Outsmarting AI

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538136252
Total Pages : 225 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Outsmarting AI by : Brennan Pursell

Download or read book Outsmarting AI written by Brennan Pursell and published by Rowman & Littlefield. This book was released on 2020-08-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow. Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader. This book will help readers to Cut through the fog of AI hype See exactly what AI can actually do for people in business Identify the areas of their organization in most need of AI tools Prepare and control their data – AI is useless without it Adopt AI and develop the right culture to support it Track the productivity boost, cost savings, and increased profits Manage and minimize the threat of crippling lawsuits

AI for Profit

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Author :
Publisher : Mike Richard
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI for Profit by : Dr. Richard Brown

Download or read book AI for Profit written by Dr. Richard Brown and published by Mike Richard. This book was released on 2023-01-24 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Introduction Explanation of what AI is and how it's being used in various industries Overview of the potential for making money with AI Chapter 2: Understanding the Market Discussion of current trends in AI and where the industry is headed Analysis of different industries and sectors where AI is being used, and the potential for making money in each of these areas Chapter 3: Developing an AI-based Business Steps for researching and developing an AI-based business idea Tips for building a successful AI startup Discussion of funding options for AI businesses Chapter 4: Implementing AI in Existing Businesses Ways for businesses to use AI to improve operations and increase revenue Case studies of companies that have successfully implemented AI Chapter 5: Conclusion Summary of the key takeaways from the book Discussion of the future of AI and potential opportunities for making money with the technology This is just a rough outline of the book, you can expand it to more details and research more on specific cases that you want to mention.

Artificial Intelligence Business

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Author :
Publisher : Przemek Chojecki
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Book Synopsis Artificial Intelligence Business by : Przemek Chojecki

Download or read book Artificial Intelligence Business written by Przemek Chojecki and published by Przemek Chojecki. This book was released on 2020-07-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** The concise guide to Artificial Intelligence for business people and commercially oriented data scientists ** We’re living through a revolution. Artificial Intelligence is changing how we operate in the world and how smooth certain processes are. Just think about going on holidays. Multiple services allow you to find the most convenient flights and best hotels, you get personalized suggestions on what you might want to see, you go to the airport via one of the ride-sharing apps. At each of these steps, some AI algorithms are at work for your convenience. With this book, you'll learn everything from what is Artificial Intelligence, to how AI influences our economy and society. We'll talk through trends in Machine Learning and commercial applications of Artificial Intelligence. Table of Contents: Introduction Why Artificial Intelligence Practical AI and how it is done Powering Enterprises with AI Boosting Startups with Artificial Intelligence One person enhanced with AI Trends in Artificial Intelligence AI in retail Manufacturing Logistics Robotics and Autonomous Vehicles Robotic Process Automation Image generation Text generation and Chatbots AI-powered education AI in Healthcare Cybersecurity powered by AI Climate Change Games and Reinforcement Learning Hardware and beyond Machine Learning Trends AI, Politics and Society Future of Artificial Intelligence

Artificial Intelligence in Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Artificial Intelligence

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Author :
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Artificial Intelligence and its Impact on Business

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Author :
Publisher : IAP
ISBN 13 : 1648020755
Total Pages : 213 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Artificial Intelligence and its Impact on Business by : Wolfgang Amann

Download or read book Artificial Intelligence and its Impact on Business written by Wolfgang Amann and published by IAP. This book was released on 2020-06-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-chatbot interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”.

AI 2041

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Author :
Publisher : Crown Currency
ISBN 13 : 0593238311
Total Pages : 497 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis AI 2041 by : Kai-Fu Lee

Download or read book AI 2041 written by Kai-Fu Lee and published by Crown Currency. This book was released on 2024-03-05 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

Human + Machine

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633693872
Total Pages : 268 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Human + Machine by : Paul R. Daugherty

Download or read book Human + Machine written by Paul R. Daugherty and published by Harvard Business Press. This book was released on 2018-03-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives

Download Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260132226
Total Pages : 289 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives by : Jon Markman

Download or read book Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives written by Jon Markman and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invest in the future! Everything you need to capitalize on the tech revolution Our lives are on the verge of being reshaped by advanced technology. Fast Forward Investing provides the knowledge and insight you need to build and maintain your portfolio accordingly. Author Jon D. Markman is a veteran tech investor, money manager, and award-winning author of the popular daily newsletter Tech Trend Trader. There’s no one more qualified to help you design a portfolio that extracts huge profits from the shares of public technology companies and helps you augment your gains with conviction during stretches of high volatility. In Fast Forward Investing, Markman describes what to expect, when to expect it, and how to profit in impending technological and economic revolution. Revealing the most important companies in the industry that are right now building platforms and competitive advantages that will disrupt and transform their markets, he shows which trends are important and provides detailed guidance for staying ahead of the curve. Radical advances in data collection and analytics, artificial intelligence and raw computing power are changing human history. And it’s happening with sharp advances at incredible speed. Make sure you’re at the tip of the spear with Fast Forward Investing.

Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance

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Author :
Publisher : International Monetary Fund
ISBN 13 : 1589063953
Total Pages : 35 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance by : El Bachir Boukherouaa

Download or read book Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

AI for Accountants: Artificial Intelligence for Financial Management and Control

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Author :
Publisher : Pure Water Books
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI for Accountants: Artificial Intelligence for Financial Management and Control by : DIZZY DAVIDSON

Download or read book AI for Accountants: Artificial Intelligence for Financial Management and Control written by DIZZY DAVIDSON and published by Pure Water Books. This book was released on 2024-09-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to fully understand how AI can revolutionize your accounting practice? Are you looking to harness the power of artificial intelligence but don’t know where to start? “AI for Accountants: Artificial Intelligence for Financial Management and Control” is your definitive guide to navigating the complexities of AI in the accounting world. This book demystifies AI, providing clear, actionable insights into how AI can transform your financial management processes. From automating data entry to enhancing fraud detection, this comprehensive guide covers it all. Benefits of Reading This Book: Efficiency: Learn how AI can automate repetitive tasks, freeing up your time for strategic decision-making. Accuracy: Discover AI tools that reduce errors and improve the accuracy of financial data. Compliance: Stay ahead of regulatory changes with AI-driven compliance solutions. Insight: Gain deeper insights into financial trends and customer behavior through advanced analytics. Why This Book is Essential: Comprehensive Coverage: Covers all aspects of AI in accounting, from basic concepts to advanced applications. Practical Examples: Real-world case studies and examples to illustrate AI applications. Expert Insights: Written by industry experts with deep knowledge of both AI and accounting. Future-Proofing: Prepare your practice for the future by understanding the latest AI trends and technologies. Key Topics Covered: Automating Data Entry Fraud Detection Financial Forecasting Expense Management Tax Compliance Continuous Auditing Invoice Processing Customer Insights Risk Management Financial Reporting Budgeting Personalized Financial Advice Call to Action: Don’t get left behind in the AI revolution. Get your copy of “AI for Accountants: Artificial Intelligence for Financial Management and Control” today and unlock the full potential of AI in your accounting practice. Equip yourself with the knowledge and tools to stay ahead in the rapidly evolving world of finance.

AI Superpowers

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Author :
Publisher : Harper Business
ISBN 13 : 132854639X
Total Pages : 275 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis AI Superpowers by : Kai-Fu Lee

Download or read book AI Superpowers written by Kai-Fu Lee and published by Harper Business. This book was released on 2018 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.

AI in the Wild

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Author :
Publisher : MIT Press
ISBN 13 : 0262359588
Total Pages : 278 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis AI in the Wild by : Peter Dauvergne

Download or read book AI in the Wild written by Peter Dauvergne and published by MIT Press. This book was released on 2020-09-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the potential benefits and risks of using artificial intelligence to advance global sustainability. Drones with night vision are tracking elephant and rhino poachers in African wildlife parks and sanctuaries; smart submersibles are saving coral from carnivorous starfish on Australia's Great Barrier Reef; recycled cell phones alert Brazilian forest rangers to the sound of illegal logging. The tools of artificial intelligence are being increasingly deployed in the battle for global sustainability. And yet, warns Peter Dauvergne, we should be cautious in declaring AI the planet's savior. In AI in the Wild, Dauvergne avoids the AI industry-powered hype and offers a critical view, exploring both the potential benefits and risks of using artificial intelligence to advance global sustainability.

The Future of Work

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 0815732945
Total Pages : 223 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis The Future of Work by : Darrell M. West

Download or read book The Future of Work written by Darrell M. West and published by Brookings Institution Press. This book was released on 2018-05-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for ways to handle the transition to a digital economy Robots, artificial intelligence, and driverless cars are no longer things of the distant future. They are with us today and will become increasingly common in coming years, along with virtual reality and digital personal assistants. As these tools advance deeper into everyday use, they raise the question—how will they transform society, the economy, and politics? If companies need fewer workers due to automation and robotics, what happens to those who once held those jobs and don't have the skills for new jobs? And since many social benefits are delivered through jobs, how are people outside the workforce for a lengthy period of time going to earn a living and get health care and social benefits? Looking past today's headlines, political scientist and cultural observer Darrell M. West argues that society needs to rethink the concept of jobs, reconfigure the social contract, move toward a system of lifetime learning, and develop a new kind of politics that can deal with economic dislocations. With the U.S. governance system in shambles because of political polarization and hyper-partisanship, dealing creatively with the transition to a fully digital economy will vex political leaders and complicate the adoption of remedies that could ease the transition pain. It is imperative that we make major adjustments in how we think about work and the social contract in order to prevent society from spiraling out of control. This book presents a number of proposals to help people deal with the transition from an industrial to a digital economy. We must broaden the concept of employment to include volunteering and parenting and pay greater attention to the opportunities for leisure time. New forms of identity will be possible when the "job" no longer defines people's sense of personal meaning, and they engage in a broader range of activities. Workers will need help throughout their lifetimes to acquire new skills and develop new job capabilities. Political reforms will be necessary to reduce polarization and restore civility so there can be open and healthy debate about where responsibility lies for economic well-being. This book is an important contribution to a discussion about tomorrow—one that needs to take place today.

The AI Advantage

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Author :
Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

On Legal AI

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Author :
Publisher : Full Court Press
ISBN 13 : 9781949884074
Total Pages : pages
Book Rating : 4.8/5 (84 download)

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Book Synopsis On Legal AI by : Joshua Walker

Download or read book On Legal AI written by Joshua Walker and published by Full Court Press. This book was released on 2019-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: AI has increasingly captured the hearts, minds, and works of industry and the law. Big law knowledge professionals are scrambling to develop processes that revolutionize efficiency and empower their firms to make decisions based on both hard data and legal acumen. Their clients are forcing it. But just how much, and "which much", of legal process is going to be eaten, improved, or scaled up by AI and big data? How much is hype? Facts are increasingly rare in the marketing-driven boundary zone between AI and the law. That rarity provoked this work.On Legal AI is perhaps the first fact-based attempt to map the territory between AI and the law. While grounding the conversation in hard theory, Joshua Walker takes the reader through a flurry of (interstitially entertaining) real world examples to resolve on a single "recipe" for developing legal AI, and making AI "legal". This book is designed to help attorneys, students, and myriad others navigate our new reality successfully . . . because our "new reality" is already here. On Legal AI will aid readers in becoming far more productive and valuable to enterprise and government by specifically illustrating how to leverage practical legal automation, and how to avoid falling prey to its dangers. It seeks to marry the best mores and methods from law, computer science, and design-in time to catch the present wave of opportunity.

AI for Marketing and Product Innovation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 214 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.