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Author : Lars Bergkvist
Publisher :
ISBN 13 : 9789172585317
Total Pages : 245 pages
Book Rating : 4.5/5 (853 download)
Download or read book Advertising effectiveness measurement : intermediate constructs and measures written by Lars Bergkvist and published by . This book was released on 2000 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996392
Total Pages : 185 pages
Book Rating : 4.3/5 (99 download)
Download or read book ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS written by and published by Archers & Elevators Publishing House. This book was released on with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Darrell Blaine Lucas
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Measuring Advertising Effectiveness written by Darrell Blaine Lucas and published by . This book was released on 1963 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Magnus Mähring
Publisher : EFI at SSE
ISBN 13 : 9172585927
Total Pages : 372 pages
Book Rating : 4.1/5 (725 download)
Download or read book IT Project Governance written by Magnus Mähring and published by EFI at SSE. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Azza Frikha
Publisher : John Wiley & Sons
ISBN 13 : 1786304627
Total Pages : 250 pages
Book Rating : 4.7/5 (863 download)
Download or read book Measurement in Marketing written by Azza Frikha and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Kokula Krishna Hari Kunasekaran
Publisher : Association of Scientists, Developers and Faculties (ASDF)
ISBN 13 : 8192974251
Total Pages : 273 pages
Book Rating : 4.1/5 (929 download)
Download or read book Proceedings of The International Conference on Inter Disciplinary Research in Engineering and Technology 2015 written by Kokula Krishna Hari Kunasekaran and published by Association of Scientists, Developers and Faculties (ASDF). This book was released on 2015-04-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the International Conference on Inter Disciplinary Research in Engineering and Technology (ICIDRET) 2015 in DSIIDC, Government of NCT, New Delhi, India, Asia on 29 – 30 April, 2015. If this is your first time to New Delhi, you need to look on more objects which you could never forget in your lifetime. There is much to see and experience at The National Capital of Republic of India. The concept of Inter Disciplinary research was a topic of focus by various departments across the Engineering and Technology area. Flushing with major areas, this ICIDRET ’15 has addressed the E&T areas like Mechanical Engineering, Civil Engineering, Electrical Engineering, Bio-Technology, Bio-Engineering, Bio-Medical, Computer Science, Electronics & Communication Engineering, Management and Textile Engineering. This focus has brought a new insight on the learning methodologies and the terminology of accepting the cross definition of engineering and the research into it. We invite you to join us in this inspiring conversation. I am pretty sure that this conference would indulge the information from the various parts of the world and could coin as a global research gathering. With more and more researchers coming into ICIDRET, this event would be as an annual event. This conference is sure that, this edition and the future edition will serve as a wise platform for the people to come with better research methodologies integrating each and every social component globally. If there would have been a thought of not integrating the RJ45 and few pieces of metal / plastic along with a PCB, today we could haven’t used the telephones and mobile phones. With an ear-mark inspiration and constant support from the Global President Dr. S. Prithiv Rajan, ASDF International President Dr. P. Anbuoli, this publication stands in front of your eyes, without them this would haven’t been possible in a very shortest span. Finally, I thank my family, friends, students and colleagues for their constant encouragement and support for making this type of conference. -- Kokula Krishna Hari K Editor-in-Chief www.kokulakrishnaharik.in
Author : David R. Corkindale
Publisher : Lexington Books
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (512 download)
Download or read book Measuring the Effect of Advertising written by David R. Corkindale and published by Lexington Books. This book was released on 1975 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans Baumgartner
Publisher : Emerald Group Publishing
ISBN 13 : 1800436327
Total Pages : 174 pages
Book Rating : 4.8/5 (4 download)
Download or read book Measurement in Marketing written by Hans Baumgartner and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Guangqian Peng
Publisher : BRILL
ISBN 13 : 9086867367
Total Pages : 220 pages
Book Rating : 4.0/5 (868 download)
Download or read book Inter-organizational information exchange, supply chain compliance and performance written by Guangqian Peng and published by BRILL. This book was released on 2023-09-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization of business markets and the rapid development of information technology are making information management more and more important. By combining managerial and economic theory, this book builds a framework to demonstrate facilitating factors for inter-organizational information exchange and the effects of information exchange on supply chain compliance and business performance. We have strong indications, both theoretical and empirical, that such an integrative conceptual framework is needed to grasp the complexity of information exchange between business partners. Using empirical evidence from the poultry chain in Mainland China, this book supports the complementary roles between contractual governance and trust in the process of improving the willingness to communicate. It also proposes that communication quality needs to be broader than information quality. Finally, it illustrates that in order to stand out from main competitors, companies should not only commit to realizing more potential communication benefits for themselves, but also for their main partners. Different solutions for buyers and suppliers in optimizing their business performance are also discussed. This book is recommended for a broad audience of professionals, practitioners and policy makers who concern themselves with information management, supply chain management, channel relationship management and performance management.
Author : Richard J. Varey
Publisher : Psychology Press
ISBN 13 : 9780415213189
Total Pages : 340 pages
Book Rating : 4.2/5 (131 download)
Download or read book Internal Marketing written by Richard J. Varey and published by Psychology Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
Author : Andrij Bodnaruk
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.3/5 (555 download)
Download or read book Essays in Empirical Corporate Finance and Portfolio Choice written by Andrij Bodnaruk and published by . This book was released on 2005 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Trevor A. Smith
Publisher : Springer Nature
ISBN 13 : 3031098617
Total Pages : 218 pages
Book Rating : 4.0/5 (31 download)
Download or read book Marketing Effectiveness and Accountability in SMEs written by Trevor A. Smith and published by Springer Nature. This book was released on 2022-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.
Author : Rudolfs Bems
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (555 download)
Download or read book Essays in International Macroeconomics written by Rudolfs Bems and published by . This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Neely
Publisher : Cambridge University Press
ISBN 13 : 9780521803427
Total Pages : 386 pages
Book Rating : 4.8/5 (34 download)
Download or read book Business Performance Measurement written by Andy Neely and published by Cambridge University Press. This book was released on 2002-03-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
