Advertising Design and Typography

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Author :
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Advertising Design and Typography by : Alex W. White

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Advertising Copy, Layout, and Typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Advertising Copy, Layout, and Typography by : Hugh G. Wales

Download or read book Advertising Copy, Layout, and Typography written by Hugh G. Wales and published by . This book was released on 1958 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Layout and Typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Advertising Layout and Typography by : Eugene De Lopatecki

Download or read book Advertising Layout and Typography written by Eugene De Lopatecki and published by . This book was released on 1952 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Layout and typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 165 pages
Book Rating : 4.:/5 (878 download)

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Book Synopsis Advertising Layout and typography by : Eugene de Lopatecki

Download or read book Advertising Layout and typography written by Eugene de Lopatecki and published by . This book was released on 1952 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Layout in Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Layout in Advertising by : William Addison Dwiggins

Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Advertising Layout and Typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (819 download)

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Book Synopsis Fundamentals of Advertising Layout and Typography by : Wayne W. Melanson

Download or read book Fundamentals of Advertising Layout and Typography written by Wayne W. Melanson and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Layout and Typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (977 download)

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Book Synopsis Advertising Layout and Typography by : Eugene De Lopatecki

Download or read book Advertising Layout and Typography written by Eugene De Lopatecki and published by . This book was released on 1940 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lessons in Typography

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Author :
Publisher : New Riders
ISBN 13 : 0133993728
Total Pages : 658 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Lessons in Typography by : Jim Krause

Download or read book Lessons in Typography written by Jim Krause and published by New Riders. This book was released on 2015-06-06 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Advertising Layout

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Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Advertising Layout by : William Longyear

Download or read book Advertising Layout written by William Longyear and published by . This book was released on 1954 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Layout

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Author :
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Type & Layout by : Colin Wheildon

Download or read book Type & Layout written by Colin Wheildon and published by . This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby. --

Advertising Layout Techniques

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Author :
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Layout Techniques by : Harry Borgman

Download or read book Advertising Layout Techniques written by Harry Borgman and published by . This book was released on 1983 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.

Designing Interfaces

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596008031
Total Pages : 352 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Designing Interfaces by : Jenifer Tidwell

Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.

Layouts for Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Layouts for Advertising by : John Dell (pseud.)

Download or read book Layouts for Advertising written by John Dell (pseud.) and published by . This book was released on 1928 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Copy, Layout, and Typography

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Author :
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)

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Book Synopsis Advertising Copy, Layout, and Typography by : Hugh G. Wales, Dwight L. Gentry, Max Wales

Download or read book Advertising Copy, Layout, and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Copy & Layout

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230245
Total Pages : 292 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Fundamentals of Copy & Layout by : Albert C. Book

Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.

Typography and Graphic Design

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Author :
Publisher : Flammarion-Pere Castor
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Typography and Graphic Design by : Roxane Jubert

Download or read book Typography and Graphic Design written by Roxane Jubert and published by Flammarion-Pere Castor. This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.

Layout

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Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Layout by : Charles J. Felten

Download or read book Layout written by Charles J. Felten and published by . This book was released on 1954 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: