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Advertising Tower
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Book Synopsis Advertising Tower by : William O. Gardner
Download or read book Advertising Tower written by William O. Gardner and published by BRILL. This book was released on 2020-05-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment.
Download or read book Profitable Advertising written by and published by . This book was released on 1905 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Progress written by and published by . This book was released on 1911 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report of the Minnesota State Agricultural Society for the Year ... by : Minnesota State Agricultural Society
Download or read book Annual Report of the Minnesota State Agricultural Society for the Year ... written by Minnesota State Agricultural Society and published by . This book was released on 1910 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engineering Record, Building Record and Sanitary Engineer by : Henry Coddington Meyer
Download or read book Engineering Record, Building Record and Sanitary Engineer written by Henry Coddington Meyer and published by . This book was released on 1911 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Age written by and published by . This book was released on 1910 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Models for Marketing Decisions by : P. S. H. Leeflang
Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Download or read book Editor & Publisher written by and published by . This book was released on 1913 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112077179726 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112077179726 and Others written by and published by . This book was released on 1910 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Chicago Tribune Tower Competition by : Katherine Solomonson
Download or read book The Chicago Tribune Tower Competition written by Katherine Solomonson and published by University of Chicago Press. This book was released on 2003-11-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1922, the Chicago Tribune sponsored an international competition to design its new corporate headquarters. Both a serious design contest and a brilliant publicity stunt, the competition received worldwide attention for the hundreds of submissions—from the sublime to the ridiculous—it garnered. In this lavishly illustrated book, Katherine Solomonson tells the fascinating story of the competition, the diverse architectural designs it attracted, and its lasting impact. She shows how the Tribune used the competition to position itself as a civic institution whose new headquarters would serve as a defining public monument for Chicago. For architects, planners, and others, the competition sparked influential debates over the design and social functions of skyscrapers. It also played a crucial role in the development of advertising, consumer culture, and a new national identity in the turbulent years after World War I.
Download or read book Booklist written by and published by . This book was released on 1926 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A New Critical Japanese-English Dictionary by : Miki Yamaguchi
Download or read book A New Critical Japanese-English Dictionary written by Miki Yamaguchi and published by . This book was released on 1907 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers' Ink written by and published by . This book was released on 1910 with total page 1370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Technology Architectural Record by :
Download or read book Technology Architectural Record written by and published by . This book was released on 1913 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global and Multinational Advertising by : Basil G. Englis
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Download or read book The Blue and Gold ... written by and published by . This book was released on 1952 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
