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American Corporate Identity 97
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Book Synopsis American Corporate Identity 97 by : David E. Carter
Download or read book American Corporate Identity 97 written by David E. Carter and published by Watson-Guptill Publications. This book was released on 1996 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.
Book Synopsis American Corporate Identity 5 by : David E. Carter
Download or read book American Corporate Identity 5 written by David E. Carter and published by Hearst Books. This book was released on 1990-06-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Corporate Identity 2001 by : David E. Carter
Download or read book American Corporate Identity 2001 written by David E. Carter and published by Watson-Guptill Publications. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventeenth edition of a highly respected resource, this volume displays the most exemplary corporate designs produced in the US over the past year, including logos, corporate identity programs, manuals, brochures, letterheads, packages, signage, and environmental graphics.
Download or read book American Corporate Identity written by and published by . This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1997 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boating written by and published by . This book was released on 1964-07 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Old-House Journal written by and published by . This book was released on 1997-05 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.
Download or read book Youthscapes written by Sunaina Maira and published by University of Pennsylvania Press. This book was released on 2013-07-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young people, it seems, are both everywhere and nowhere. The media are crowded with images of youth as deviant or fashionable, personifying a society's anxieties and hopes about its own transformation. However, theories of globalization, nationalism, and citizenship tend to focus on adult actors. Youthscapes sets youth at the heart of globalization by exploring the meanings young people have created for themselves through their engagements with popular cultures, national ideologies, and global markets. The term "youthscapes" places local youth practices within the context of ongoing shifts in national and global forces. Using this framework, the book revitalizes discussions about youth cultures and social movements, while simultaneously reflecting on the uses of youth as an academic and political category. Tracing young people's movements across physical and imagined spaces, the authors examine various cases of young people as they participate in social relations; use and invent technology; earn, spend, need, and despise money; comprise target markets while producing their own original media; and create their own understandings of citizenship. The essays examine young Thai women working in the transnational beauty industry, former child soldiers in Sierra Leone, Latino youth using graphic art in political organizing, a Sri Lankan refugee's fan relationship with Jackie Chan, and Somali high school students in the United States and Canada. Drawing on methodologies and frameworks from multiple fields, such as anthropology, sociology, and film studies, the volume is useful to those studying and teaching issues of youth culture, popular culture, globalization, social movements, education, and media. By focusing on the intersection between globalization studies and youth culture, the authors offer a vital contribution to the development of a new, interdisciplinary approach to youth culture studies.
Download or read book F & S Index United States written by and published by . This book was released on 1997 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index of Patents Issued from the United States Patent and Trademark Office by :
Download or read book Index of Patents Issued from the United States Patent and Trademark Office written by and published by . This book was released on with total page 2696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2017-10-24 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
Book Synopsis Scientific and Technical Translation by : Maeve Olohan
Download or read book Scientific and Technical Translation written by Maeve Olohan and published by Routledge. This book was released on 2015-09-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Translation Guides cover the key translation text types and genres and equip translators and students of translation with the skills needed to translate them. Concise, accessible and written by leading authorities, they include examples from existing translations, activities, further reading suggestions and a glossary of key terms. Scientific and Technical Translation focuses on texts that are typically translated in scientific and technical domains, such as technical instructions, data sheets and brochures, patents, scientific research articles and abstracts, popular science press releases and news reports. In seven chapters, this practical textbook: Introduces readers to the typical contexts in which scientific and technical translators work; Shows how corpus resources can be used for terminological and phraseological research; Considers how translation technologies are employed in technical and scientific translation; Explains a range of technical and scientific genres and their translation. Including a wide range of relevant tasks and activities, examples from the most commonly taught language pairs and a glossary of key terms, this is the essential textbook for modules on scientific and technical translation and specialised translation.
Book Synopsis From Brand Vision to Brand Evaluation by : Leslie de Chernatony
Download or read book From Brand Vision to Brand Evaluation written by Leslie de Chernatony and published by Routledge. This book was released on 2008-09-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the reader with applications for brand enhancement that build upon the theoretical background outlined in andquot;Creating Powerful Brandsandquot;. This book provides a flowchart for progressing the brand building process from strategy through tactics to implementation. It examines each stage to demonstrate how it can be applied in a business context.
Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Book Synopsis To be Indio in Colonial Spanish America by : Mónica Díaz
Download or read book To be Indio in Colonial Spanish America written by Mónica Díaz and published by University of New Mexico Press. This book was released on 2017 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on central Mexico and the Andes (colonial New Spain and Peru), the contributors deepen scholarly knowledge of colonial history and literature, emphasizing the different ways people became and lived their lives as "indios" in this new study.
Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Book Synopsis The Making of the American Creative Class by : Shannan Clark
Download or read book The Making of the American Creative Class written by Shannan Clark and published by Oxford University Press. This book was released on 2020-12-01 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the middle decades of the twentieth century, the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS, the editorial offices of book publishers and mass circulation magazines such as Time and Life, numerous influential newspapers, and major advertising agencies on Madison Avenue. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced the appearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labors. In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention, their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, and creative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond to economic dislocations and to combat discrimination in the culture industries. At once a portrait of a city and the national culture of consumer capitalism it has produced, The Making of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers.
