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American Advertising In Poland
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Book Synopsis American Advertising in Poland by : Jeffrey K. Johnson
Download or read book American Advertising in Poland written by Jeffrey K. Johnson and published by McFarland. This book was released on 2014-01-10 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Book Synopsis Judicious Advertising and Advertising Experience by :
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1923 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1896 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slogans written by Nicolette Makovicky and published by Routledge. This book was released on 2018-10-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.
Book Synopsis Business Students Focus on Ethics by : Wojciech W. Gasparski
Download or read book Business Students Focus on Ethics written by Wojciech W. Gasparski and published by Routledge. This book was released on 2017-11-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of business ethics seeks to understand business institutions, practices and activities in light of normative behavior. The ethical concern is for the rightness or wrongness of human action. Business Students Focus on Ethics brings together essays written by twenty-five MA and MBA students from seven countries in Europe, North and South America, and the Pacific Rim. Collectively, they give us an applied business ethics framework, one with international dimensions.Business Students Focus on Ethics achieves a number of objectives: it recognizes ethics as legitimate content in graduate level studies in business world wide; seriously examines specific ethical concerns by young managers; and reflects on these concerns from across cultural and geographic borders. It also demonstrates the quality of their analysis and recommendations.The essays in this volume are arranged into four interrelated groups. The first group, "Praxiological and Ethical Framework," examines issues of human action from both the theory of human action (i.e., praxiological) and ethical dimensions. The section group of essays, "Social Issues-Compensation and Labor," discuss applications of praxiological and ethical principles in relation to the ethical responsibilities of business. The third group discusses "Ethical Issues in Health Care" from three different cultural perspectives. The fourth group is a series of "Corporate Case Studies." This volume may be seen as a companion to Volume 5 of the Praxiology series, Human Action in Business and will be of interest to business people, economists, policy makers, social scientists and students of philosophy and ethics.
Book Synopsis Broadcast Advertising in Europe by : Emma Dorothea Schutrumpf
Download or read book Broadcast Advertising in Europe written by Emma Dorothea Schutrumpf and published by . This book was released on 1932 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Book Synopsis Commerce Reports by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Commerce Reports written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1922 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cleveland Foreign Language Newspaper Digest by : United States. Work Projects Administration (Ohio)
Download or read book Cleveland Foreign Language Newspaper Digest written by United States. Work Projects Administration (Ohio) and published by . This book was released on 1939 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American-Polish Trade Accords, 1972-1973 by : Joint American-Polish Trade Commission
Download or read book American-Polish Trade Accords, 1972-1973 written by Joint American-Polish Trade Commission and published by . This book was released on 1974 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Poland and the Holocaust in the Polish-American Press, 1926-1945 by : Magdalena Kubow
Download or read book Poland and the Holocaust in the Polish-American Press, 1926-1945 written by Magdalena Kubow and published by McFarland. This book was released on 2020-07-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the common notion that news regarding the unfolding Holocaust was unavailable or unreliable, news from Europe was often communicated to North American Poles through the Polish-language press. This work engages with the origins debate and demonstrates that the Polish-language press covered seminal issues during the interwar years, the war, and the Holocaust extensively on their front and main story pages, and were extremely responsive, professional, and vocal in their journalism. From Polish-Jewish relations, to the cause of the Second World War and subsequently the development of genocide-related policy, North American Poles, had a different perspective from mainstream society on the causes and effects of what was happening. New research for this book examines attitudes toward Jews prior to and during the Holocaust, and how information on such attitudes was disseminated. It utilizes selected Polish newspapers of the period 1926-1945, predominantly the Republika-Gornik, as well as survivor testimony.
Download or read book Poland written by and published by . This book was released on 1926 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Empire by : David Ciarlo
Download or read book Advertising Empire written by David Ciarlo and published by Harvard University Press. This book was released on 2011-01-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Book Synopsis Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference by : Roger Gomes
Download or read book Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference written by Roger Gomes and published by Springer. This book was released on 2015-01-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Printers' Ink written by and published by . This book was released on 1920 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
