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Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Practices written by and published by . This book was released on 2001 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noprita Herari
Publisher : Sayak Pal
ISBN 13 : 8196340257
Total Pages : 494 pages
Book Rating : 4.1/5 (963 download)
Download or read book Advertising: Methods, Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (318 download)
Download or read book Advertising Practices written by and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee
Publisher :
ISBN 13 :
Total Pages : 1102 pages
Book Rating : 4.:/5 (327 download)
Download or read book Federal Supervision of Bank Advertising and Promotion Practices written by United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee and published by . This book was released on 1980 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author : Ira Torresi
Publisher : Routledge
ISBN 13 : 1317640128
Total Pages : 206 pages
Book Rating : 4.3/5 (176 download)
Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2014-07-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities.
Author : United States. Congress. Senate. Committee on Labor and Human Resources
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising, Marketing, and Promotional Practices of the Pharmaceutical Industry written by United States. Congress. Senate. Committee on Labor and Human Resources and published by . This book was released on 1991 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (29 download)
Download or read book Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing written by Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research and published by . This book was released on 1921 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriela Taylor
Publisher : Global & Digital
ISBN 13 : 1909924032
Total Pages : 172 pages
Book Rating : 4.9/5 (99 download)
Download or read book Advertising in a Digital Age - Best Practices & Tips for Paid Search and Social Media Advertising written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don’t be left behind.Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Fossil and Synthetic Fuels
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.0/5 (18 download)
Download or read book Petroleum marketing practices written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Fossil and Synthetic Fuels and published by . This book was released on 1984 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deborah Brightman Farone
Publisher :
ISBN 13 : 9781402431166
Total Pages : 208 pages
Book Rating : 4.4/5 (311 download)
Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author : United States. Veterans Administration
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (91 download)
Download or read book Report on Erroneous, Misleading, Or Deceptive Advertising Practices written by United States. Veterans Administration and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vol. for 1977/78 includes: Keeping your school or college catalog in compliance with Federal laws and regulations, issued by the Federal Interagency Committee on Education.
Author : James F. Hamilton
Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 407 pages
Book Rating : 4.3/5 (172 download)
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author : Wally Snyder
Publisher : Taylor & Francis
ISBN 13 : 1317281535
Total Pages : 200 pages
Book Rating : 4.3/5 (172 download)
Download or read book Ethics in Advertising written by Wally Snyder and published by Taylor & Francis. This book was released on 2016-11-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1317421698
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (47 download)
Download or read book Advertising Practices written by and published by . This book was released on 2001 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
