AI for Emerging Verticals

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Author :
Publisher : Institution of Engineering and Technology
ISBN 13 : 1785619829
Total Pages : 385 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis AI for Emerging Verticals by : Muhammad Zeeshan Shakir

Download or read book AI for Emerging Verticals written by Muhammad Zeeshan Shakir and published by Institution of Engineering and Technology. This book was released on 2020-12-31 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: By specializing in a vertical market, companies can better understand their customers and bring more insight to clients in order to become an integral part of their businesses. This approach requires dedicated tools, which is where artificial intelligence (AI) and machine learning (ML) will play a major role. By adopting AI software and services, businesses can create predictive strategies, enhance their capabilities, better interact with customers, and streamline their business processes.

Artificial Intelligence for a Better Future

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Author :
Publisher : Springer Nature
ISBN 13 : 3030699781
Total Pages : 128 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Artificial Intelligence for a Better Future by : Bernd Carsten Stahl

Download or read book Artificial Intelligence for a Better Future written by Bernd Carsten Stahl and published by Springer Nature. This book was released on 2021-03-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book proposes a novel approach to Artificial Intelligence (AI) ethics. AI offers many advantages: better and faster medical diagnoses, improved business processes and efficiency, and the automation of boring work. But undesirable and ethically problematic consequences are possible too: biases and discrimination, breaches of privacy and security, and societal distortions such as unemployment, economic exploitation and weakened democratic processes. There is even a prospect, ultimately, of super-intelligent machines replacing humans. The key question, then, is: how can we benefit from AI while addressing its ethical problems? This book presents an innovative answer to the question by presenting a different perspective on AI and its ethical consequences. Instead of looking at individual AI techniques, applications or ethical issues, we can understand AI as a system of ecosystems, consisting of numerous interdependent technologies, applications and stakeholders. Developing this idea, the book explores how AI ecosystems can be shaped to foster human flourishing. Drawing on rich empirical insights and detailed conceptual analysis, it suggests practical measures to ensure that AI is used to make the world a better place.

Artificial Intelligence in Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Competing in the Age of AI

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Artificial Intelligence

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Author :
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

TRANSFORMING INDUSTRIES WITH AI: EXPLORING THE UPSIDES AND DOWNSIDES OF EMERGING TECHNOLOGY

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Author :
Publisher : Xoffencerpublication
ISBN 13 : 8119534247
Total Pages : 195 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis TRANSFORMING INDUSTRIES WITH AI: EXPLORING THE UPSIDES AND DOWNSIDES OF EMERGING TECHNOLOGY by : Bechoo Lal

Download or read book TRANSFORMING INDUSTRIES WITH AI: EXPLORING THE UPSIDES AND DOWNSIDES OF EMERGING TECHNOLOGY written by Bechoo Lal and published by Xoffencerpublication. This book was released on 2023-08-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current day and age of technology, buzzwords such as artificial intelligence (AI), the internet of things (IoT), and cloud computing are often used. AI is the technology that tries to make computers or other machines equal to the human brain, making them capable of learning and problem-solving in the same way that humans do. Applications based on AI may be readily connected with other developing technologies such as the Internet of Things (IoT), the cloud, Big Data, and Blockchain. The Internet of Things refers to a network of interconnected, internet-enabled items or things that are able to gather and share data with one another. In recognition of the idea of the Internet of items, a significant number of tangible items are now being connected with the internet at an exceptionally rapid pace. By the year 2025, there will be more than 30 billion Internet of Things connections, with approximately four Internet of Things devices per person on average, according to reports and current trends. Cloud computing provides a means through which the huge amounts of data created by these Internet of Things applications may be sent to their respective endpoints. The use of cloud computing is widely acknowledged to be a facility for the processing and storage of data. Just-in-time processing and lightning fast response times are necessities for any and all real-time applications that make use of the Internet of Things. Researchers, academics, and industrialists in the fields of health care, agriculture, telecommunications, online and mobile commerce, and transportation have shown a significant amount of interest in AI and IoT-based data. In today's world, AI-based methodologies increase the role that IoT plays in business monitoring, health-care monitoring, illness prediction, bioinformatics, research and development, stock market prediction, social network analysis, weather analysis, agriculture, transportation, and resource optimization. The implementation of these applications needs a certain amount of processing capability as well as data storage, both of which are often given by cloud-based services. The data that has been saved is processed in a high-precision and just-in-time way with the help of AI algorithms. The cloud is a strong instrument that can send data not only via the standard channels of the internet but also through a dedicated direct connection. The Internet of Things becomes the source of creating enormous amounts of data, and the cloud becomes an essential component for data storage. As a result, the Internet of Things and clouds have become deeply intertwined in order to provide commercial business services. 1 | P a ge This configuration is sometimes referred to as cloud-based IoT. As a result of their success in providing cloud-based Internet of Things (IoT) services, companies like Amazon Web Services (AWS), Google, and Microsoft have become industry leaders. This makes the task much more rewarding. In addition, the cloud-based Internet of items is utilized to link a broad variety of intelligent items for usage in different applications. Artificial intelligence (AI), the internet of things (IoT), and cloud computing all play significant roles in a variety of domains in the present and will continue to do so in the future. The goal of AI is to analyze and collect the data produced through cloud-based Internet of Things devices by gathering data from a variety of businesses. Integrating AI, IoT, and the cloud has resulted in a transformation of both the entire storage capacity and the digital world, and as a result, it has become a subject of intense interest among academics and academicians. The purpose of this chapter is to place an emphasis on the function that AI plays in data storage that is based on the cloud and IoT. The remaining parts of the chapter are broken down into the following sections: storing of data on the cloud is the primary emphasis. examines the function that IoT plays in cloud environments. In addition, the part that AI plays in the Internet of Things (IoT) and cloud data storage is discussed in. Section 6 brings the chapter to a close by discussing the applications of AI, IoT, and clouds in a variety of industries.

Human + Machine

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633693872
Total Pages : 268 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Human + Machine by : Paul R. Daugherty

Download or read book Human + Machine written by Paul R. Daugherty and published by Harvard Business Press. This book was released on 2018-03-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Exploring the Intersection of AI and Human Resources Management

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring the Intersection of AI and Human Resources Management by : Rafiq, Muhammad

Download or read book Exploring the Intersection of AI and Human Resources Management written by Rafiq, Muhammad and published by IGI Global. This book was released on 2023-12-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes in order to drive innovation in their business models. However, despite substantial investments in AI implementation, recent research indicates that organizations are struggling to realize the expected benefits. Furthermore, many firms face challenges when it comes to effectively integrating AI applications into their existing organizational systems. To bridge this gap, there is an urgent need to deepen understanding of AI techniques, particularly in the context of Asian organizations, where diverse workforces, cultural differences, language barriers, and skill shortages present unique complexities. Exploring the Intersection of AI and Human Resources Management explores the methodologies, theories, and perspectives related to the application of AI in organizations. Focused on the convergence of Human Resource Management (HRM) and AI, this book aims to provide invaluable insights to academics, researchers, policymakers, organizational managers, advanced-level students, leaders, academicians, and government officials. By shedding light on the tools and applications of AI in optimizing human resources, this book expands the horizons of research and encourages the seamless integration of HRM and AI.

The AI-First Company

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Author :
Publisher : Penguin
ISBN 13 : 0593330315
Total Pages : 306 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The AI-First Company by : Ash Fontana

Download or read book The AI-First Company written by Ash Fontana and published by Penguin. This book was released on 2021-05-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a Ph.D. to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems. It's a playbook made for real companies, with real budgets, that need strategies and tactics to effectively implement AI. Whether you're a new online retailer or a Fortune 500 company, Fontana will teach you how to: • Identify the most valuable data; • Build the teams that build AI; • Integrate AI with existing processes and keep it in check; • Measure and communicate its effectiveness; • Reinvest the profits from automation to compound competitive advantage. If the last fifty years were about getting AI to work in the lab, the next fifty years will be about getting AI to work for people, businesses, and society. It's not about building the right software -- it's about building the right AI. The AI-First Company is your guide to winning with artificial intelligence.

Emerging Technologies

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Publisher : Business Expert Press
ISBN 13 : 1952538114
Total Pages : 140 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Emerging Technologies by : Errol S. van Engelen

Download or read book Emerging Technologies written by Errol S. van Engelen and published by Business Expert Press. This book was released on 2020-07-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects. In this book, the author calls the convergence of these three technologies: the blockchain of intelligent things. This book is targeted to help a broad audience, including anyone interested in and responsible for vision, projects, and implementations of blockchain, IoT, and AI in medium-sized companies and large enterprises. This would include business and technology managers, IT professionals, and last but not least, business or technology students, looking to broadening their knowledge and expertise. This book is number two in a series of four books. The first chapters of the book take you from the convergence of blockchain and IoT, via an overview of the most important blockchain of things projects such as IOTA, and the industries, which are heavily being disrupted, into the blockchain of intelligent things, which essentially adds the business value of data science and AI. Further topics you will find in this book include chapters such as required skills, jobs and future, industrial IoT (IIoT) platforms, and opportunities, challenges, and trends of the blockchain of intelligent things. Readers looking for a methodology to engage in blockchain, IoT, and/or AI projects, can find a comprehensive description in my previous book New World Technologies: 2020 and Beyond.

The Vertical Farm

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Author :
Publisher : CRC Press
ISBN 13 : 1040126715
Total Pages : 229 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Vertical Farm by : Kheir Al-Kodmany

Download or read book The Vertical Farm written by Kheir Al-Kodmany and published by CRC Press. This book was released on 2024-10-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid economic uncertainties, fluctuating oil prices, and a rising environmental consciousness, the need for sustainable and efficient food production has become dire. The Vertical Farm: Scientific Advances and Technological Developments systematically navigates the realm of vertical farming (VF), rooted in a robust, scientific foundation. Unveiling the intricate convergence of plant biology, environmental science, and agronomy, it provides a profound understanding of contemporary agriculture. The book spans lighting systems and climate control mechanisms, focusing on sustainability. From small urban initiatives to significant commercial endeavors, real-world case studies showcase VF's adaptability, scalability, and resilience. Addressing multiple challenges, the book explores economic considerations and public perceptions, recognizing their roles in fostering meaningful advancements in agricultural innovation. A volume in the Nextgen Agriculture series, this book is valuable to scientists, practitioners, and students in urban agriculture and planning, horticulture, engineering, landscape architecture, and plant/technology sciences.

Human Interaction & Emerging Technologies (IHIET-AI 2023): Artificial Intelligence & Future Applications

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Author :
Publisher : AHFE Conference
ISBN 13 : 195865146X
Total Pages : 382 pages
Book Rating : 4.9/5 (586 download)

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Book Synopsis Human Interaction & Emerging Technologies (IHIET-AI 2023): Artificial Intelligence & Future Applications by : Tareq Ahram and Redha Taiar

Download or read book Human Interaction & Emerging Technologies (IHIET-AI 2023): Artificial Intelligence & Future Applications written by Tareq Ahram and Redha Taiar and published by AHFE Conference. This book was released on 2023-04-13 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications Proceedings of the 9th International Conference on Human Interaction and Emerging Technologies, IHIET-AI 2023, April 13–15, 2023, Lausanne, Switzerland

The New Workforce: AI, Jobs, and the Future of Industry

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Author :
Publisher : ChatStick Team
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4./5 ( download)

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Book Synopsis The New Workforce: AI, Jobs, and the Future of Industry by : ChatStick Team

Download or read book The New Workforce: AI, Jobs, and the Future of Industry written by ChatStick Team and published by ChatStick Team. This book was released on 2024-08-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 🌟 Unlock the Future of Work with AI 🌟 Dive into "The New Workforce: AI, Jobs, and the Future of Industry" by the ChatStick Team, your essential guide to navigating the rapidly evolving landscape of work in the age of artificial intelligence. 🌐 From transforming industries to creating brand-new job opportunities, AI is reshaping the world as we know it. 📚 What you'll discover: The innovative impact of AI across various industries 🛠️ Emerging job roles and opportunities brought about by AI 💼 Practical strategies for thriving in an AI-driven workplace 📈 Expert insights into the future of employment in the digital age 🔮 Whether you're a business leader, a job seeker, or someone curious about the future, this book provides the insights and tools you need to stay ahead of the curve. Embrace change, harness the power of AI, and thrive in the workforce of tomorrow! 🚀

Emerging Advancements in AI and Big Data Technologies in Business and Society

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Advancements in AI and Big Data Technologies in Business and Society by : Zhao, Jingyuan

Download or read book Emerging Advancements in AI and Big Data Technologies in Business and Society written by Zhao, Jingyuan and published by IGI Global. This book was released on 2024-07-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the convergence of Artificial Intelligence (AI) and Big Data has revolutionized industries worldwide, driving business growth and reshaping societies. While these technologies have yielded remarkable benefits, many developing countries face challenges in harnessing their potential due to inadequate data collection and availability. Emerging Advancements in AI and Big Data Technologies in Business and Society delves into the profound impact of AI and Big Data on the digital landscape and their transformative influence on social, economic, and political spheres. With a historical overview of AI's evolution and its operational definition, this book explores interconnected subfields such as problem-solving, intelligent agents, natural language processing, computer vision, and machine learning. AI is hailed as the fourth industrial revolution and the widespread use of AI technologies prompts discussions about their applications, performances, and societal impact. This book serves as a comprehensive guide for academics, researchers, and students in universities and engineering schools. It also caters to policymakers, government officers, corporate leaders, technology directors, and managers seeking to understand the potential of AI and Big Data. Additionally, libraries and information centers catering to the needs of these professionals will find this book an essential resource.

Digital Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

The AI Marketing Canvas

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Author :
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Emerging Ecosystem-Centric Business Models for Sustainable Value Creation

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Author :
Publisher : IGI Global
ISBN 13 : 1799848442
Total Pages : 237 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emerging Ecosystem-Centric Business Models for Sustainable Value Creation by : Ziouvelou, Xenia

Download or read book Emerging Ecosystem-Centric Business Models for Sustainable Value Creation written by Ziouvelou, Xenia and published by IGI Global. This book was released on 2021-08-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hyperconnected, constantly evolving world has emerged. A world where people (internet of people), things (internet of things), and data (internet of data) are linked together, shaping the global economy while demanding new, innovative approaches for value creation. The era of hyper-connectivity is no longer characterized by centralized firm-centric business structures and traditional intra-firm and inter-firm processes. Open, distributed ecosystemic formations have started to emerge, utilizing cutting edge technologies to harness the collective power, co-creation ability, and intelligence of the crowd, the data, and the environment in an open participatory value co-creation mode. However, the question has become whether the frameworks, models, and tools that organizations use to create value will remain the same in the new business environment and within the organizations themselves. Existing literature on ecosystems, business models, and business model innovation are starting to examine these aspects. Emerging Ecosystem-Centric Business Models for Sustainable Value Creation explores emerging technology-enabled ecosystems and ecosystem-centric business models in theory and practice, from a business and technological perspective, and in a range of industrial settings, aiming to contribute to the existing knowledge of innovative technology-advanced ecosystems and business models, facilitating their design, implementation, and sustainable value creation. It examines the dynamics of this technology-powered revolution and how it is influencing the foundations of value creation and business modeling in novel ecosystemic formations across the HMD triangle: human, machine, and data. The target audience of this book is researchers and professionals in the fields of innovation, business, and strategy as well as computer science and information technology, along with managers, executives, practitioners, researchers, academicians, and students interested in new ways to create value in emerging and future ecosystems via innovative ecosystem-centric business models and strategies.