AI, IoT, and Blockchain Breakthroughs in E-Governance

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Publisher : IGI Global
ISBN 13 : 1668476983
Total Pages : 261 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis AI, IoT, and Blockchain Breakthroughs in E-Governance by : Saini, Kavita

Download or read book AI, IoT, and Blockchain Breakthroughs in E-Governance written by Saini, Kavita and published by IGI Global. This book was released on 2023-05-18 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is now a plethora of internet of things (IoT) devices on the market that can connect to the internet and the desired environment to produce sufficient and reliable data that is required by the government administration for a variety of purposes. Additionally, the potential benefits of incorporating artificial intelligence (AI) and machine learning into governance are numerous. Governments can use AI and machine learning to enforce the law, detect fraud, and monitor urban areas by identifying problems before they occur. The government can also use AI to easily automate processes and replace mundane and repetitive tasks. AI, IoT, and Blockchain Breakthroughs in E-Governance defines and emphasizes various AI algorithms as well as new internet of things and blockchain breakthroughs in the field of e-governance. Covering key topics such as machine learning, government, and artificial intelligence, this premier reference source is ideal for government officials, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management

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Publisher : IGI Global
ISBN 13 : 1668491532
Total Pages : 421 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management by : Kumar, Rajeev

Download or read book Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management written by Kumar, Rajeev and published by IGI Global. This book was released on 2023-09-25 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies have become both crucibles and showrooms for the practical application of artificial intelligence, the internet of things, and cloud computing, and for integrating big data into everyday life. Is the digital world optimized and sustainable using intelligence systems, machine learning, and cyber security methods? This complex concoction of challenges requires new thinking of the synergistic utilization of intelligence systems, machine learning, deep learning and blockchain methods, data-driven decision-making with automation infrastructure, autonomous transportation, and connected buildings. Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management provides a global perspective on current and future trends concerning the integration of intelligent systems with cybersecurity applications, including recent advances and challenges related to the concerns of security and privacy issues in deep learning with an emphasis on the current state-of-the-art methods, methodologies and implementation, attacks, and countermeasures. The book also discusses the challenges that need to be addressed for implementing DL-based security mechanisms that should have the capability of collecting or distributing data across several applications. Topics covered include skill development and tools for intelligence systems, deep learning, machine learning, blockchain, IoT, cloud computing, data ethics, and infrastructure. It is ideal for independent researchers, research scholars, scientists, libraries, industry experts, academic students, business associations, communication and marketing agencies, entrepreneurs, and all potential audiences with a specific interest in these topics.

Futuristic e-Governance Security With Deep Learning Applications

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Publisher : IGI Global
ISBN 13 : 1668495988
Total Pages : 291 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Futuristic e-Governance Security With Deep Learning Applications by : Kumar, Rajeev

Download or read book Futuristic e-Governance Security With Deep Learning Applications written by Kumar, Rajeev and published by IGI Global. This book was released on 2024-01-24 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly advancing digital world, governments face the dual challenge of harnessing technology to enhance security systems while safeguarding sensitive data from cyber threats and privacy breaches. Futuristic e-Governance Security With Deep Learning Applications provides a timely and indispensable solution to these pressing concerns. This comprehensive book takes a global perspective, exploring the integration of intelligent systems with cybersecurity applications to protect deep learning models and ensure the secure functioning of e-governance systems. By delving into cutting-edge techniques and methodologies, this book equips scholars, researchers, and industry experts with the knowledge and tools needed to address the complex security challenges of the digital era. The authors shed light on the current state-of-the-art methods while also addressing future trends and challenges. Topics covered range from skill development and intelligence system tools to deep learning, machine learning, blockchain, IoT, and cloud computing. With its interdisciplinary approach and practical insights, this book serves as an invaluable resource for those seeking to navigate the intricate landscape of e-governance security, leveraging the power of deep learning applications to protect data and ensure the smooth operation of government systems.

The Convergence of Self-Sustaining Systems With AI and IoT

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Publisher : IGI Global
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Convergence of Self-Sustaining Systems With AI and IoT by : Rajappan, Roopa Chandrika

Download or read book The Convergence of Self-Sustaining Systems With AI and IoT written by Rajappan, Roopa Chandrika and published by IGI Global. This book was released on 2024-04-26 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture a world where autonomous systems operate continuously and intelligently, utilizing real-time data to make informed decisions. Such systems have the potential to revolutionize agriculture, urban infrastructure, and industrial automation. This transformation, often termed the Internet of Self-Sustaining Systems (IoSS), is a pivotal topic that demands academic attention and exploration. Addressing this critical issue head-on is The Convergence of Self-Sustaining Systems With AI and IoT, which offers an in-depth examination of this transformative convergence. It serves as a guiding light for academic scholars seeking to unravel the vast potential of self-sustaining systems coupled with AI and IoT. Inside its pages, readers will delve into AI-driven autonomous agriculture, eco-friendly transportation solutions, and intelligent energy management. Moreover, the book explores emerging technologies, security concerns, ethical considerations, and governance frameworks. Join us on this intellectual journey and position yourself at the forefront of the AI and IoT revolution that promises a sustainable, autonomous future.

Sustainable Development in AI, Blockchain, and E-Governance Applications

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Publisher : IGI Global
ISBN 13 :
Total Pages : 295 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Development in AI, Blockchain, and E-Governance Applications by : Kumar, Rajeev

Download or read book Sustainable Development in AI, Blockchain, and E-Governance Applications written by Kumar, Rajeev and published by IGI Global. This book was released on 2024-02-09 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of immediate technical expansion, our world faces a multifaceted challenge: ensuring the sustainability of our digital transformation. Governments and organizations have wholeheartedly embraced innovative technologies such as artificial intelligence, blockchain, and e-governance, but in doing so, they have encountered a complex web of issues. These range from cybersecurity concerns in an increasingly digitalized world to the need for intelligent systems capable of managing automation infrastructure and interconnected environments. Sustainable Development in AI, Blockchain, and E-Governance Applications offers a forward-thinking approach that harnesses the synergy between intelligent systems, machine learning, deep learning, and blockchain methods. It explores data-driven decision-making, automation infrastructure, autonomous transportation, and the creation of connected buildings, all aimed at crafting a sustainable digital future. By delving into topics like machine learning for smart parking, disease classification through neural networks, and the Internet of Things (IoT) for smarter cities, this book equips academic scholars with the tools they need to navigate the complex terrain of technology and governance. Academic scholars and researchers in technology, governance, and sustainability will find this book to be an indispensable resource. It caters to those seeking a comprehensive understanding of current and future trends in the integration of intelligent systems with cybersecurity applications.

Blockchain and AI Technology in the Industrial Internet of Things

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Publisher : IGI Global
ISBN 13 : 1799866955
Total Pages : 317 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Blockchain and AI Technology in the Industrial Internet of Things by : Pani, Subhendu Kumar

Download or read book Blockchain and AI Technology in the Industrial Internet of Things written by Pani, Subhendu Kumar and published by IGI Global. This book was released on 2021-01-08 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain and artificial intelligence (AI) in industrial internet of things is an emerging field of research at the intersection of information science, computer science, and electronics engineering. The radical digitization of industry coupled with the explosion of the internet of things (IoT) has set up a paradigm shift for industrial and manufacturing companies. There exists a need for a comprehensive collection of original research of the best performing methods and state-of-the-art approaches in this area of blockchain, AI, and the industrial internet of things in this new era for industrial and manufacturing companies. Blockchain and AI Technology in the Industrial Internet of Things compares different approaches to the industrial internet of things and explores the direct impact blockchain and AI technology have on the betterment of the human life. The chapters provide the latest advances in the field and provide insights and concerns on the concept and growth of the industrial internet of things. While including research on security and privacy, supply chain management systems, performance analysis, and a variety of industries, this book is ideal for professionals, researchers, managers, technologists, security analysts, executives, practitioners, researchers, academicians, and students looking for advanced research and information on the newest technologies, advances, and approaches for blockchain and AI in the industrial internet of things.

Internet of Things, Artificial Intelligence and Blockchain Technology

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Publisher : Springer Nature
ISBN 13 : 3030741508
Total Pages : 341 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Internet of Things, Artificial Intelligence and Blockchain Technology by : R.Lakshmana Kumar

Download or read book Internet of Things, Artificial Intelligence and Blockchain Technology written by R.Lakshmana Kumar and published by Springer Nature. This book was released on 2021-09-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concepts and techniques of IoT, AI, and blockchain. Also discussed is the possibility of applying blockchain for providing security in various domains. The specific highlight of this book is focused on the application of integrated technologies in enhancing data models, better insights and discovery, intelligent predictions, smarter finance, smart retail, global verification, transparent governance, and innovative audit systems. The book allows both practitioners and researchers to share their opinions and recent research in the convergence of these technologies among academicians and industry people. The contributors present their technical evaluation and compare it with existing technologies. Theoretical explanation and experimental case studies related to real-time scenarios are also included. This book pertains to IT professionals, researchers and academicians working on fourth revolution technologies.

Machine Learning and Data Science Techniques for Effective Government Service Delivery

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Publisher : IGI Global
ISBN 13 : 1668497182
Total Pages : 358 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Machine Learning and Data Science Techniques for Effective Government Service Delivery by : Ogunleye, Olalekan Samuel

Download or read book Machine Learning and Data Science Techniques for Effective Government Service Delivery written by Ogunleye, Olalekan Samuel and published by IGI Global. This book was released on 2024-03-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our data-rich era, extracting meaningful insights from the vast amount of information has become a crucial challenge, especially in government service delivery where informed decisions are paramount. Traditional approaches struggle with the enormity of data, highlighting the need for a new approach that integrates data science and machine learning. The book, Machine Learning and Data Science Techniques for Effective Government Service Delivery, becomes a vital resource in this transformation, offering a deep understanding of these technologies and their applications. Within the complex landscape of modern governance, this book stands as a solution-oriented guide. Recognizing data's value in the 21st century, it navigates the world of data science and machine learning, enhancing the mechanics of government service. By addressing citizens' evolving needs, these advanced methods counter inefficiencies in traditional systems. Tailored for experts across technology, academia, and government, the book bridges theory and practicality. Covering foundational concepts and innovative applications, it explores the potential of data-driven decision-making for a more efficient and citizen-centric government future.

Emerging Developments and Technologies in Digital Government

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Publisher : IGI Global
ISBN 13 :
Total Pages : 443 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Developments and Technologies in Digital Government by : Guo, Yuanyuan

Download or read book Emerging Developments and Technologies in Digital Government written by Guo, Yuanyuan and published by IGI Global. This book was released on 2024-04-15 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital government field continues to evolve rapidly, scholars and professionals must stay ahead of the curve by developing innovative solutions and gaining comprehensive insights. The global landscape of digital governance is undergoing transformative shifts, necessitating a deep understanding of historical developments, current practices, and emerging trends. This urgent demand for knowledge forms the crux of the problem that the book, Emerging Developments and Technologies in Digital Government, addresses with expert knowledge and insights. The book serves as an indispensable resource for academic scholars grappling with the complexities of digital government. It critically examines historical transitions from technology-centric paradigms to people-centric models, shedding light on the global impact of open data initiatives and the vital role of human-computer interaction in reshaping government websites. For professionals and researchers across disciplines such as library sciences, administrative management, sociology, and information technology, this book becomes a beacon, offering insights and tangible solutions to navigate the multifaceted dimensions of digital government.

The Ethical Frontier of AI and Data Analysis

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Publisher : IGI Global
ISBN 13 :
Total Pages : 475 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Ethical Frontier of AI and Data Analysis by : Kumar, Rajeev

Download or read book The Ethical Frontier of AI and Data Analysis written by Kumar, Rajeev and published by IGI Global. This book was released on 2024-03-04 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the advancing fields of artificial intelligence (AI) and data science, a pressing ethical dilemma arises. As technology continues its relentless march forward, ethical considerations within these domains become increasingly complex and critical. Bias in algorithms, lack of transparency, data privacy breaches, and the broader societal repercussions of AI applications are demanding urgent attention. This ethical quandary poses a formidable challenge for researchers, academics, and industry professionals alike, threatening the very foundation of responsible technological innovation. Navigating this ethical minefield requires a comprehensive understanding of the multifaceted issues at hand. The Ethical Frontier of AI and Data Analysis is an indispensable resource crafted to address the ethical challenges that define the future of AI and data science. Researchers and academics who find themselves at the forefront of this challenge are grappling with the evolving landscape of AI and data science ethics. Underscoring the need for this book is the current lack of clarity on ethical frameworks, bias mitigation strategies, and the broader societal implications, which hinder progress and leave a void in the discourse. As the demand for responsible AI solutions intensifies, the imperative for this reliable guide that consolidates, explores, and advances the dialogue on ethical considerations grows exponentially.

Digital Transformation and Sustainable Development in Cities and Organizations

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Publisher : IGI Global
ISBN 13 :
Total Pages : 321 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Transformation and Sustainable Development in Cities and Organizations by : Theofanidis, Faidon

Download or read book Digital Transformation and Sustainable Development in Cities and Organizations written by Theofanidis, Faidon and published by IGI Global. This book was released on 2024-02-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of the modern business world, a critical challenge has emerged at the crossroads of digital transformation and sustainable development. Businesses grapple with the need to adapt to digitalization while ensuring their practices align with the imperatives of sustainability. The complexities of this intersection demand innovative solutions and profound insights. Enter Digital Transformation and Sustainable Development in Cities and Organizations – a groundbreaking book that unravels the intricacies of this challenge and provides a comprehensive roadmap for organizations navigating the digital age with a commitment to sustainability. Traditional business models are rendered obsolete as the relentless march of digitalization transforms industries. Amidst this upheaval, the imperative to embrace sustainable practices often takes a backseat. Businesses face the daunting task of navigating this dual challenge – staying technologically relevant while safeguarding the environment and societal well-being. The consequences of overlooking this intersection are profound, leading to missed opportunities for growth and contributing to the escalating threats posed by climate change. The need for a cohesive guide that addresses these intertwined challenges has never been more urgent.

Advances in Computational Intelligence for the Healthcare Industry 4.0

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Publisher : IGI Global
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Advances in Computational Intelligence for the Healthcare Industry 4.0 by : Shah, Imdad Ali

Download or read book Advances in Computational Intelligence for the Healthcare Industry 4.0 written by Shah, Imdad Ali and published by IGI Global. This book was released on 2024-04-26 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic environment of healthcare, the fusion of Computational Intelligence and Healthcare Industry 4.0 has enabled remarkable advancements in disease detection and analysis. However, a critical challenge persists – the limitations of current computational intelligence approaches in dealing with small sample sizes. This setback hampers the performance of these innovative models, hindering their potential impact on medical applications. As we stand at the crossroads of technological innovation and healthcare evolution, the need for a solution becomes paramount. Advances in Computational Intelligence for the Healthcare Industry 4.0 is a comprehensive guide addressing the very heart of this challenge. Designed for academics, researchers, healthcare professionals, and stakeholders in Healthcare Industry 4.0, this book serves as a source of innovation. It not only illuminates the complexities of computational intelligence in healthcare but also provides a roadmap for overcoming the limitations posed by small sample sizes. From fundamental principles to innovative concepts, this book offers a holistic perspective, shaping the future of healthcare through the lens of computational intelligence and Healthcare Industry 4.0.

AI-Driven Marketing Research and Data Analytics

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Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Convergence Of Artificial Intelligence And Blockchain Technologies, The: Challenges And Opportunities

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Author :
Publisher : World Scientific
ISBN 13 : 9811225087
Total Pages : 462 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Convergence Of Artificial Intelligence And Blockchain Technologies, The: Challenges And Opportunities by : Sam Goundar

Download or read book Convergence Of Artificial Intelligence And Blockchain Technologies, The: Challenges And Opportunities written by Sam Goundar and published by World Scientific. This book was released on 2022-05-18 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the growing convergence between Blockchain and Artificial Intelligence for Big Data, Multi-Agent systems, the Internet of Things and 5G technologies. Using real case studies and project outcomes, it illustrates the intricate details of blockchain in these real-life scenarios. The contributions from this volume bring a state-of-the-art assessment of these rapidly evolving trends in a creative way and provide a key resource for all those involved in the study and practice of AI and Blockchain.

Improving Security, Privacy, and Trust in Cloud Computing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 319 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Improving Security, Privacy, and Trust in Cloud Computing by : Goel, Pawan Kumar

Download or read book Improving Security, Privacy, and Trust in Cloud Computing written by Goel, Pawan Kumar and published by IGI Global. This book was released on 2024-02-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing adoption has revolutionized how businesses and individuals harness the power of technology. The cloud's scalability, accessibility, and cost-efficiency have propelled it to the forefront of modern computing paradigms. However, as organizations increasingly rely on cloud services to store, process, and manage their data and applications, an intricate web of challenges has emerged, casting shadows over the very foundations of cloud computing. Improving Security, Privacy, and Trust in Cloud Computing unravels the complexities surrounding the cloud landscape, delving into the core concerns of security, privacy, and trust that have come to define its evolution. It aims to equip readers with the insights, knowledge, and practical strategies needed to navigate the intricate realm of cloud computing while safeguarding their most valuable assets. This book's exploration into security, privacy, and trust in cloud computing takes a holistic approach. Throughout the chapters of this book, readers will embark on a multidimensional expedition. This book will take them through real-world case studies of successful cloud security implementations and unfortunate breaches that underscore the urgency of robust defenses. From data encryption techniques to incident response protocols, this book offers practical insights and actionable strategies that can be implemented by IT professionals, security experts, and decision-makers alike.

Multidisciplinary Functions of Blockchain Technology in AI and IoT Applications

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Publisher : IGI Global
ISBN 13 : 1799858774
Total Pages : 255 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multidisciplinary Functions of Blockchain Technology in AI and IoT Applications by : Chowdhury, Niaz

Download or read book Multidisciplinary Functions of Blockchain Technology in AI and IoT Applications written by Chowdhury, Niaz and published by IGI Global. This book was released on 2020-10-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology allows value exchange without the need for a central authority and ensures trust powered by its decentralized architecture. As such, the growing use of the internet of things (IoT) and the rise of artificial intelligence (AI) are to be benefited immensely by this technology that can offer devices and applications data security, decentralization, accountability, and reliable authentication. Bringing together blockchain technology, AI, and IoT can allow these tools to complement the strengths and weaknesses of the others and make systems more efficient. Multidisciplinary Functions of Blockchain Technology in AI and IoT Applications deliberates upon prospects of blockchain technology using AI and IoT devices in various application domains. This book contains a comprehensive collection of chapters on machine learning, IoT, and AI in areas that include security issues of IoT, farming, supply chain management, predictive analytics, and natural languages processing. While highlighting these areas, the book is ideally intended for IT industry professionals, students of computer science and software engineering, computer scientists, practitioners, stakeholders, researchers, and academicians interested in updated and advanced research surrounding the functions of blockchain technology in AI and IoT applications across diverse fields of research.

Balancing Automation and Human Interaction in Modern Marketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.