released on 2001-10-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
Book Synopsis The measurement of product differentiation in empirical studies of trade flows by : David Greenaway
Download or read book The measurement of product differentiation in empirical studies of trade flows written by David Greenaway and published by . This book was released on 1982 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Constantin Zopounidis Publisher :Springer Science & Business Media ISBN 13 :147572845X Total Pages :520 pages Book Rating :4.4/5 (757 download)
Book Synopsis Managing in Uncertainty: Theory and Practice by : Constantin Zopounidis
Download or read book Managing in Uncertainty: Theory and Practice written by Constantin Zopounidis and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo
Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Book Synopsis Agricultural Economics Research by :
Download or read book Agricultural Economics Research written by and published by . This book was released on 1981 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Knowledge Management and Drivers of Innovation in Services Industries by : Ordóñez de Pablos, Patricia
Download or read book Knowledge Management and Drivers of Innovation in Services Industries written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2012-04-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge Management is concerned with all aspects of eliciting, acquiring, modelling, and managing knowledge. Application of knowledge resources successfully helps the organization to deliver creative products and services. Especially in service business, service job experience and information about the customer, as well as the installed site equipment, are key factors to deliver services efficiently and with high quality. In many cases supporting information is stored in different backend systems and it needs to be retrieved, aggregated, and presented on demand. Knowledge Management and Drivers of Innovation in Services Industries provides a comprehensive collection of knowledge from experts within the Information and Knowledge Management field. Outlining areas on Knowledge Management, Innovation, Information Technologies and Systems, and Services Industry, this book provides insight for academic professors, policymakers, and students alike.
Book Synopsis Empirical Studies of Differentiation in the Fast-food Industry by : Raphael Chaim Thomadsen
Download or read book Empirical Studies of Differentiation in the Fast-food Industry written by Raphael Chaim Thomadsen and published by . This book was released on 2001 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Investigation of the Relationship Between Market Growth and Changes in Concentration in Consumer Goods Industries Characterized by Varying Levels of Product Differentation by : William G. Forgang
Download or read book An Empirical Investigation of the Relationship Between Market Growth and Changes in Concentration in Consumer Goods Industries Characterized by Varying Levels of Product Differentation written by William G. Forgang and published by . This book was released on 1970 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Education Management and Management Science by : Dawei Zheng
Download or read book Education Management and Management Science written by Dawei Zheng and published by CRC Press. This book was released on 2015-07-28 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo
