Advertising Production

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Principles of Advertising

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Author : Monle Lee
Publisher : Routledge
ISBN 13 : 113641939X
Total Pages : 452 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

Advertising

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Author : Liz McFall
Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Advertising, Records and Systems

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Author : William Henry Leffingwell
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.M/5 ( download)

Book Synopsis Advertising, Records and Systems by : William Henry Leffingwell

Download or read book Advertising, Records and Systems written by William Henry Leffingwell and published by . This book was released on 1919 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising For Dummies

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Author : Gary Dahl
Publisher : John Wiley & Sons
ISBN 13 : 0470045833
Total Pages : 342 pages
Book Rating : 4.4/5 (7 download)

Book Synopsis Advertising For Dummies by : Gary Dahl

Download or read book Advertising For Dummies written by Gary Dahl and published by John Wiley & Sons. This book was released on 2007-01-03 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Shoot, Edit, Share

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Author : Kirsten Johnson
Publisher : CRC Press
ISBN 13 : 1317444264
Total Pages : 294 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis Shoot, Edit, Share by : Kirsten Johnson

Download or read book Shoot, Edit, Share written by Kirsten Johnson and published by CRC Press. This book was released on 2016-09-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Branded Content and Entertainment in Advertising

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Author : María Rodríguez-Rabadán Benito
Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.0/5 (9 download)

Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

ADVERTISING COMMUNICATION Concepts & Theory

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Author : Dr. Kiran. G
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958533
Total Pages : 76 pages
Book Rating : 4.3/5 (949 download)

Book Synopsis ADVERTISING COMMUNICATION Concepts & Theory by : Dr. Kiran. G

Download or read book ADVERTISING COMMUNICATION Concepts & Theory written by Dr. Kiran. G and published by Archers & Elevators Publishing House. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SPIN

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Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1999-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

SPIN

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4./5 ( download)

Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 1999-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

The Advertising Age and Mail Order Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Advertising Age and Mail Order Journal by :

Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1919 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

InfoWorld

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Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1989-06-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

PC Mag

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Author :
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4./5 ( download)

Book Synopsis PC Mag by :

Download or read book PC Mag written by and published by . This book was released on 1991-05-14 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

SPIN

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Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

Book Synopsis SPIN by :

Download or read book SPIN written by and published by . This book was released on 2006-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.

Advertising and Promotion

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Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)

Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

PC Mag

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Author :
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)

Book Synopsis PC Mag by :

Download or read book PC Mag written by and published by . This book was released on 1991-10-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 894 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1902 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: