Advertising Strategies By Agricultural Cooperatives In Branded Food Products 1967 To 1987

Author : Christopher D. Merrett
Publisher : Taylor & Francis
ISBN 13 : 1315290286
Total Pages : 343 pages
Book Rating : 4.3/5 (152 download)

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Download or read book Cooperatives and Local Development written by Christopher D. Merrett and published by Taylor & Francis. This book was released on 2016-09-16 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. The market economy has changed profoundly over the past two centuries. In the nineteenth century, business enterprises were largely single-product ventures, managed directly by the owners and rooted within national economies. In the twentieth century, firms employed managers who were not owners. Firms also evolved into multiproduct, multiunit entities that could employ thousands of workers. In the twenty-first century, many firms operate on a global scale, taking advantage of free trade policies and rapidly evolving computer and telecommunications technologies. Given this potential, it is crucial that producers, consumers, economic developers, and researchers realize how co-ops can promote local economic and community development. Hence, this book includes the perceptions of experts on a variety of cooperative issues, including the challenges involved in starting a co-op and in understanding its impact on surrounding communities. This book can be especially useful because it provides the theoretical foundations and practical applications of cooperative behavior.