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Aie Fashion Marketing
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Book Synopsis Aie, Fashion Marketing by : Dotty Boen Oelkers
Download or read book Aie, Fashion Marketing written by Dotty Boen Oelkers and published by . This book was released on 2003-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains marginal notes with suggestions for activities and projects as well as ideas for classroom discussion.
Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Book Synopsis Firms in the Fashion Industry by : Laura Rienda
Download or read book Firms in the Fashion Industry written by Laura Rienda and published by Springer Nature. This book was released on 2021-10-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Download or read book Marketing written by William F. Schoell and published by . This book was released on 1990 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Flexible Work Organizations by : Sushil
Download or read book Flexible Work Organizations written by Sushil and published by Springer. This book was released on 2016-06-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the challenges of capacity building for flexible work organizations in Asia, and demonstrates how business enterprises practice reactive flexible capacity (in the form of adaptiveness and responsiveness) to cope with changing and uncertain business environments. The book provides examples of how this can be achieved by means of various organizational change initiatives, leadership strategies, re-engineering, innovation in products and processes, the use of information and communication technology, reshaping learning orientations, and more. As these topics are supported by research and case studies situated in different sectors and countries across Asia, the book will provide a useful resource for a broad readership including: management students and researchers, practicing business managers, consultants, and professional institutions.
Download or read book Vibe written by and published by . This book was released on 2004 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by and published by . This book was released on 1950 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aim High written by Sydney Sadick and published by Simon and Schuster. This book was released on 2020-09-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV fashion and lifestyle expert Sydney Sadick (TODAY, E!, Inside Edition, Good Morning America) offers an indispensable guide to finding your unique style—from the inside out. Fashion is full of highs and lows. We’ve become experts at blending the two together—a Gucci belt with a blazer from Zara, a Chanel bag with an old pair of Levi’s—but fashion is so much more than what you wear, how you look, or how much money you spend. In Aim High, style savant and fashion expert Sydney Sadick delivers an important message for women everywhere: what you wear on the outside can influence who you are and how you feel, and help you live a more meaningful life. At just 26, Sydney has experienced enough fashion highs (and lows) to last a lifetime. Combined with her experience interviewing some of the world’s most coveted celebrities, designers, and stylists, she uses her insider knowledge and candid voice to break down fashion like you’ve never read before. Sydney goes behind her scenes, from the blog that started it all (created at 1 a.m. from her college dorm), to the first time she interviewed a celebrity (Rihanna, who else?), to every wardrobe malfunction and challenge in between. You’ll learn: · How personal style and what you wear can influence your mood · How to live a fulfilled life you love—even when your weight fluctuates · How to pack like a fashion expert · The remedy for the “I have nothing to wear” syndrome · How to dress for your Bumble profile or Zoom date (you’re welcome) Aim High is a relatable, heart-filled, and inspiring blend of unfiltered stories and expert advice to help you live fearlessly, dress effortlessly, and find your style from within.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :967 pages Book Rating :4./5 ( download)
Book Synopsis Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced by : City of London College of Economics
Download or read book Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis People of the Veil by : Francis James Rennell Rodd Baron Rennell of Rodd
Download or read book People of the Veil written by Francis James Rennell Rodd Baron Rennell of Rodd and published by . This book was released on 1926 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Transformation for Business Sustainability by : Aloysius Edward J.
Download or read book Digital Transformation for Business Sustainability written by Aloysius Edward J. and published by Springer Nature. This book was released on 2023-12-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations. The book covers a wide range of topics, including: 1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society. 2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance. 3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices. 4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation. 5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement.
Book Synopsis Ready to Wear by : Valerie Battle Kienzle
Download or read book Ready to Wear written by Valerie Battle Kienzle and published by Reedy Press. This book was released on 2021-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: St. Louis was founded as a fur-trading village in 1764. Located on the banks of the Mississippi River, it became a center of fur trading, cotton and wool distribution, footwear, and ultimately clothing production in the 19th century. Few today would believe that the junior dress market segment was born, developed, and flourished in St. Louis from the 1930s through the 1960s. Buyers for high-end New York retailers flocked to St. Louis twice a year to view and order dresses and footwear. But The River City was a leader in shoes and clothing long before it introduced the junior clothing trend. Ready To Wear is the story of the birth, growth, decline, and rebirth of two wearable industries in St. Louis, Missouri-footwear and garments, alike in their end products but drastically different in their production processes. It takes a unique look at footwear and clothing through factual narrative, seldom-told stories, and detailed vintage images. Take an in-depth look at Washington Avenue-nicknamed Shoe Street USA-located in the heart of downtown. The streets were once filled with bustling crowds of workers, carts, and wagons loaded with raw materials and finished products. The nonstop drone of stitching machines and automated production were heard on every street corner. At that time, St. Louis, the fourth largest city in the US, was a major hub in the footwear and clothing manufacturing industries. It's been said that the street literally buzzed and hummed with the activity of the two thriving industries. Today Washington Avenue has overcome a period of decline to become an urban, hip destination filled with repurposed buildings and amazing architectural details. It's a place alive with residences, nightlife, dining options, and businesses. Thanks to the tireless efforts of local preservationists, most area structures are listed on the National Register of Historic Places. Colorfully weaving historical narrative, personal connection, and local lore, Valerie Battle Kienzle name transports the reader to the Washington Avenue of yesteryear. You'll find a surprising fashion-industry hub right in the heart of the Midwest, and a lengthy and impressive history of renowned fashion innovators on every page.
Book Synopsis New Frontiers in Applied Artificial Intelligence by : Leszek Borzemski
Download or read book New Frontiers in Applied Artificial Intelligence written by Leszek Borzemski and published by Springer. This book was released on 2008-06-17 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems (IEA-AIE 2008) held in Wroclaw, Poland was an international scientific forum for researchers in the field of applied artificial intelligence. The presentations of the invited speakers and the authors focused on developing and employing methods and systems to solve real-life problems in all applied intelligence areas. The IEA-AIE conference series, chaired by Moonis Ali, has a very long tradition, and it is the first time it was hosted in Poland. We received 302 papers from 52 countries. Each paper was sent to at least three Program Committee members for review. Although the general quality of the submissions was very high, only 90 best papers were selected for oral presentation and publication in the LNAI proceedings. The papers in the proceedings cover the following topics: computer vision, fuzzy system applications, robot, manufacturing, data mining and knowledge discovery, neural network, machine learning, natural language processing, Internet application, e-learning, heuristic search, application systems, agent-based system, evolutionary and genetic algorithms, knowledge management, and other applications. These papers highlight new trends and frontiers of applied artificial intelligence and show how new research could lead to new and innovative applications. We hope you will find these works useful and inspiring for your own research. We would like to express our sincere thanks to the Program Committee members and all the reviewers for their hard work, which helped us to select the highest quality papers for the conference.
Book Synopsis Projecting History by : Nora M. Alter
Download or read book Projecting History written by Nora M. Alter and published by University of Michigan Press. This book was released on 2009-08-27 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1967 and 2000, film production in Germany underwent a number of significant transformations, including the birth and death of New German Cinema as well as the emergence of a new transnational cinematic practice. In Projecting History, Nora M. Alter explores the relationship between German cinematic practice and the student protests in both East and West Germany against the backdrop of the U.S. war in Vietnam in the sixties, the outbreak of terrorism in West Germany in the seventies, West Germany's rise as a significant global power in the eighties, and German reunification in the nineties. Although a central tendency of New German Cinema in the 1970s was to reduce the nation's history to the product of individuals, the films addressed in Projecting History focus not on individual protagonists, but on complex socioeconomic structures. The films, by Rainer Werner Fassbinder, Harun Farocki, Alexander Kluge, Ulrike Ottinger, Wim Wenders and others, address basic problems of German history, including its overall "peculiarity" within the European context, and, in particular, the specific ways in which the National Socialist legacy continues to haunt Germans. Nora M. Alter is Associate Professor of German, Film and Media Studies, and Women and Gender Studies at the University of Florida. A specialist in twentieth-century film, comparative literature, and cultural studies, Alter has been the recipient of a National Endowment for the Humanities Fellowship and a Howard Foundation Fellowship. She is also the author of Vietnam Protest Theatre: The Television War on Stage.
Book Synopsis Donnarita #1 by : Maria Rita Macchiavelli
Download or read book Donnarita #1 written by Maria Rita Macchiavelli and published by STUDIO MACCHIA SRL. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donnarita is a new magazine of Italian DIY.
Download or read book Gas Appliance Merchandising written by and published by . This book was released on 1953 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
