American Graphic Design Advertising 28

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Advertising Design and Typography

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 226 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Advertising Design and Typography by : Alex W. White

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design

Author : Donna Reynolds
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534561005
Total Pages : 114 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Graphic Design by : Donna Reynolds

Download or read book Graphic Design written by Donna Reynolds and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.

American Graphic Design & Advertising 28

Author : Suzanna Stephens
Publisher :
ISBN 13 : 9780989120425
Total Pages : 0 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis American Graphic Design & Advertising 28 by : Suzanna Stephens

Download or read book American Graphic Design & Advertising 28 written by Suzanna Stephens and published by . This book was released on 2014-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of all winning work from the American Graphic Design & Advertising 28 competition. The first chapter profiles the Best of Category winners.

Baseline Shift

Author : Briar Levit
Publisher : Chronicle Books
ISBN 13 : 1648960839
Total Pages : 193 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis Baseline Shift by : Briar Levit

Download or read book Baseline Shift written by Briar Levit and published by Chronicle Books. This book was released on 2021-12-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world. Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher during Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

American Modernism

Author : R. Roger Remington
Publisher : Yale University Press
ISBN 13 : 9780300098167
Total Pages : 202 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis American Modernism by : R. Roger Remington

Download or read book American Modernism written by R. Roger Remington and published by Yale University Press. This book was released on 2003-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.

The Origins of Graphic Design in America, 1870-1920

Author : Burton Raffel
Publisher : Yale University Press
ISBN 13 : 9780300068351
Total Pages : 246 pages
Book Rating : 4.0/5 (683 download)

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Book Synopsis The Origins of Graphic Design in America, 1870-1920 by : Burton Raffel

Download or read book The Origins of Graphic Design in America, 1870-1920 written by Burton Raffel and published by Yale University Press. This book was released on 1997-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

Lester Beall

Author : R. Roger Remington
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730029
Total Pages : 152 pages
Book Rating : 4.7/5 (3 download)

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Book Synopsis Lester Beall by : R. Roger Remington

Download or read book Lester Beall written by R. Roger Remington and published by W. W. Norton & Company. This book was released on 1996-03-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Government Research Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 2180 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis U.S. Government Research Reports by :

Download or read book U.S. Government Research Reports written by and published by . This book was released on 1964 with total page 2180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Graphic Design Awards

Author : Graphic Design USA.
Publisher : Visual Reference Pub Incorporated
ISBN 13 : 9781584710288
Total Pages : 204 pages
Book Rating : 4.7/5 (12 download)

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Book Synopsis American Graphic Design Awards by : Graphic Design USA.

Download or read book American Graphic Design Awards written by Graphic Design USA. and published by Visual Reference Pub Incorporated. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extraordinary guide documents over 750 exciting examples of the ultimate in design excellence! Culled from thousands of entries to Graphic Design: USA's award competition, these unique projects cover all aspects of graphic design, including advertising, books, catalogs, letterhead, posters, and Internet. This is the definitive source of cutting-edge ideas for marketing, art, and advertising professionals. Graphic Design: USA has published this monthly magazine geared to the graphic arts industry for over 30 years.

Technical Abstract Bulletin

Author : Defense Documentation Center (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1746 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Technical Abstract Bulletin by : Defense Documentation Center (U.S.)

Download or read book Technical Abstract Bulletin written by Defense Documentation Center (U.S.) and published by . This book was released on 1961-04 with total page 1746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Back to the Drawing Board

Author : Jennifer Quick
Publisher : Yale University Press
ISBN 13 : 0300256922
Total Pages : 201 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Back to the Drawing Board by : Jennifer Quick

Download or read book Back to the Drawing Board written by Jennifer Quick and published by Yale University Press. This book was released on 2022-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to consider the importance of commercial art and design for Ed Ruscha's work Ed Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and SunMaid raisins. In this revelatory book, Jennifer Quick looks at Ruscha's work through the tools, techniques, and habits of mind of commercial art and design, showing how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world. The book explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes previously unseen works from the Ruscha archives alongside his celebrated paintings, prints, and books, demonstrating how Ruscha's engagement with commercial art has been foundational to his practice. Through this insightful lens, Quick affirms Ruscha as a powerful and witty observer of the vast network of imagery that permeates visual culture and offers new perspectives on Pop and conceptual art.

Management

Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Management by :

Download or read book Management written by and published by . This book was released on 1983 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printing Trade News

Author :
Publisher :
ISBN 13 :
Total Pages : 1710 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Printing Trade News by :

Download or read book Printing Trade News written by and published by . This book was released on 1913 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Art Deco Chicago

Author : Robert Bruegmann
Publisher : Yale University Press
ISBN 13 : 0300229933
Total Pages : 413 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Art Deco Chicago by : Robert Bruegmann

Download or read book Art Deco Chicago written by Robert Bruegmann and published by Yale University Press. This book was released on 2018-10-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expansive take on American Art Deco that explores Chicago's pivotal role in developing the architecture, graphic design, and product design that came to define middle-class style in the twentieth century Frank Lloyd Wright’s lost Midway Gardens, the iconic Sunbeam Mixmaster, and Marshall Field’s famed window displays: despite the differences in scale and medium, each belongs to the broad current of an Art Deco style that developed in Chicago in the first half of the twentieth century. This ambitious overview of the city’s architectural, product, industrial, and graphic design between 1910 and 1950 offers a fresh perspective on a style that would come to represent the dominant mode of modernism for the American middle class. Lavishly illustrated with 325 images, the book narrates Art Deco’s evolution in 101 key works, carefully curated and chronologically organized to tell the story of not just a style but a set of sensibilities. Critical essays from leading figures in the field discuss the ways in which Art Deco created an entire visual universe that extended to architecture, advertising, household objects, clothing, and even food design. Through this comprehensive approach to one of the 20th century’s most pervasive modes of expression in America, Art Deco Chicago provides an essential overview of both this influential style and the metropolis that came to embody it.

Thomas Register of American Manufacturers

Author :
Publisher :
ISBN 13 :
Total Pages : 2198 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Thomas Register of American Manufacturers by :

Download or read book Thomas Register of American Manufacturers written by and published by . This book was released on 2003 with total page 2198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1970-71 includes manufacturers catalogs.

Icons of American Protestantism

Author : David Morgan
Publisher : Yale University Press
ISBN 13 : 9780300063424
Total Pages : 292 pages
Book Rating : 4.0/5 (634 download)

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Book Synopsis Icons of American Protestantism by : David Morgan

Download or read book Icons of American Protestantism written by David Morgan and published by Yale University Press. This book was released on 1996-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although American Protestants often claim that they are opposed to the use of devotional images in their religious life, they in fact draw on a vast body of religious icons to disseminate confessional views, to teach, and to celebrate birthdays, baptisms, confirmations, and sacred holidays. This fascinating book focuses on the production, marketing, and reception of one such set of religious illustrations, the art of Warner Sallman (1892-1968), whose 1940 Head of Christ has been reproduced an estimated five hundred million times. Five scholars--three art historians, a church historian, and a historian of material culture--investigate various aspects of Sallman's career and art, in the process revealing much about the role of imagery in the everyday devotional life of American Protestants since the 1940s. The chapters examine Sallman's work in terms of the visual sources, media, and forms of use that shaped its making; its mass production, marketing, and distribution by publishers and vendors; and the commercial nature of Sallman's training and his work as an illustrator. Other chapters explore the reception of his religious imagery among those who admired it and saw in it a vision of the world as they would have it exist; the religious and theological context of conservative American Protestantism in which the imagery flourished; and its critical reception among liberal Protestant intelligentsia who despised Sallman's work and what it represented in popular Christianity. By placing Sallman's art in theological, ecclesiastical, and aesthetic perspective, the book sheds light on the evolving shape of twentieth-century American evangelicalism and its influence on modern American culture.