Ambient Media

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Publisher : U of Minnesota Press
ISBN 13 : 1452945470
Total Pages : 284 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Ambient Media by : Paul Roquet

Download or read book Ambient Media written by Paul Roquet and published by U of Minnesota Press. This book was released on 2016-02-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambient Media examines music, video art, film, and literature as tools of atmospheric design in contemporary Japan, and what it means to use media as a resource for personal mood regulation. Paul Roquet traces the emergence of ambient styles from the environmental music and Erik Satie boom of the 1960s and 1970s to the more recent therapeutic emphasis on healing and relaxation. Focusing on how an atmosphere works to reshape those dwelling within it, Roquet shows how ambient aesthetics can provide affordances for reflective drift, rhythmic attunement, embodied security, and urban coexistence. Musicians, video artists, filmmakers, and novelists in Japan have expanded on Brian Eno’s notion of the ambient as a style generating “calm, and a space to think,” exploring what it means to cultivate an ambivalent tranquility set against the uncertain horizons of an ever-shifting social landscape. Offering a new way of understanding the emphasis on “reading the air” in Japanese culture, Ambient Media documents both the adaptive and the alarming sides of the increasing deployment of mediated moods. Arguing against critiques of mood regulation that see it primarily as a form of social pacification, Roquet makes a case for understanding ambient media as a neoliberal response to older modes of collective attunement—one that enables the indirect shaping of social behavior while also allowing individuals to feel like they are the ones ultimately in control.

Ubiquitous Intelligence and Computing

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Publisher : Springer Science & Business Media
ISBN 13 : 3642163548
Total Pages : 712 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Ubiquitous Intelligence and Computing by : Zhiwen Yu

Download or read book Ubiquitous Intelligence and Computing written by Zhiwen Yu and published by Springer Science & Business Media. This book was released on 2010-10-08 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous sensors, devices, networks and information are paving the way toward a smart world in which computational intelligence is distributed throughout the physical environment to provide reliable and relevant services to people. This ubiquitous intelligence will change the computing landscape because it will enable new breeds of applications and systems to be developed, and the realm of computing possibilities will be significantly extended. By enhancing everyday objects with intelligence, many tasks and processes could be simplified, the physical spaces where people interact, like workplaces and homes, could become more efficient, safer and more enjoyable. Ubiquitous computing, or pervasive computing, uses these many “smart things” or “u-things” to create smart environments, services and applications. A smart thing can be endowed with different levels of intelligence, and may be c- text-aware, active, interactive, reactive, proactive, assistive, adaptive, automated, sentient, perceptual, cognitive, autonomic and/or thinking. Research on ubiquitous intelligence is an emerging research field covering many disciplines. A series of grand challenges exists to move from the current level of computing services to the smart world of adaptive and intelligent services. Started in 2005, the series of UIC conferences has been held in Taipei, Nagasaki, Three Gorges (China), Hong Kong, Oslo and Brisbane. The proceedings contain the papers presented at the 7th International Conference on Ubiquitous Intelligence and Computing (UIC 2010), held in Xi’an, China, October 26–29, 2010. The conference was accompanied by six vibrant workshops on a variety of research challenges within the area of ubiquitous intelligence and computing.

Ambient Intelligence

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Publisher : Springer Science & Business Media
ISBN 13 : 3642169163
Total Pages : 370 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Ambient Intelligence by : Boris De Ruyter

Download or read book Ambient Intelligence written by Boris De Ruyter and published by Springer Science & Business Media. This book was released on 2010-10-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world supported by Ambient Intelligence (AmI), various devices embedded in the environment collectively use the distributed information and the intelligence inherent in this interconnected environment. A range of information from sensing and reas- ing technologies is used by distributed devices in the environment. The cooperation between natural user interfaces and sensor interfaces covers all of a person’s s- roundings, resulting in a device environment that behaves intelligently; the term “Ambient Intelligence” has been coined to describe it. In this way, the environment is able to recognize the persons in it, to identify their individual needs, to learn from their behavior, and to act and react in their interest. Since this vision is influenced by a lot of different concepts in information proce- ing and combines multi-disciplinary fields in electrical engineering, computer science, industrial design, user interfaces, and cognitive sciences, considerable research is needed to provide new models of technological innovation within a multi-dimensional society. Thus the AmI vision relies on the large-scale integration of electronics into the environment, enabling the actors, i.e., people and objects, to interact with their surrounding in a seamless, trustworthy, and natural manner.

HCI International 2019 – Late Breaking Papers

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Author :
Publisher : Springer Nature
ISBN 13 : 3030300331
Total Pages : 612 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis HCI International 2019 – Late Breaking Papers by : Constantine Stephanidis

Download or read book HCI International 2019 – Late Breaking Papers written by Constantine Stephanidis and published by Springer Nature. This book was released on 2019-08-30 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This year the 21st International Conference on Human-Computer Interaction, HCII 2019, which was held in Orlando, Florida, USA, in July 2019, introduced the additional option of "late-breaking work", which applied both for papers and posters with the corresponding volumes of the proceedings. The 47 late-breaking papers included in this volume were published after the conference has taken place. They were organized in the following topical sections: user experience design and evaluation; information, visualization, and decision making; virtual and augmented reality; learning and games; human and task models in HCI; and design and user experience case studies.

Strategic Innovative Marketing

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Author :
Publisher : Springer
ISBN 13 : 3030160998
Total Pages : 275 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing by : Damianos P. Sakas

Download or read book Strategic Innovative Marketing written by Damianos P. Sakas and published by Springer. This book was released on 2019-05-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Cooperative Buildings. Integrating Information, Organizations, and Architecture

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Author :
Publisher : Springer
ISBN 13 : 3540481060
Total Pages : 229 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Cooperative Buildings. Integrating Information, Organizations, and Architecture by : Norbert Streitz

Download or read book Cooperative Buildings. Integrating Information, Organizations, and Architecture written by Norbert Streitz and published by Springer. This book was released on 2006-12-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the proceedings of the “Second International Workshop on Cooperative Buildings (CoBuild’99) – Integrating Information, Organizations, and Architecture” held at the Carnegie Museum of Art in Pittsburgh on October 1–2, 1999. The success of the First International Workshop on Cooperative Buildings (CoBuild'98), held at GMD in Darmstadt in February 1998, showed that there is a demand for an appropriate forum to present research about the intersection of information technology, organizational innovation, and architecture. Thus, it was decided to organize a follow-up event. The decision of where to organize CoBuild’99 was straight forward. Since we had many high quality contributions from the United States (U. S. ) presented at CoBuild’98, we wanted to hold the second workshop in the U. S. reaching out to a large audience and at the same time turning it into an international series of events held in different places in the world. Due to the excellent work carried out at Carnegie Mellon University, it was an obvious choice to ask Volker Hartkopf from the Department of Architecture and Jane Siegel from the Human Computer Interaction Institute to be conference cochairs for CoBuild’99. The workshop is organized in cooperation with the German National Research Center for Information Technology (GMD), in particular the Integrated Publication and Information Systems Institute (IPSI) in Darmstadt providing continuity between the events.

Strategic Innovative Marketing and Tourism

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Author :
Publisher : Springer
ISBN 13 : 3030124533
Total Pages : 1330 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Human-Computer Interaction - INTERACT 2009

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642036570
Total Pages : 1036 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Human-Computer Interaction - INTERACT 2009 by : Tom Gross

Download or read book Human-Computer Interaction - INTERACT 2009 written by Tom Gross and published by Springer Science & Business Media. This book was released on 2009-08-06 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466661151
Total Pages : 1661 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-06-30 with total page 1661 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

The International Encyclopedia of Media Effects, 4 Volume Set

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118784049
Total Pages : 2184 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The International Encyclopedia of Media Effects, 4 Volume Set by : Patrick Rössler

Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

Strategic Innovative Marketing

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Author :
Publisher : Springer
ISBN 13 : 331933865X
Total Pages : 764 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Strategic Innovative Marketing by : Androniki Kavoura

Download or read book Strategic Innovative Marketing written by Androniki Kavoura and published by Springer. This book was released on 2016-09-26 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Handbook of Research on Synthetic Emotions and Sociable Robotics: New Applications in Affective Computing and Artificial Intelligence

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Author :
Publisher : IGI Global
ISBN 13 : 1605663557
Total Pages : 598 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Synthetic Emotions and Sociable Robotics: New Applications in Affective Computing and Artificial Intelligence by : Vallverd£, Jordi

Download or read book Handbook of Research on Synthetic Emotions and Sociable Robotics: New Applications in Affective Computing and Artificial Intelligence written by Vallverd£, Jordi and published by IGI Global. This book was released on 2009-05-31 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the integration of emotions into artificial environments such as computers and robotics"--Provided by publisher.

Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing by : Rosalind Masterson

Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749441142
Total Pages : 564 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Marketing by : Jon Groucutt

Download or read book Marketing written by Jon Groucutt and published by Kogan Page Publishers. This book was released on 2004 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

Advertising Concept Book 3E: Think Now, Design Later (Third)

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Author :
Publisher : Thames & Hudson
ISBN 13 : 0500773610
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Advertising Concept Book 3E: Think Now, Design Later (Third) by : Pete Barry

Download or read book Advertising Concept Book 3E: Think Now, Design Later (Third) written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

The Fundamentals of Creative Advertising

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Author :
Publisher : A&C Black
ISBN 13 : 2940411565
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by A&C Black. This book was released on 2011-08-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Wait Marketing

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Author :
Publisher : DervalResearch
ISBN 13 : 9789081184014
Total Pages : 248 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Wait Marketing by : Diana Derval

Download or read book Wait Marketing written by Diana Derval and published by DervalResearch. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: