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Author : Robin Arthur
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (929 download)
Download or read book Advertising & Marketing in the United Arab Emirates written by Robin Arthur and published by . This book was released on 1990 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ahmed Shams Khouri
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (54 download)
Download or read book The Feasibility of Establishing an Internet Advertising Agency in the United Arab Emirates written by Ahmed Shams Khouri and published by . This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.
Author : Charles Kestenbaum
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in the United Arab Emirates written by Charles Kestenbaum and published by . This book was released on 1981 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc Termath
Publisher : diplom.de
ISBN 13 : 3842821352
Total Pages : 72 pages
Book Rating : 4.8/5 (428 download)
Download or read book Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates written by Marc Termath and published by diplom.de. This book was released on 2011-10-13 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The development of the world more and more leads to a global village. Commodities, which earlier were only accessible to the people in the immediate vicinity nowadays, are sold on the whole globe. The increasing dynamism within the foreign trade is perceptible, as every country including their companies is incumbent upon the same problem. The home market is already sated by the products and there is no more growth expected. The only way to handle this conflict is based on the going international concept. The basis of the global trade was created by the changes in the international politics and the creation of international economic areas. Nevertheless, the acceptance that products and goods at foreign markets can be set down in the way, as it has nationwide turned out already, is to be handled with care. By tendency an increasing homogenization of the markets and even to the products is registered. This enables the internationally operating companies to use scale effects as well as synergistic effects by a centrally steered marketing. Nevertheless, the assumption, that even the country specific consumption patterns will match piece by piece, is not expected. Differences in the cultural specification of every individual export market and the connected consumer behaviour falsify this assumption. The condition that global player have to face is as much standardization as possible, so much differentiation as necessary . Caused by the international and intercultural marketing, mistakes can mainly be avoided in the creation of the marketing measures. Target of Investigation: Currently no other region in the world can prove such an industry ́s impetus like the Arabian countries. The numerous raw material occurrences, which belong to the demand-strongest commodities of the world, contribute their share to this unbelievable development. The United Arab Emirates (UAE) are according to the OPEC (d.u.) in 7th place of the world s biggest oil and gas occurrences. However, the UAE already adjusts the future of their economy to alternative branches of economic sectors. For the time after the oil, areas like tourism or research and development of high technology are massively promoted by the government. Additionally the high population growths, particularly influenced by an immigration policy supporting the influx of foreign skilled workers, as well as one of the worldwide highest per head income and a huge purchase power [...]
Author : Claude Clement
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in the United Arab Emirates written by Claude Clement and published by . This book was released on 1985 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Dickson Tenney
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in the United Arab Emirates written by S. Dickson Tenney and published by . This book was released on 1977 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthias Beer
Publisher : GRIN Verlag
ISBN 13 : 3656509409
Total Pages : 33 pages
Book Rating : 4.6/5 (565 download)
Download or read book The Body Washer: A Marketing Plan for the United Arabic Emirates written by Matthias Beer and published by GRIN Verlag. This book was released on 2013-10-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of applied sciences, Munich, course: MBA, language: English, abstract: The Body-Washer has been introduced to the European market just lately aiming for the healthcare sector. Due to the versatile concept of the product and the ease of use additional interest from the hotel sector and from private households for wellness and nursing purposes arises. Furthermore, the Arabic peninsula, in particular from the UAE, has signaled interest in the unique product. Subsequently the UAE market in this regards is analyzed from two different perspectives. The analysis was done on a micro- as well as on a macro-environmental view. The investigations are on the company itself, the suppliers as well as customers and competitors on the one hand side and local aspects such as political, economic and social trends on the other. Together with the SWOT analysis of the product with respect to the UAE market a marketing strategy has been developed. As part of the marketing strategy, a market segmentation was done in order to derive the target market for the Body Washer in the UAE, the health care as well as the tourism sector. For the target market segments a “4P” analysis (price, product, place and promotion) has been done followed by an implementation plan accordingly. The conclusion and the ITM checklist are finalizing the marketing assignment on the Body Washer marketing plan for the UAE summarizing the main aspects.
Author : Claude Clement
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)
Download or read book Marketing in the United Arab Emirates written by Claude Clement and published by . This book was released on 1985 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Author : Emily West
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author : Daniel W. Baack
Publisher : SAGE
ISBN 13 : 1452226350
Total Pages : 737 pages
Book Rating : 4.4/5 (522 download)
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Author : Ilhem Allagui
Publisher : Routledge
ISBN 13 : 1000006956
Total Pages : 363 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author : Naila Nabil Hamdy
Publisher : Rowman & Littlefield
ISBN 13 : 1538140047
Total Pages : 333 pages
Book Rating : 4.5/5 (381 download)
Download or read book Mass Communication in the Modern Arab World written by Naila Nabil Hamdy and published by Rowman & Littlefield. This book was released on 2022-03-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication in the Modern Arab World: Ongoing Agents of Change following the Arab Spring introduces, explains, and explores how unceasing growth of media and communication technologies has acted as an ongoing agent of change in the modern Arab world Each contributed chapter provides evidence of mass communication’s potential to transform society, culture, politics, economies and development in a region where expectations of media and communication are higher than those of the Western world. Studying these media platforms and communication channels and their relationship to governments and other social and religious institutions reveals how an area of over 400 million people has seen both good and bad of transformations from the global communication wave. Case studies of media formats and practices specific to the region illuminate cultural and political factors that impact the growth of media and allow it to positively contribute to all-encompassing democratization in the region. List of Contributors: Azza A. Ahmed, Mohammad Ayish, Tayeb Boutbouqatl, Aliaa Dawoud, Khaled S. Gaweesh, Ahmed El Gody, Kamal Hamidou, Fran Hassencahl,Tara Al-Kadi, Kyung Sun Lee, Deanna Loew, Noha Mellor, Hesham Mesbah, Meriem Narimane Noumeur, Saddek Rabah, Abeer Salem, Hend El-Taher, Leonard Ray Teel, Oshane Thorpe, Karin Wilkins, and Inas Abou Youssef
Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452221863
Total Pages : 366 pages
Book Rating : 4.4/5 (522 download)
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE Publications. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Author : Lionel Salem
Publisher : Crimson
ISBN 13 : 1780591985
Total Pages : 248 pages
Book Rating : 4.7/5 (85 download)
Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1071846620
Total Pages : 385 pages
Book Rating : 4.0/5 (718 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2022-04-18 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Author : Tourya Guaaybess
Publisher : John Wiley & Sons
ISBN 13 : 1119579791
Total Pages : 145 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Media in Arab Countries written by Tourya Guaaybess and published by John Wiley & Sons. This book was released on 2019-01-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In early research work on international communication, the countries of North Africa and the Middle East were seen as part of the “Third World”, and the media had to be at the service of development. However, this situation is changing due to the transnationalization and liberalization of the media. Indeed, since the 1990s, the entry of the South – and Arab countries in this case – into the “information society” has become the dominant creed, although the vision is still globalizing and marked by stereotypes. Representations of these societies are closely associated with international relations and geopolitics, characterized by tensions and conflicts. However, a force has come to disrupt the traditional rules of the game: Arab audiences. Digital media, the dissemination of which has been enabled by the implementation of the “information society”, empowers them to participate fully in a media confluence. This liberation from the discourse has two major consequences: the media and journalism sector has become more strategic than ever, and action toward development must be reinvented.
