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Author : Henry S. Dilcher
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (228 download)
Download or read book An Analysis of the Deficiencies in TV Audience Measurement written by Henry S. Dilcher and published by . This book was released on 1959 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1135603413
Total Pages : 417 pages
Book Rating : 4.1/5 (356 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author : James G. Webster
Publisher : Routledge
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.X/5 (2 download)
Download or read book Ratings Analysis written by James G. Webster and published by Routledge. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Author : J. Bourdon
Publisher : Springer
ISBN 13 : 1137345101
Total Pages : 285 pages
Book Rating : 4.1/5 (373 download)
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author : Lawrence Myers
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (21 download)
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Agnès Estibals
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book A statistical analysis of television audience measurement systems and their implications written by Agnès Estibals and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Belson
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Impact of Television written by William A. Belson and published by . This book was released on 1967 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Audience Research Methods (ARM) Group
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book Towards Global Guidelines for Television Audience Measurement written by Audience Research Methods (ARM) Group and published by . This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ien Ang
Publisher : Routledge
ISBN 13 : 1134940416
Total Pages : 366 pages
Book Rating : 4.1/5 (349 download)
Download or read book Desperately Seeking the Audience written by Ien Ang and published by Routledge. This book was released on 2006-06-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.
Author : James G. Webster
Publisher : Psychology Press
ISBN 13 : 9780805830996
Total Pages : 282 pages
Book Rating : 4.8/5 (39 download)
Download or read book Ratings Analysis written by James G. Webster and published by Psychology Press. This book was released on 2000 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them. Key features of the second edition include: * An overview of the major types of audience research, * Current examples of the most common audience research reports, * A complete glossary of audience research terms, and * A listing of the major suppliers of syndicated audience research. Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.
Author : Wai-On Thomas Wu
Publisher : Open Dissertation Press
ISBN 13 : 9781361163788
Total Pages : pages
Book Rating : 4.1/5 (637 download)
Download or read book Television Audience Measurement written by Wai-On Thomas Wu and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Television Audience Measurement: a Study of Why Television Audience Measurement is Undertaken in Hong Kong, What Information is Needed by Users and How This Information Should Be Presented" by Wai-on, Thomas, Wu, 吳偉岸, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126264 Subjects: Television viewers - China - Hong Kong
Author : Manfred Meyer
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book Educational Programmes on Television--deficiencies, Support, Chances written by Manfred Meyer and published by . This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Stephen Scanlan
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (244 download)
Download or read book An Analysis of Radio and Television Audience Size Measurement Techniques written by John Stephen Scanlan and published by . This book was released on 1957 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond A. Kent
Publisher : Routledge
ISBN 13 : 9780415082907
Total Pages : 202 pages
Book Rating : 4.0/5 (829 download)
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by Routledge. This book was released on 1994-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Audience Measurement written by and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip D. Jursek
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (319 download)
Download or read book Television in Transition written by Philip D. Jursek and published by . This book was released on 1989 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip D. Jursek
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (18 download)
Download or read book An Analysis of Broadcast Audience Measurement written by Philip D. Jursek and published by . This book was released on 1970 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
