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Book Synopsis Brand Management by : Harsh V. Verma
Download or read book Brand Management written by Harsh V. Verma and published by Excel Books India. This book was released on 2006 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author : Publisher :Sixthsense Publications ISBN 13 : Total Pages :392 pages Book Rating :4./5 ( download)
Download or read book written by and published by Sixthsense Publications. This book was released on with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Campaign Chronicle: Indian Brands Advertising Saga by : Anurag Lala
Download or read book The Campaign Chronicle: Indian Brands Advertising Saga written by Anurag Lala and published by Notion Press. This book was released on 2023-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.
Book Synopsis Wasons Textbook of Business Studies, Class-XI, 2022/e by : V. WASON
Download or read book Wasons Textbook of Business Studies, Class-XI, 2022/e written by V. WASON and published by S. Chand Publishing. This book was released on with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps a first of its kind, this book has been brought to you after doing a pilot study of its contents. Students of varying caliber drawn from different schools have been exposed to its contents for many years. Visible improvement in their results encouraged me to bring out this book for the benefit of larger academic fraternity.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522571175 Total Pages :1590 pages Book Rating :4.5/5 (225 download)
Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Download or read book The Cheese Industry in India written by and published by Chillibreeze. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Book Synopsis Entrepreneurship Development in India by : Anshuja Tiwari
Download or read book Entrepreneurship Development in India written by Anshuja Tiwari and published by Sarup & Sons. This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) Publisher : ISBN 13 : Total Pages :780 pages Book Rating :4.0/5 (17 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) and published by . This book was released on 1977 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies Publisher : ISBN 13 : Total Pages :772 pages Book Rating :4.3/5 (91 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies Publisher : ISBN 13 : Total Pages :776 pages Book Rating :4.:/5 (31 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978: Special hearings. Testimony of public witnesses by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978: Special hearings. Testimony of public witnesses written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : S. Jayachandran
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Book Synopsis Sustainable Horticulture, Volume 1 by : Debashis Mandal
Download or read book Sustainable Horticulture, Volume 1 written by Debashis Mandal and published by CRC Press. This book was released on 2018-08-06 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Horticulture, Volume 1: Diversity, Production, and Crop Improvements is part of a two-volume compendium that addresses the most important topics facing horticulture around the world today. Volume 1, on Diversity, Production, and Crop Improvement, outlines the contemporary trends in sustainable horticulture research, covering such topics as crop diversity, species variability and conservation strategies, production technology, tree architecture management, plant propagation and nutrition management, organic farming, and new dynamics in breeding and marketing of horticulture crops. Sections include: Genetic Resources & Biodiversity Conservation Production & Marketing of Horticulture Crops Crop Improvement & Biotechnology Together with Volume 2: Food, Health, and Nutrition, this two-volume compendium presents an abundance of new research on sustainable horticulture that will be valuable for a broad audience, including students of horticulture, faculty and instructors, scientists, agriculturists, government and nongovernment organizations, and other industry professionals.
Book Synopsis Transformational Culture by : David Liddle
Download or read book Transformational Culture written by David Liddle and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.
Download or read book Imperial World written by William L Frame and published by Fulton Books, Inc.. This book was released on 2023-03-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empress Isabella feared the burly-bodied, six-legged, narrow-headed creature known as kessra. Her fear of the Planos predator, combined with the late Admiral Harrington's suspicions of the creature's intelligence, made each seek a different path to aid Jennifer and the natives of Planos. Isabella never imagined the transformation of Jennifer's mountain cavern home into a functional pioneering homestead with a few modern technological advantages to enhance their safety would become the focal point of the fearsome creature's rage. She knew Taric was aware the empire had to remain true to the charter's bylaws of noninterference in the natural progression of species evolution. Upon receiving Taric's vid message, she witnessed his emergence as a leader, formally requesting the establishment of political and trade relations between their worlds, instantly providing the empire an opportunity to assist without actively interfering with a trade partner's internal affairs. Leaning back in her desk chair with her eyes closed, imagining Jennifer witnessing the siege of her mountain home amid a rising number of savage, unforgiving predators encroaching into the territory, a frightening vision began to play out in her mind of terrifying enraged beasts rapidly advancing toward Jennifer in a coordinated swarm. Shivering with fright, not wishing to see further into the depths of her imagination, Isabella opened her eyes, fearfully shouting in the privacy of her empty office, "No! No! That's not real!" Yet questioning the imaginative visions within her mind's eye, Isabella sensed a faint nagging presence of premonition, asking her, "Or is it?" Apprehensive of the grim reality facing Planos increased Isabella's anxiety over the survival of vulnerable natives living in the eastern wilderness. However, in this case, Isabella believed any variation of humanoid life in the galaxy has more value than a merciless predator with feeding habits akin to sharks inhabiting Earth's oceans. Isabella had to return to Planos, secretly hoping Merlin, the AI inhabiting the fleet's flagship, Maleficent, could ascertain the true scope of the crisis and provide a course of action without violating the charter's strict bylaws.
Book Synopsis Agribusiness Innovation and Contextual Evolution, Volume II by : Antonino Galati
Download or read book Agribusiness Innovation and Contextual Evolution, Volume II written by Antonino Galati and published by Springer Nature. This book was released on with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
