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Author : George French
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (15 download)
Download or read book Advertising written by George French and published by . This book was released on 1915 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George French
Publisher : Facsimiles-Garl
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising, the Social and Economic Problem written by George French and published by Facsimiles-Garl. This book was released on 1915 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Professor Nicholas Capaldi
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409487784
Total Pages : 434 pages
Book Rating : 4.4/5 (94 download)
Download or read book The Ashgate Research Companion to Corporate Social Responsibility written by Professor Nicholas Capaldi and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-28 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term corporate social responsibility (CSR) has gained prominence both in business and in the media and has become one of the most debated management issues. Yet there is still a lack of consensus on what the concept means, what it entails, why it should be embraced and how. This companion offers scholars and graduate students a valuable guide to current thinking and a comprehensive reference to this increasingly important field.
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1422 pages
Book Rating : 4.A/5 ( download)
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author : George French
Publisher : Forgotten Books
ISBN 13 : 9780331982732
Total Pages : 264 pages
Book Rating : 4.9/5 (827 download)
Download or read book Advertising written by George French and published by Forgotten Books. This book was released on 2017-11-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising: The Social and Economic Problem That advertising has generally been used for busi ness purposes merely signifies that its development has not reached a stage at which many people feel warranted 1n employing it to promote social, moral, or religious, ends. So far as it has been employed for the advancement of religion or morals it has been used in a business manner and for business ends - for the augmentation of audiences, the raising of special funds, the moving of selected' groups of people for special and temporary purposes. Its principles have not yet been applied to the task of swaying people's lives in a fundamental fashion for permanent pur poses. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Seema Gupta
Publisher : Global India Publications
ISBN 13 : 9788190794114
Total Pages : 324 pages
Book Rating : 4.7/5 (941 download)
Download or read book Branding and Advertising written by Seema Gupta and published by Global India Publications. This book was released on 2009-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's time there is no more dynamic and fascinating field to either practise or study than branding, promotion and advertising. But in today's growing environment this field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides-clients demanding better results from their advertising and promotional money; lean but highly creative smaller advertising agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their brands and services; consumers who no longer respond to traditional forms of advertising; and new methods that may reinvent the very process of advertising. This book is an attempt to include all these and many more similar topics related to branding and advertising in a pragmatic and simple way.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1918 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herbert Albert Silverman
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Economics of Social Problems written by Herbert Albert Silverman and published by . This book was released on 1925 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Farnsworth, Kevin
Publisher : Policy Press
ISBN 13 : 1847428290
Total Pages : 353 pages
Book Rating : 4.8/5 (474 download)
Download or read book Social policy in challenging times written by Farnsworth, Kevin and published by Policy Press. This book was released on 2011-09-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no precedent to the current economic crisis which looks set to redefine social policy debate throughout the globe. But its effects are not uniform across nations. Bringing together a range of expert contributions, the key lesson to emerge from this book is that 'the crisis' is better understood as a variety of crises, each mediated by national context. Consequently, there is an array of potential trajectories for welfare systems, from those where social policy is regarded as incompatible with the post-crisis economy to those where it is considered essential to future economic growth and security.
Author : Seymour H. Fine
Publisher : Greenwood
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)
Download or read book The Marketing of Ideas and Social Issues written by Seymour H. Fine and published by Greenwood. This book was released on 1981 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 0786722878
Total Pages : 280 pages
Book Rating : 4.7/5 (867 download)
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Author : Benjamin Gidron
Publisher : Springer Nature
ISBN 13 : 3030682951
Total Pages : 316 pages
Book Rating : 4.0/5 (36 download)
Download or read book The New Social and Impact Economy written by Benjamin Gidron and published by Springer Nature. This book was released on 2021-05-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses the development of the new social and impact economy in ten countries around the globe. The new social and impact economy is an attempt to conceptualize developments after the 2008 economic crisis, which emphasized the pifalls of the Neo-Liberal economic system. In the aftermath of the crisis, new organizational entities evolved, which combined social and business objectives as part of their mission. Using data gathered by two recent international research projects—the ICSEM project and the FAB-MOVE project—the book provides an initial portrait of the forces at play in the evolution of the new social and impact economy, linking those to the past crisis as well as to Covid19 and comparing the emergence of the phenomenon in a varied group of countries. The book begins with an overview of the classical definitions of social economy and proposes a comprehensive concept of new social and impact economy, its characteristics, and sources. Ten country chapters as well as a comparative chapter on international social economy organizations follow. The volume concludes with an overall analysis of the data from the country chapters, forming a typology of social economy traditions and linking it to recent Post Capitalism trends. Creating a conceptual framework to analyze the new phenomena in social economy, this volume is ideal for academics and practitioners in the fields of social economy; social, economic and welfare policies; social and business entrepreneurship in a comparative fashion; social and technological innovation as well as CSR specialists and practitioners.
Author : Frauke Hachtmann
Publisher : Taylor & Francis
ISBN 13 : 100091772X
Total Pages : 153 pages
Book Rating : 4.0/5 (9 download)
Download or read book Crisis Response Advertising written by Frauke Hachtmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.
Author : University of Minnesota
Publisher :
ISBN 13 :
Total Pages : 1254 pages
Book Rating : 4.:/5 (319 download)
Download or read book Bulletin written by University of Minnesota and published by . This book was released on 1912 with total page 1254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
