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Author : Kenneth A. Plevan
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (954 download)
Download or read book Advertising Compliance Handbook, 1992 Supplement written by Kenneth A. Plevan and published by . This book was released on 1991 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth A. Plevan
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (282 download)
Download or read book Advertising Compliance Handbook written by Kenneth A. Plevan and published by . This book was released on 1992 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth A. Plevan
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (154 download)
Download or read book Advertising Compliance Handbook written by Kenneth A. Plevan and published by . This book was released on 1993 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth A. Plevan
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (875 download)
Download or read book Advertising Compliance Handbook Second Edition written by Kenneth A. Plevan and published by . This book was released on 1993 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth A. Plevan
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Compliance Handbook written by Kenneth A. Plevan and published by . This book was released on 1988 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steffi R Kipperman
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (932 download)
Download or read book Advertising Compliance Handbook. 1993 Cumulative Supplement written by Steffi R Kipperman and published by . This book was released on 1993 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lichtenberger
Publisher : Praeger
ISBN 13 : 0899301223
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author :
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.3/5 ( download)
Download or read book Law Books Published 1993 Suppl written by and published by . This book was released on 1994 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Alice Shaver
Publisher : M.E. Sharpe
ISBN 13 : 0765629712
Total Pages : 275 pages
Book Rating : 4.7/5 (656 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by M.E. Sharpe. This book was released on 2013-09-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.
Author :
Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.3/5 ( download)
Download or read book Law Books Published written by and published by . This book was released on 1992 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Banks and Banks
Publisher : Wolters Kluwer
ISBN 13 : 1543823718
Total Pages : 1976 pages
Book Rating : 4.5/5 (438 download)
Download or read book Corporate Legal Compliance Handbook, 3rd Edition written by Banks and Banks and published by Wolters Kluwer. This book was released on 2020-06-19 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Legal Compliance Handbook, Third Edition, provides the knowledge necessary to implement or enhance a compliance program in a specific company, or in a client's company. The book focuses not only on doing what is legal or what is right--the two are both important but not always the same--but also on how to make a compliance program actually work. The book is organized in a sequence that follows how to approach a compliance program. It gives the compliance officer, consultant, or attorney a good grounding in the basics of compliance law. This includes such things as the rules about corporate and individual liability, an understanding of the basics of the key laws that impact companies, and the workings of the U.S. Sentencing Guidelines. Successful programs also require an understanding of educational techniques, good communication skills, and the use of computer tools. The effective compliance program also takes into account how to deliver messages using a variety of media to reach employees in different locations, of different ages or education, who speak different languages. Note: Online subscriptions are for three-month periods.
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 9780765629685
Total Pages : 0 pages
Book Rating : 4.6/5 (296 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.
Author : Outdoor Advertising Association of America
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (269 download)
Download or read book The Supplement to the Manual of the Outdoor Advertising Association of America, Inc written by Outdoor Advertising Association of America and published by . This book was released on 1931 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP USA Staff
Publisher :
ISBN 13 : 9781438755083
Total Pages : 300 pages
Book Rating : 4.7/5 (55 download)
Download or read book Us Marketing and Advertising Regulations Handbook written by IBP USA Staff and published by . This book was released on 2009-03-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: US Marketing and Advertising Regulations Handbook
