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After Greenwashing
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Book Synopsis After Greenwashing by : Frances Bowen
Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.
Book Synopsis After Greenwashing by : Frances Bowen
Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.
Book Synopsis Greenwashing Culture by : Toby Miller
Download or read book Greenwashing Culture written by Toby Miller and published by Routledge. This book was released on 2017-08-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.
Book Synopsis Green Washed by : Kendra Pierre-Louis
Download or read book Green Washed written by Kendra Pierre-Louis and published by Ig Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.
Book Synopsis The Green Marketing Manifesto by : John Grant
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Download or read book Greenwashing Sport written by Toby Miller and published by Taylor & Francis. This book was released on 2017-07-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.
Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funneled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be?
Book Synopsis Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z by : Sarah Linckens
Download or read book Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z written by Sarah Linckens and published by BoD – Books on Demand. This book was released on 2024-02-29 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing en-vironmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the percep-tion has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.
Book Synopsis Green Investing by : Alessandro Rizzello
Download or read book Green Investing written by Alessandro Rizzello and published by Springer Nature. This book was released on 2022-08-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique picture of green finance by highlighting, under both theoretical and practical lenses, current changing paradigms and future directions in this field. The book is founded upon four major aspects that characterize current debates in green finance: products and services, financial innovation, green washing and transparency, and external pressures. The book is particularly useful to understand the current perimeter of the field; identify the potentials and challenges of the sector; explore current changing paradigms and its potentials to act as drivers for mainstreaming green finance; and conceptualize future directions of the field, with particular focus on its role in the post-COVID recovery plans. The book therefore is not only useful for deriving theoretical or practical implications for researchers and policy makers, but also to capture the evolving complexity of the field at the eve of extraordinary and green-driven changes in financial industry and in policy programs. The book also opens up interesting questions on theoretical advances in financial theory derived from these innovations and accelerated by the pandemic. It will be of interest to scholars and students from different academic disciplines such as economics, finance, political science, and entrepreneurship, as well as practitioners interested in green finance and in the financing of environmentally impactful organizations and projects.
Book Synopsis Green Bond Pricing and Greenwashing Under Asymmetric Information by : Jochen M. Schmittmann
Download or read book Green Bond Pricing and Greenwashing Under Asymmetric Information written by Jochen M. Schmittmann and published by International Monetary Fund. This book was released on 2022-12-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: We analyze the corporate green bond market under a rational framework without an innate green preference, using a simple adverse selection model. Firms can use green bonds to signal their green credentials to investors. Transition risk stems from uncertainty over the introduction of carbon pricing. We show that green bonds have a price premium over conventional bonds when there are information asymmetry, transition risk, and it is costly to engage in greenwashing, that is, false or exaggerated claims of being green. The extent of greenwashing in the market is a function of the green bond premium. A swift and gradual implementation of carbon pricing generates a small green bond premium and a low level of greenwashing, while delayed and large carbon pricing has an ambiguous effect on both. The model provides a rich set of policy implications, notably the need for swift action on carbon pricing and strong information disclosures and regulations to ensure the integrity of green bonds.
Book Synopsis Emerging Green Technologies by : Matthew N. O. Sadiku
Download or read book Emerging Green Technologies written by Matthew N. O. Sadiku and published by CRC Press. This book was released on 2020-03-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Technology deals with using science and technology to protect the environment as well as curb the negative impacts of human involvement. The emerging green technologies, covered in this book, will propel our economy in the near future. Their development will lead to global and sustainable powers that will impact our economics, societies, cultures, and the way of life. This book provides researchers, students, and professionals a comprehensive introduction, applications, benefits, and challenges of 15 emerging green technologies. It presents the impact of these cutting-edge technologies on our global economy and its future. The book will help a beginner to have an introductory knowledge about these emerging technologies. The main objective of the author is to provide a concise treatment that is easily digestible. It is a must-read for those graduate students or scholars who consider researching green technologies. It can also serve as a valuable resource for those business professionals who seek ways to green their processes.
Book Synopsis Encyclopedia of Corporate Social Responsibility by : Samuel O. Idowu
Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.
Book Synopsis Green Marketing in Emerging Markets by : Chipo Mukonza
Download or read book Green Marketing in Emerging Markets written by Chipo Mukonza and published by Springer Nature. This book was released on 2021-08-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Book Synopsis Gambling on Green by : Keesa C. Schreane
Download or read book Gambling on Green written by Keesa C. Schreane and published by John Wiley & Sons. This book was released on 2022-09-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an investor who wants to make the world a better place while getting stronger returns? Are you an executive building a sustainable business and seeking increased revenue? Are you curious about ESG and what it means for your community or organization? Then this book is for you! In Gambling on Green: Uncovering the Balance between Revenues, Reputations, and ESG, veteran financial services executive Keesa Schreane delivers a straightforward and practical guide for business leaders and investors navigating the world of environmental, social, and governance (ESG) issues. As ESG debates and scandals find their way to both newspapers and 10-Ks, many managers feel lost and unclear about how to drive a sustainable approach. Readers will learn to identify corporate sustainability, recognize good corporate governance and social responsibility, and understand what makes a company an exemplary steward of the environment. You’ll also discover: Why ESG investing is increasingly important and how the most successful asset managers are building their sustainable portfolios How a business commitment to creating products with ESG in mind can benefit revenue efforts and increase customer loyalty How to cut business costs through sustainable operations Different sustainable bonds and how to leverage each to promote ESG while maintaining positive returns How some companies have incorporated ESG with spectacular success and others have ignored it completely—sometimes, to their peril With compelling case studies and thoughtful analysis, Gambling on Green is a must-read for anyone interested in how investors and corporations are shifting their focus toward environmental, social, and governance issues. This book will earn a place on the shelves of retail and institutional investors, executives, and board members looking for a roadmap to some of the defining corporate and social issues of our time.
Book Synopsis Green Products in Food Safety by : Bhanu Prakash
Download or read book Green Products in Food Safety written by Bhanu Prakash and published by Elsevier. This book was released on 2023-03-09 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Products in Food Safety explores the potential of green chemicals in the sustainable management of food biodeterioration agents and addresses the current existing limitations of green products for their sustainable application. The book summarizes food loss by biodeterioration agents (bacteria, fungi, mycotoxin, and insect pest); novel detection methods for hazardous food contaminants; different sources of green chemicals, their origin, extraction, and characterization methods; and bioactivity of green products against biodeterioration agents with their molecular sites of action. Also included are discussions of pharmacological properties of green chemicals, metabolic engineering of green chemical biosynthesis, natural therapy for bovine mastitis, the role of molecular modeling and dynamics in food science, nanocarriers for application in the food system, elucidation of novel site of action, toxicity prediction, ecological perception, Intellectual Property Right (IPR), regulations, and perspectives on the commercial application of green products. This book covers basic and translational aspects that prove to be beneficial for food scientists, researchers, students, and young professionals. - Presents a systematic and in-depth understanding of recent scientific and technological advances related to green products and their application in food systems against biodeterioration agents - Covers the basic and translational aspects related to the field of biopesticides and food loss by biodeterioration agents - Links scientific and technological advancements to address existing limitations such as availability, cost-effectiveness, molecular mode of action, toxicity assessment, IPR, and more
Download or read book Greenwash written by Jed Greer and published by . This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Culture written by Kevin Wehr and published by SAGE. This book was released on 2011-06-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
