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Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 ( download)
Download or read book 1985 AMA Educator's Proceedings written by American Marketing Association and published by . This book was released on 1985 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher :
ISBN 13 : 9780877571827
Total Pages : 432 pages
Book Rating : 4.5/5 (718 download)
Download or read book 1986 AMA Educators' Proceedings written by American Marketing Association and published by . This book was released on 1986 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.4/5 (91 download)
Download or read book AMA Educators' Proceedings written by and published by . This book was released on 1985 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh K. Malhotra
Publisher : Springer
ISBN 13 : 3319111019
Total Pages : 523 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Joseph P. Guiltinan
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (512 download)
Download or read book 1986 AMA Winter Educators' Conference written by Joseph P. Guiltinan and published by . This book was released on 1986 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh K. Malhotra
Publisher : Springer
ISBN 13 : 3319169432
Total Pages : 509 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : John Goodwin
Publisher : SAGE
ISBN 13 : 1446275949
Total Pages : 1409 pages
Book Rating : 4.4/5 (462 download)
Download or read book SAGE Secondary Data Analysis written by John Goodwin and published by SAGE. This book was released on 2012-07-23 with total page 1409 pages. Available in PDF, EPUB and Kindle. Book excerpt: One central and enduring image of the social science researcher is of an individual who commits a great deal of time to collecting original, primary data from a field of enquiry. This approach is often underpinned by a sincerely held belief that key research questions can only be explored by the collection of ever new, and ever greater amounts of data, or that already existing data are insufficient for researchers to test their ideas. Yet such an approach to social science research can be problematic not least because the collection of primary data can be an expensive, time-consuming, and even wasteful approach to social enquiry. Secondary analysis can serve many purposes, as well as being a valid approach in its own right. However, despite its widespread application, secondary analysis is often undervalued or perceived to be the preserve of only those interested in the re-use of large-scale survey data. Highlighting both the theory and practice of secondary analysis and the use of secondary sources, this collection considers the nature of secondary analysis as a research tool; reflects on the definitional debates surrounding terms such as secondary analysis, data re-use and restudies; illustrates how secondary analysis is used in social science research; and finally reviews the practical, methodological and ethical aspects of secondary analysis. Volume One: Using Secondary Sources and Secondary Analysis Volume Two: Quantitative Approaches to Secondary Analysis Volume Three: Qualitative Data and Research in Secondary Analysis Volume Four: Ethical, Methodological and Practical Issues in Secondary Analysis
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783387
Total Pages : 339 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by William L. Wilkie and published by . This book was released on 1990-03-20 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)
Download or read book Business Plan for Retailers written by and published by . This book was released on 1987 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. King
Publisher : Springer
ISBN 13 : 331917049X
Total Pages : 407 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Wallace Blischke
Publisher : CRC Press
ISBN 13 : 9780824789558
Total Pages : 958 pages
Book Rating : 4.7/5 (895 download)
Download or read book Product Warranty Handbook written by Wallace Blischke and published by CRC Press. This book was released on 1995-11-03 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering product warranties, this work offers comprehensive examinations of fundamental concepts and furnishes detailed, immediately applicable results. It sets out to bridge the gap between theory and practice, and integrates the research of various disciplines that study warranty, illustrating all basic consumer warranty options.
Author : D. S. Leathar
Publisher : Elsevier
ISBN 13 : 1483190811
Total Pages : 279 pages
Book Rating : 4.4/5 (831 download)
Download or read book Health Education and the Media II written by D. S. Leathar and published by Elsevier. This book was released on 2013-10-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Education and the Media II is a collection of papers that covers the various issues in utilizing media for promoting health education. The materials in the book are organized according to their respective theme. The first part of the selection presents papers about the theorecal issues of use of the media for health education, such as the application of market segmentation in alcohol and drug education, as well as social context of alcohol consumption and sources of information among high school alcohol abusers. Next, the title covers articles that deal with the practical issues, such as an analysis of media coverage and effective communication strategies with older people. The remaining papers discuss the areas for future developments, including more constructive use of existing resources and the potential for tabloid newspapers as vehicles for promulgating health promotion messages at district level. The book will be of great interest to health professionals, public health government officials, and individuals in the mass media industry.
Author : Damianos P Sakas
Publisher : World Scientific
ISBN 13 : 1908978120
Total Pages : 640 pages
Book Rating : 4.9/5 (89 download)
Download or read book Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008 written by Damianos P Sakas and published by World Scientific. This book was released on 2010-01-20 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Author :
Publisher :
ISBN 13 :
Total Pages : 1624 pages
Book Rating : 4.F/5 ( download)
Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
