Proceedings of the 1996 Multicultural Marketing Conference

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Author :
Publisher : Springer
ISBN 13 : 3319173952
Total Pages : 404 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury

Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Creating Images and the Psychology of Marketing Communication

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Author :
Publisher : Psychology Press
ISBN 13 : 1135606641
Total Pages : 442 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Writing a Thesis Proposal First Edition

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Author :
Publisher : Rex Bookstore, Inc.
ISBN 13 : 9789712324789
Total Pages : 124 pages
Book Rating : 4.3/5 (247 download)

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Book Synopsis Writing a Thesis Proposal First Edition by :

Download or read book Writing a Thesis Proposal First Edition written by and published by Rex Bookstore, Inc.. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Men, Masculinity and the Media

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Author :
Publisher : SAGE
ISBN 13 : 0803941633
Total Pages : 285 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Men, Masculinity and the Media by : Steve Craig

Download or read book Men, Masculinity and the Media written by Steve Craig and published by SAGE. This book was released on 1992-02-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.

Political Economy of Gender and Development in Africa

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Publisher : Springer Nature
ISBN 13 : 3031188292
Total Pages : 236 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Political Economy of Gender and Development in Africa by : Bhabani Shankar Nayak

Download or read book Political Economy of Gender and Development in Africa written by Bhabani Shankar Nayak and published by Springer Nature. This book was released on 2023-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the issues and challenges of gender and development in Africa. The current needs of women in Africa are connected with the possible future emancipation of women from institutions and processes that perpetuate poverty to overcome gendered development processes and patriarchal economic policies at work. The role of legal, political, cultural, religious, and economic institutions in development are examined to highlight marginalisation within uneven development processes embedded with capitalism. Broader development issues, such as property rights, food security, accessibility of resources, and environmental change, are also discussed. This book aims to reimagine African development from an issue-based perspective that moves beyond gender stereotypes and narrow silo of patriarchal development. The volume is relevant to students and researchers interested in the political economy, development and feminist economics.

Women and Smoking

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Author :
Publisher : Office of the Surgeon General
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Women and Smoking by : United States. Public Health Service. Office of the Surgeon General

Download or read book Women and Smoking written by United States. Public Health Service. Office of the Surgeon General and published by Office of the Surgeon General. This book was released on 2001 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second report from the U.S. Surgeon General devoted to women and smoking. Includes executive summary, chapter conclusions, full text chapters, and references.

Asian Journal of Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Asian Journal of Marketing by :

Download or read book Asian Journal of Marketing written by and published by . This book was released on 1994 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chronicles of Golden Friars

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Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Chronicles of Golden Friars by : Joseph Sheridan Le Fanu

Download or read book Chronicles of Golden Friars written by Joseph Sheridan Le Fanu and published by . This book was released on 1977 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gender and Media

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Publisher : Routledge
ISBN 13 : 1000463583
Total Pages : 224 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Gender and Media by : Tonny Krijnen

Download or read book Gender and Media written by Tonny Krijnen and published by Routledge. This book was released on 2021-10-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples. This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.

Provocateur

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)

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Book Synopsis Provocateur by : Anthony Joseph Paul Cortese

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

Consuming Angels

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Publisher : Oxford University Press
ISBN 13 : 0195358872
Total Pages : 237 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Consuming Angels by : Lori Anne Loeb

Download or read book Consuming Angels written by Lori Anne Loeb and published by Oxford University Press. This book was released on 1994-10-13 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

The Madness of Women

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Publisher : Routledge
ISBN 13 : 1136656316
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Madness of Women by : Jane Professor Ussher

Download or read book The Madness of Women written by Jane Professor Ussher and published by Routledge. This book was released on 2011-03-28 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nominated for the 2012 Distinguished Publication Award of the Association for Women in Psychology! Why are women more likely to be positioned or diagnosed as mad than men? If madness is a social construction, a gendered label, as many feminist critics would argue, how can we understand and explain women's prolonged misery and distress? In turn, can we prevent or treat women’s distress, in a non-pathologising women centred way? The Madness of Women addresses these questions through a rigorous exploration of the myths and realities of women's madness. Drawing on academic and clinical experience, including case studies and in-depth interviews, as well as on the now extensive critical literature in the field of mental health, Jane Ussher presents a critical multifactorial analysis of women's madness that both addresses the notion that madness is a myth, and yet acknowledges the reality and multiple causes of women's distress. Topics include: The genealogy of women’s madness – incarceration of difficult or deviant women Regulation through treatment Deconstrucing depression, PMS and borderline personality disorder Madness as a reasonable response to objectification and sexual violence Women’s narratives of resistance This book will be of great interest to students and scholars of psychology, gender studies, sociology, women's studies, cultural studies, counselling and nursing.

Sociological Abstracts

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Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sociological Abstracts by : Leo P. Chall

Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1998 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emancipation's Daughters

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Publisher : Duke University Press
ISBN 13 : 1478012501
Total Pages : 189 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Emancipation's Daughters by : Riché Richardson

Download or read book Emancipation's Daughters written by Riché Richardson and published by Duke University Press. This book was released on 2020-11-23 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Emancipation's Daughters, Riché Richardson examines iconic black women leaders who have contested racial stereotypes and constructed new national narratives of black womanhood in the United States. Drawing on literary texts and cultural representations, Richardson shows how five emblematic black women—Mary McLeod Bethune, Rosa Parks, Condoleezza Rice, Michelle Obama, and Beyoncé—have challenged white-centered definitions of American identity. By using the rhetoric of motherhood and focusing on families and children, these leaders have defied racist images of black women, such as the mammy or the welfare queen, and rewritten scripts of femininity designed to exclude black women from civic participation. Richardson shows that these women's status as national icons was central to reconstructing black womanhood in ways that moved beyond dominant stereotypes. However, these formulations are often premised on heteronormativity and exclude black queer and trans women. Throughout Emancipation's Daughters, Richardson reveals new possibilities for inclusive models of blackness, national femininity, and democracy.

Media and the Sexualization of Childhood

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Publisher : Routledge
ISBN 13 : 131768401X
Total Pages : 275 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Media and the Sexualization of Childhood by : Barrie Gunter

Download or read book Media and the Sexualization of Childhood written by Barrie Gunter and published by Routledge. This book was released on 2014-04-29 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can have on the socialisation and psychological development of children and the extent to which the premature introduction of sexuality into their lives can place them at risk of unwanted attention. This book explores these issues using an evidence based approach that draws on research findings from around the world, representing the most comprehensive single account of the field. The book will be invaluable to students studying topics surrounding children and the media and childhood studies, as well as students of communication, media, cultural studies, sociology, psychology and health science.

Roughing it in the Suburbs

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Publisher : University of Toronto Press
ISBN 13 : 9780802080417
Total Pages : 486 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Roughing it in the Suburbs by : Valerie J. Korinek

Download or read book Roughing it in the Suburbs written by Valerie J. Korinek and published by University of Toronto Press. This book was released on 2000-01-01 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korinek shows that rather than promoting domestic perfection, Chatelaine did not cling to the stereotypes of the era, but instead forged ahead, providing women with a variety of images, ideas, and critiques of women's role in society.