An Analysis Of The Application Of Selected Search Engine Optimization Seo Techniques And Their Effectiveness On Googles Search Ranking Algorithm

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The Engaged Scholar

Author : Andrew J. Hoffman
Publisher : Stanford University Press
ISBN 13 : 1503629252
Total Pages : 117 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The Engaged Scholar by : Andrew J. Hoffman

Download or read book The Engaged Scholar written by Andrew J. Hoffman and published by Stanford University Press. This book was released on 2021-03-02 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society and democracy are ever threatened by the fall of fact. Rigorous analysis of facts, the hard boundary between truth and opinion, and fidelity to reputable sources of factual information are all in alarming decline. A 2018 report published by the RAND Corporation labeled this problem "truth decay" and Andrew J. Hoffman lays the challenge of fixing it at the door of the academy. But, as he points out, academia is prevented from carrying this out due to its own existential crisis—a crisis of relevance. Scholarship rarely moves very far beyond the walls of the academy and is certainly not accessing the primarily civic spaces it needs to reach in order to mitigate truth corruption. In this brief but compelling book, Hoffman draws upon existing literature and personal experience to bring attention to the problem of academic insularity—where it comes from and where, if left to grow unchecked, it will go—and argues for the emergence of a more publicly and politically engaged scholar. This book is a call to make that path toward public engagement more acceptable and legitimate for those who do it; to enlarge the tent to be inclusive of multiple ways that one enacts the role of academic scholar in today's world.

International Conference on Innovative Computing and Communications

Author : Deepak Gupta
Publisher : Springer Nature
ISBN 13 : 9811551138
Total Pages : 1152 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis International Conference on Innovative Computing and Communications by : Deepak Gupta

Download or read book International Conference on Innovative Computing and Communications written by Deepak Gupta and published by Springer Nature. This book was released on 2020-08-01 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes high-quality research papers presented at the Third International Conference on Innovative Computing and Communication (ICICC 2020), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on 21–23 February, 2020. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.

Search Engine Optimization and Marketing

Author : Subhankar Das
Publisher : CRC Press
ISBN 13 : 1000192679
Total Pages : 142 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Search Engine Optimization and Marketing by : Subhankar Das

Download or read book Search Engine Optimization and Marketing written by Subhankar Das and published by CRC Press. This book was released on 2021-01-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Search Engine Optimization

Author : Andreas Veglis
Publisher : MDPI
ISBN 13 : 3039368184
Total Pages : 102 pages
Book Rating : 4.0/5 (393 download)

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Book Synopsis Search Engine Optimization by : Andreas Veglis

Download or read book Search Engine Optimization written by Andreas Veglis and published by MDPI. This book was released on 2021-02-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Handbook of Research on Software Quality Innovation in Interactive Systems

Author : Cipolla-Ficarra, Francisco Vicente
Publisher : IGI Global
ISBN 13 : 179987012X
Total Pages : 501 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Software Quality Innovation in Interactive Systems by : Cipolla-Ficarra, Francisco Vicente

Download or read book Handbook of Research on Software Quality Innovation in Interactive Systems written by Cipolla-Ficarra, Francisco Vicente and published by IGI Global. This book was released on 2021-03-19 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inclusion of experts in communicability in the software industry has allowed timeframes to speed up in the commercialization of new technological products worldwide. However, this constant evolution of software in the face of the hardware revolution opens up a host of new horizons to maintain and increase the quality of the interactive systems following a set of standardized norms and rules for the production of interactive software. Currently, we see some efforts towards this goal, but they are still partial solutions, incomplete, and flawed from the theoretical as well as practical points of view. If the quality of the interactive design is analyzed, it is left to professionals to generate systems that are efficient, reliable, user-friendly, and cutting-edge. The Handbook of Research on Software Quality Innovation in Interactive Systems analyzes the quality of the software applied to the interactive systems and considers the constant advances in the software industry. This book reviews the past and present of information and communication technologies with a projection towards the future, along with analyses of software, software design, phrases to use, and the purposes for software applications in interactive systems. This book is ideal for students, professors, researchers, programmers, analysists of systems, computer engineers, interactive designers, managers of software quality, and evaluators of interactive systems.

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449304214
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-17 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

Advancements in Smart Computing and Information Security

Author : Sridaran Rajagopal
Publisher : Springer Nature
ISBN 13 : 3031591070
Total Pages : 422 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Advancements in Smart Computing and Information Security by : Sridaran Rajagopal

Download or read book Advancements in Smart Computing and Information Security written by Sridaran Rajagopal and published by Springer Nature. This book was released on with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi

Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Encyclopedia of Library and Information Sciences

Author : John D. McDonald
Publisher : CRC Press
ISBN 13 : 1000031543
Total Pages : 5538 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Encyclopedia of Library and Information Sciences by : John D. McDonald

Download or read book Encyclopedia of Library and Information Sciences written by John D. McDonald and published by CRC Press. This book was released on 2017-03-15 with total page 5538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.

Beyond the Valley

Author : Ramesh Srinivasan
Publisher : MIT Press
ISBN 13 : 0262539608
Total Pages : 419 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Beyond the Valley by : Ramesh Srinivasan

Download or read book Beyond the Valley written by Ramesh Srinivasan and published by MIT Press. This book was released on 2020-09-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

Search Engine Optimization

Author : Kristopher B. Jones
Publisher : John Wiley and Sons
ISBN 13 : 111803631X
Total Pages : 635 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Search Engine Optimization by : Kristopher B. Jones

Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley and Sons. This book was released on 2011-01-13 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

E-Business Managerial Aspects, Solutions and Case Studies

Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
ISBN 13 : 1609604652
Total Pages : 363 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis E-Business Managerial Aspects, Solutions and Case Studies by : Cruz-Cunha, Maria Manuela

Download or read book E-Business Managerial Aspects, Solutions and Case Studies written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2010-12-31 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a discussion of the managerial aspects, solutions and case studies related to e-business, disseminating current achievements and practical solutions and applications"--Provided by publisher.

Computerworld

Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 2007-06-04 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Information and Communication Technologies in Tourism 2020

Author : Julia Neidhardt
Publisher : Springer Nature
ISBN 13 : 3030367371
Total Pages : 323 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Information and Communication Technologies in Tourism 2020 by : Julia Neidhardt

Download or read book Information and Communication Technologies in Tourism 2020 written by Julia Neidhardt and published by Springer Nature. This book was released on 2019-12-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.

Performance Marketing with Google Analytics

Author : Sebastian Tonkin
Publisher : John Wiley and Sons
ISBN 13 : 1118076702
Total Pages : 456 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Performance Marketing with Google Analytics by : Sebastian Tonkin

Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.