Affinity Online

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Affinity Online

Author : Mizuko Ito
Publisher : NYU Press
ISBN 13 : 1479860832
Total Pages : 256 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Affinity Online by : Mizuko Ito

Download or read book Affinity Online written by Mizuko Ito and published by NYU Press. This book was released on 2018-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How online affinity networks expand learning and opportunity for young people Boyband One Direction fanfiction writers, gamers who solve math problems together, Harry Potter fans who knit for a cause. Across subcultures and geographies, young fans have found each other and formed community online, learning from one another along the way. From these and other in-depth case studies of online affinity networks, Affinity Online considers how young people have found new opportunities for expanded learning in the digital age. These cases reveal the shared characteristics and unique cultures and practices of different online affinity networks, and how they support “connected learning”—learning that brings together youth interests, social activity, and accomplishment in civic, academic, and career relevant arenas. Although involvement in online communities is an established fixture of growing up in the networked age, participation in these spaces show how young people are actively taking up new media for their own engaged learning and social development. While providing a wealth of positive examples for how the online world provides new opportunities for learning, the book also examines the ways in which these communities still reproduce inequalities based on gender, race, and socioeconomic status. The book concludes with a set of concrete suggestions for how the positive learning opportunities offered by online communities could be made available to more young people, at school and at home. Affinity Online explores how online practices and networks bridge the divide between in-school and out-of-school learning, finding that online affinity networks are creating new spaces of opportunity for realizing the ideals of connected learning.

The Online Advertising Playbook

Author : Joe Plummer
Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Online Advertising Playbook by : Joe Plummer

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Up and Running with Affinity Designer

Author : Kevin House
Publisher : Packt Publishing Ltd
ISBN 13 : 1801073155
Total Pages : 461 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Up and Running with Affinity Designer by : Kevin House

Download or read book Up and Running with Affinity Designer written by Kevin House and published by Packt Publishing Ltd. This book was released on 2021-09-29 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add Affinity Designer to your creative skillset while creating innovative designs and illustrations, building a solid foundation for your future Key Features Understand Affinity Designer's interface and setup, discover its capabilities, and develop an efficient workflow Harness the power of an easy and flexible vector and pixel workflow in one application Learn practical skills and gain the confidence to power your own creative projects Book DescriptionAffinity Designer is a widely adopted creative application, and in a reasonably short space of time, it has become a leading design and illustration application. Affinity Designer, along with Affinity Photo and Affinity Publisher, is part of a suite of award-winning creative software applications developed by Serif Europe. Built on the latest technologies, which make it fast and smooth, Affinity Designer is quickly becoming the go-to professional creative application for vector drawing and pixel-based painting. Up and Running with Affinity Designer is a comprehensive hands-on guide to the Affinity Designer software. Whether you're new to the creative industry, a seasoned professional looking for a proven alternative, or an enthusiastic hobbyist, this book will help you get up to speed in no time. You’ll learn how to create documents and explore workflow best practices while working through practical exercises using the knowledge and skills developed in each chapter to solidify your understanding of the fundamentals. Finally, you’ll bring it all together with real-world practical applications by building a fun logo and professional illustration, forming a base for in-depth exploration in your own projects. By the end of this Affinity Designer book, you'll have gained the knowledge and confidence to use Affinity Designer as part of your creative toolset.What you will learn Explore the interface and unique UX characteristics of Affinity Designer Discover features that allow you to manipulate and transform objects Apply color, shading, and effects to create unique compositions Employ layers to organize and simplify complex projects Use grids, guides, and snapping features as design aids Adapt to Affinity Designer s custom workspaces and keyboard shortcuts Explore the workflow and design best practices for more predictable and successful outcomes Identify potential stumbling blocks in your design process and learn how to avoid them Who this book is forThis Affinity Designer book is for graphic designers, artists, illustrators, and hobbyists. Anyone curious about Affinity Designer's unique toolset and vector and pixel workflows or looking for cost-effective alternatives to the Adobe suite will find this book useful. Experience in working with other similar tools will be helpful, but not necessary.

Lewis Basicity and Affinity Scales

Author : Christian Laurence
Publisher : John Wiley & Sons
ISBN 13 : 9780470681893
Total Pages : 476 pages
Book Rating : 4.6/5 (818 download)

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Book Synopsis Lewis Basicity and Affinity Scales by : Christian Laurence

Download or read book Lewis Basicity and Affinity Scales written by Christian Laurence and published by John Wiley & Sons. This book was released on 2009-12-23 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lewis concept of acids and bases is discussed in every general, organic and inorganic chemistry textbook. This is usually just a descriptive treatment, as it is not possible to devise a single numerical scale suitable for all occasions. However quantitative Lewis acid-base chemistry can be developed by compiling reaction-specific basicity scales which can be used in specific branches of chemistry and biochemistry. Lewis Basicity and Affinity Scales: Data and Measurementbrings together for the first time a comprehensive range of Lewis basicity/affinity data in one volume. More than 2400 equilibrium constants of acid-base reactions, 1500 complexation enthalpies, and nearly 2000 infrared and ultraviolet shifts upon complexation are gathered together in 25 thermodynamic and spectroscopic scales of basicity and/or affinity. For each scale, the definition, the method of measurement, an exhaustive database, and a critical discussion are given. All the data have been critically examined; some have been re-measured; literature gaps have been filled by original measurements; and each scale has been made homogeneous. This collection of data will enable experimental chemists to better understand and predict the numerous chemical, physical and biological properties that depend upon Lewis basicity. Chemometricians will be able to apply their methods to the data matrices constructed from this book in order to identify the factors which influence basicity and basicity-dependent properties. In addition, measured experimental basicities and affinities are essential to computational chemists for the validation, calibration and establishment of reliable computational methods for quantifying and explaining intermolecular forces and the chemical bond. Lewis Basicity and Affinity Scales: Data and Measurement is an essential single-source desktop reference for research scientists, engineers, and students in academia, research institutes and industry, in all areas of chemistry from fundamental to applied research. "The book is a noteworthy piece of work and represents a timely and vast accumulation of knowledge regarding Lewis bases that brings together accurate thermodynamic and spectroscopic data on typical reference Lewis acids. As such, it should serve as a useful and general guide to basicity." J. AM. CHEM. SOC. 2011, 133, 642

Conducting Qualitative Research of Learning in Online Spaces

Author : Hannah R. Gerber
Publisher : SAGE Publications
ISBN 13 : 1506335225
Total Pages : 283 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Conducting Qualitative Research of Learning in Online Spaces by : Hannah R. Gerber

Download or read book Conducting Qualitative Research of Learning in Online Spaces written by Hannah R. Gerber and published by SAGE Publications. This book was released on 2016-03-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative researchers have grappled with how online inquiry shifts research procedures such as gaining access to spaces, communicating with participants, and obtaining informed consent. Drawing on a multimethod approach, Conducting Qualitative Research of Learning in Online Spaces explores how to design and conduct diverse studies in online environments. The book focuses on formal and informal learning practices that occur in evolving online spaces. The text shows researchers how they can draw upon a variety of theoretical frameworks, methodological approaches, and data sources. Examples of qualitative research in online spaces, along with guiding questions, support readers at every phase of the research process.

Internet and Digital Economics

Author : Eric Brousseau
Publisher : Cambridge University Press
ISBN 13 : 1139464027
Total Pages : 704 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Internet and Digital Economics by : Eric Brousseau

Download or read book Internet and Digital Economics written by Eric Brousseau and published by Cambridge University Press. This book was released on 2007-06-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are our societies being transformed by internet and digital economics? This book provides an accessible introduction to the economics of the internet and a comprehensive account of the key mechanisms and future directions of the digital economy.

Affinity

Author : Sarah Waters
Publisher : Hachette UK
ISBN 13 : 0748129316
Total Pages : 237 pages
Book Rating : 4.7/5 (481 download)

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Book Synopsis Affinity by : Sarah Waters

Download or read book Affinity written by Sarah Waters and published by Hachette UK. This book was released on 2011-02-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eerily brilliant and spooky tale of spiritualism and deception 'Now you know why you are drawn to me - why your flesh comes creeping to mine, and what it comes for. Let it creep.' From the dark heart of a Victorian prison, disgraced spiritualist Selina Dawes weaves an enigmatic spell. Is she a fraud, or a prodigy? By the time it all begins to matter, you'll find yourself desperately wanting to believe in magic. 'Refined, repressed and simmering... a delicious tale of Victorian spiritualism' Independent on Sunday 'Spooky, spellbinding, exquisitely written' Val Hennessy 'Beautifully, atmospherically written, this is a tale to thrill your very soul' Metro 'Sexy, spooky, stylish... a wonderful book' Guardian

Rapid Contextual Design

Author : Karen Holtzblatt
Publisher : Elsevier
ISBN 13 : 0080515711
Total Pages : 320 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Rapid Contextual Design by : Karen Holtzblatt

Download or read book Rapid Contextual Design written by Karen Holtzblatt and published by Elsevier. This book was released on 2004-12-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it impossible to schedule enough time to include users in your design process? Is it difficult to incorporate elaborate user-centered design techniques into your own standard design practices? Do the resources needed seem overwhelming? This handbook introduces Rapid CD, a fast-paced, adaptive form of Contextual Design. Rapid CD is a hands-on guide for anyone who needs practical guidance on how to use the Contextual Design process and adapt it to tactical projects with tight timelines and resources. Rapid Contextual Design provides detailed suggestions on structuring the project and customer interviews, conducting interviews, and running interpretation sessions. The handbook walks you step-by-step through organizing the data so you can see your key issues, along with visioning new solutions, storyboarding to work out the details, and paper prototype interviewing to iterate the design—all with as little as a two-person team with only a few weeks to spare! Includes real project examples with actual customer data that illustrate how a CD project actually works Covers the entire scope of a project, from deciding on the number and type of interviews, to interview set up and analyzing collected data. Sample project schedules are also included for a variety of different types of projects Provides examples of how-to write affinity notes and affinity labels, build an affinity diagram, and step-by-step instructions for consolidating sequence models Shows how to use consolidated data to define a design within tight time frames with examples of visions, storyboards, and paper prototypes Introduces CDToolsTM, the first application designed to support customer-centered design

Computerworld

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1999-09-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Traditional Media and the Internet

Author : Sylvia M. Chan-Olmsted
Publisher : Routledge
ISBN 13 : 1351225480
Total Pages : 350 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Traditional Media and the Internet by : Sylvia M. Chan-Olmsted

Download or read book Traditional Media and the Internet written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2017-10-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

Loan Officer Training

Author : Alex Johnson
Publisher : Lulu.com
ISBN 13 : 0615177824
Total Pages : 188 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Loan Officer Training by : Alex Johnson

Download or read book Loan Officer Training written by Alex Johnson and published by Lulu.com. This book was released on 2007-12-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out

The Heart of a Morning Paper Beats Online

Author : Pit Gottschalk
Publisher : Lulu.com
ISBN 13 : 1446687384
Total Pages : 107 pages
Book Rating : 4.4/5 (466 download)

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Book Synopsis The Heart of a Morning Paper Beats Online by : Pit Gottschalk

Download or read book The Heart of a Morning Paper Beats Online written by Pit Gottschalk and published by Lulu.com. This book was released on 2011-02 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If online journalism becomes an integral part of the daily routine of the editorial staff within five years, then, in order to be fit for the future, it will only be consequent to set the degree of integration now and to adjust the editorial workflow of each morning paper to its online capacity. This book of Pit Gottschalk helps understand the necessity of online integration in Journalism, assess the status quo, and implement the right steps within the organization based on a broad research. Structure, culture, people, and tasks - all the aspects of a modern organization of content workflow are to considered. Pit Gottschalk creates a measurement system to check the own newsroom.

Affinity Online

Author : Mizuko Ito
Publisher : NYU Press
ISBN 13 : 1479852759
Total Pages : 228 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Affinity Online by : Mizuko Ito

Download or read book Affinity Online written by Mizuko Ito and published by NYU Press. This book was released on 2018-12-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How online affinity networks expand learning and opportunity for young people Boyband One Direction fanfiction writers, gamers who solve math problems together, Harry Potter fans who knit for a cause. Across subcultures and geographies, young fans have found each other and formed community online, learning from one another along the way. From these and other in-depth case studies of online affinity networks, Affinity Online considers how young people have found new opportunities for expanded learning in the digital age. These cases reveal the shared characteristics and unique cultures and practices of different online affinity networks, and how they support “connected learning”—learning that brings together youth interests, social activity, and accomplishment in civic, academic, and career relevant arenas. Although involvement in online communities is an established fixture of growing up in the networked age, participation in these spaces show how young people are actively taking up new media for their own engaged learning and social development. While providing a wealth of positive examples for how the online world provides new opportunities for learning, the book also examines the ways in which these communities still reproduce inequalities based on gender, race, and socioeconomic status. The book concludes with a set of concrete suggestions for how the positive learning opportunities offered by online communities could be made available to more young people, at school and at home. Affinity Online explores how online practices and networks bridge the divide between in-school and out-of-school learning, finding that online affinity networks are creating new spaces of opportunity for realizing the ideals of connected learning.

Learning in Video Game Affinity Spaces

Author : Elisabeth R. Hayes
Publisher : New Literacies and Digital Epistemologies
ISBN 13 : 9781433109836
Total Pages : 0 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Learning in Video Game Affinity Spaces by : Elisabeth R. Hayes

Download or read book Learning in Video Game Affinity Spaces written by Elisabeth R. Hayes and published by New Literacies and Digital Epistemologies. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors consider games as importantly, the social interactions around games, not in terms of how they should be managed or incorporated into existing educational structures, but for what they tell us about the forms of learning and literacy that are already instantiated within the use of these media.

Media Education for a Digital Generation

Author : Julie Frechette
Publisher : Routledge
ISBN 13 : 1317402987
Total Pages : 300 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Education for a Digital Generation by : Julie Frechette

Download or read book Media Education for a Digital Generation written by Julie Frechette and published by Routledge. This book was released on 2015-10-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

New Media Literacies and Participatory Popular Culture Across Borders

Author : Bronwyn Williams
Publisher : Routledge
ISBN 13 : 1136635637
Total Pages : 230 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis New Media Literacies and Participatory Popular Culture Across Borders by : Bronwyn Williams

Download or read book New Media Literacies and Participatory Popular Culture Across Borders written by Bronwyn Williams and published by Routledge. This book was released on 2012-05-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do students’ online literacy practices intersect with online popular culture? In this book scholars from a range of countries including Australia, Lebanon, Nepal, Qatar, South Africa, Turkey, and the United States illustrate and analyze how literacy practices that are mediated through and influenced by popular culture create both opportunities and tensions for secondary and university students. The authors examine issues of theory, identity, and pedagogy as they address participatory popular culture sites such as fan forums, video, blogs, social networking sites, anime, memes, and comics and graphic novels. Uniquely bringing together scholarship about online literacy practices and the growing body of work on participatory popular culture, New Media Literacies and Participatory Popular Culture across Borders makes distinctive contributions to an emerging field of study, pushing forward scholarship about literacy and identity in cross-cultural situations and advancing important conversations about issues of global flows and local responses to popular culture.

Affinity Designer Workbook

Author : Affinity Team
Publisher :
ISBN 13 : 9781909581036
Total Pages : 432 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Affinity Designer Workbook by : Affinity Team

Download or read book Affinity Designer Workbook written by Affinity Team and published by . This book was released on 2016 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: