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Author : Berend Wierenga
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.:/5 (439 download)
Download or read book Seminar of the European Association of Agricultural Economists (EAAE). written by Berend Wierenga and published by . This book was released on 1996 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461562732
Total Pages : 314 pages
Book Rating : 4.4/5 (615 download)
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author : W.M.F. Jongen
Publisher : BRILL
ISBN 13 : 9086866662
Total Pages : 399 pages
Book Rating : 4.0/5 (868 download)
Download or read book Innovation in agri-food systems written by W.M.F. Jongen and published by BRILL. This book was released on 2023-09-04 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a fully rewritten and extended version of the successful first edition of a textbook which focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situated in a chain-oriented approach. Attention is also paid to the impact of changes in the environment of the agri-food system on food innovation, such as the changing consumer, the growing concern about food safety and new insights in human nutrition. Topics covered include changing markets, consumer perception of product quality, quality function deployment, the use of new and improved technology in food production, logistics and information technology, the role of regulation and legislation, quality management and control systems such as HACCP and TQM. The chapters of the first edition have been updated and extended. New chapters have been added, on consumer behaviour, corporate strategy, food safety and nutritional aspects of food innovation. Researchers and professionals in the food industry as well as students of food science, food technology and management will find this publication provides valuable information on the latest developments in the product innovation by agri-food systems.
Author : V. James Rhodes
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.E/5 ( download)
Download or read book The Agricultural Marketing System written by V. James Rhodes and published by . This book was released on 1987-01-15 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transporation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this Third Edition maintains the business marketing approach to marketing firm problems that was so innovative in the first edition. Chapter order and general subject matter are still similar to the well-received second edition, where chapters are organized under the headings of Marketing, Market Competition, and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing-Procurement.
Author : F. Bailey Norwood
Publisher : Waveland Press
ISBN 13 : 1478637404
Total Pages : 457 pages
Book Rating : 4.4/5 (786 download)
Download or read book Agricultural Marketing and Price Analysis written by F. Bailey Norwood and published by Waveland Press. This book was released on 2018-04-16 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Norwood and Lusk provide a fresh approach to marketing and price analysis that speaks to undergraduate students. In addition to providing thorough coverage of core topics, they address exciting developments and emerging areas of research in the field. Friendly and engaging, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. Unique to this book is the inclusion of the equilibrium displacement model and a chapter on consumer behavior and research. The Meet the Professional feature illustrates how the economic principles covered fit into the careers students will soon enter. End-of-chapter crossword puzzles and study questions assist in learning terminology and test preparation. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Author : F. Bailey Norwood
Publisher : Waveland Press
ISBN 13 : 1478648678
Total Pages : 445 pages
Book Rating : 4.4/5 (786 download)
Download or read book Agricultural Marketing and Price Analysis written by F. Bailey Norwood and published by Waveland Press. This book was released on 2021-12-20 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Author : United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (31 download)
Download or read book Agricultural Markets in Change written by United States. Department of Agriculture. Economic Research Service. Marketing Economics Division and published by . This book was released on 1966 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. M. F. Jongen
Publisher : Purdue University Press
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.E/5 ( download)
Download or read book Innovation of Food Production Systems written by W. M. F. Jongen and published by Purdue University Press. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consequently, product innovation should be considered in this context.
Author : Isaac K. Ngugi
Publisher : CABI
ISBN 13 : 1786392879
Total Pages : 225 pages
Book Rating : 4.7/5 (863 download)
Download or read book Consumer Behaviour in Food and Healthy Lifestyles written by Isaac K. Ngugi and published by CABI. This book was released on 2020-07-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (89 download)
Download or read book Life Cycle Assessment in the Agri-food Sector written by and published by . This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : CRC Press
ISBN 13 : 135144767X
Total Pages : 232 pages
Book Rating : 4.3/5 (514 download)
Download or read book Food and Agribusiness Marketing in Europe written by Erdener Kaynak and published by CRC Press. This book was released on 2017-11-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Author : Walter J. Armbruster
Publisher : Springer Science & Business Media
ISBN 13 : 1461449308
Total Pages : 541 pages
Book Rating : 4.4/5 (614 download)
Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Author : United States. Agricultural Marketing Service
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (319 download)
Download or read book Facts about written by United States. Agricultural Marketing Service and published by . This book was released on 1978 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. W. Barker
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)
Download or read book Agricultural Marketing written by J. W. Barker and published by Oxford University Press, USA. This book was released on 1989 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.
Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (319 download)
Download or read book DJF rapport written by and published by . This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : József Berács
Publisher : Akademiai Kiads
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Theory and Practice written by József Berács and published by Akademiai Kiads. This book was released on 2004 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of marketing education and research. The authors of the studies and essays that make up this volume of the Transition Competitiveness and Economic Growth series dedicate the book to Professor Pl Tomcsnyi, a member of the Hungarian Academy of Sciences on the occasion of his 80th birthday. Professor Tomcsnyis name in Hungary is the hallmark of the creation of scientific-based marketing. Hungarian Pl Tomcsnyi is what Philip Kotler is for the Americans, Heribert Meffert for the Germans, Peter Doyle for the British, and Matthew Meulenberg for the Dutch. This volume contains thematically grouped essays from the most outstanding Hungarian representatives of marketing science. Part one deals with questions of marketing theory such as change of paradigm in the concept of marketing and the appearance of synergy and value in marketing relationships. Part two deals
Author : Steve Carter
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251040133
Total Pages : 320 pages
Book Rating : 4.0/5 (41 download)
Download or read book Global Agricultural Marketing Management written by Steve Carter and published by Food & Agriculture Org.. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
